Preparing for Your SMCP Interview: Top Questions and Answers

SMCP, short for Sandro, Maje, Claudie Pierlot, is one of the leading fashion retailers specializing in accessible luxury and ready-to-wear clothing With over 1500 points of sale across 40 countries, SMCP has established itself as a go-to destination for stylish, contemporary fashion.

As a rapidly growing company, SMCP is often looking to bring new talent into its retail, corporate, and design teams Going through the SMCP interview process can feel daunting, but being prepared with knowledge of the company and practice answering common questions can set you up for success

In this article, we’ll cover everything you need to know to ace your SMCP interview, from tips on applying and interview formats to the top questions you’re likely to encounter.

Understanding the SMCP Interview Process

The SMCP interview process varies slightly depending on the role, but commonly involves:

  • Initial phone or video screening interview
  • In-person interview focused on competencies
  • Panel interview with multiple stakeholders
  • Follow up conversations

Some key things to expect:

  • Duration: Interview rounds are usually 30 minutes to 1 hour. The full process can take 2-4 weeks.

  • Focus Areas: Questions focus on assessing role-related skills, brand/product knowledge, teamwork, problem solving, and culture fit.

  • Tone: The vibe is conversational and candidates are encouraged to ask questions. However, you still need to demonstrate professionalism.

  • Tests Some roles require French language, mathematical, or Excel assessments.

  • Presentation: Candidates may be asked to develop and present merchandising or campaign proposals.

Thoroughly researching SMCP, its brands and the role will help you engage meaningfully at each stage. Reaching out to employees for insights can also give you an edge.

How to Stand Out in Your SMCP Interview

Here are some tips to make a winning impression during your SMCP interview:

  • Show passion for fashion: Demonstrate genuine enthusiasm for SMCP’s brands and interest in the industry trends.

  • Highlight relevant experience: Tailor your responses using examples of skills needed for the role. Quantify achievements.

  • Ask thoughtful questions: Questions show you understand SMCP’s business and have researched the role.

  • Explain how you add value: What unique strengths can you bring to the team? Why are you an ideal fit?

  • Mind your body language: Maintain eye contact, lean forward and avoid fidgeting or slouching. This shows confidence.

  • Follow up promptly: Send thank you notes to interviewers within 24 hours, reiterating your interest.

An authentic, thoughtful approach will impress SMCP’s interviewers and help position you as a strong culture fit.

Top SMCP Interview Questions and Answers

Let’s look at some of the most common SMCP interview questions and examples of strong responses:

Tell us about yourself and why you want to work for SMCP.

This is often the opening question – a chance to share an engaging snapshot of what makes you the ideal candidate. Focus on highlights relevant to the role while conveying enthusiasm for SMCP.

Example: “With 5 years in luxury retail sales and clienteling roles, I have expertise providing exceptional customer experiences. However, I’m most passionate about contemporary fashion – which is what drew me to SMCP’s brands like Maje and Sandro. Not only do I admire the style and quality of the products, but also SMCP’s innovation. For instance, leveraging social media and influencer marketing to make luxury accessible to broader audiences. If hired, I’d look forward to contributing my sales abilities and fashion insights to further grow the company’s success.”

Why do you want to work in fashion retail?

Hiring managers want to know this industry genuinely excites you. Share when your interest began, why it motivates you and how your skills will enable you to thrive.

Example: “Fashion has always fascinated me. Coming from a family of designers and seamstresses, creative self-expression through style is ingrained in me. What energizes me most about retail is helping clients put together looks that makes them feel confident and excited. I also love that this field keeps me on top of trends and innovations. My previous experience in clienteling roles have equipped me to provide exceptional styling and shopping experiences. Working for a progressive brand like SMCP would allow me to merge my passion for fashion with my skills in sales, client relationships and trend analysis.”

What do you know about SMCP and our brands? Why do they appeal to you?

Thorough research is essential to demonstrate your understanding of and fit with the company. Share knowledge beyond surface facts – show you’ve explored the brand identities and positioning.

Example: “As an accessible luxury retailer, SMCP makes aspirational fashion accessible to a broader range of consumers compared to traditional luxury brands. Maje captures a romantic, Parisian aesthetic. Sandro incorporates menswear touches for a cool, androgynous vibe. While Claudie Pierlot stands out for its quirky preppy style. These brands balance quality and exclusivity with inclusiveness. SMCP also impresses me with innovations like its mobile apps, use of data, and personalized client experiences that cultivate loyalty. I’m drawn to representing brands that creatively open doors to fashion and am excited to be part of SMCP’s journey.”

How would you handle an unsatisfied customer?

Hiring managers want to know you can defuse tensions and deliver positive resolutions. Keep the response focused on understanding the customer, solving the issue and restoring satisfaction.

Example: “First, I’d listen closely without interrupting to fully understand the circumstances behind the customer’s dissatisfaction. After apologizing for their experience, I’d ask probing questions to get to the root of the problem and what resolution they hoped for. If I couldn’t address it independently, I’d involve my manager to determine our options. Throughout, I’d maintain a calm, patient demeanor and assure the customer we were committed to making it right. The ultimate goal would be reaching a fair solution that leaves the customer feeling heard, valued and willing to shop with us again.”

Tell us about a time you exceeded sales targets. What strategies did you use?

Use a real example that demonstrates sales ability, strategic thinking and results. Be specific on the approaches taken to succeed and quantify the impact.

Example: “As a retail sales associate last holiday season, my individual target was $8,000 in monthly revenue, however, I consistently exceeded this by 30-40%. One strategy that helped me achieve this was thoroughly reviewing our promotional calendar and inventory levels to identify top selling items. I’d familiarize myself with those products and suggestions for gifting and styling them, allowing me to guide customers with confidence. Another approach was event selling – I volunteered to work our holiday launch nights knowing these drew dedicated customers ready to purchase. By sharing my product knowledge, I built strong clienteling relationships that drove sales long beyond the events. Taking this proactive approach enabled me to beat targets by an average of 35%.”

How would you motivate a team during a sales competition?

Share how you’d create an enthusiastic, collaborative environment focused on shared success using incentives, coaching and leading by example.

Example: “My priority would be fostering team spirit and encouraging everyone to share ideas to maximize results. I’d start by setting clear individual and team goals and developing friendly competitions with awards like gift cards or extra time off. Recognizing achievements publicly helps keep morale high. I’d also share best practices for generating leads, cross-selling and closing transactions. To motivate with my own example, I’d take on extra shifts at high traffic times and highlight how we each contribute to winning. Finally, I’d meet individually with staff to support their growth areas. This collaborative, lead-by-example approach ensures the team is invested in achieving collective success.”

How do you stay up-to-date on fashion trends?

Demonstrate your understanding of how to gather, analyze and apply trend information from multiple sources to keep your fashion knowledge sharp.

Example: “I stay current on fashion trends through a mix of primary and secondary research. This includes following high-end designers on Instagram, reading blogs from major fashion weeks, and reviewing consumer research reports on emerging styles. I’ll analyze the common themes across brands and shows to identify key trends. To understand how customers react, I’ll browse online communities and reviews around those styles. As trends emerge, I think about how our brands can incorporate them in an accessible way for our consumer. This constant pulse on the market ensures I can provide our customers expert guidance on current looks.”

Why are you leaving your current job?

If transitioning from a previous role, be honest but avoid speaking negatively about past employers. Focus on your growth and how the new role better aligns with your skills and interests.

Example: *”In my current position, I’ve learned so much about the fundamentals of retail management, however, I’m ready to expand my fashion merchandising skills to the next level. When I saw this role at SMCP, I was excited by the opportunity to focus purely on product strategy for such an aspirational brand. Everything from your assortment planning to visual storytelling of collections inspires me.


Making connections in your industry of interest is a great way to get your foot in the door. People hire people, so always remember to put your best foot forward when building new connections. You never know who might be able to connect you with your dream job!.

Setting up an informational interview with a professional in your desired field can help you make contacts with other professionals in that field and help you figure out if you are ready for a career. Informational interviews are considered job research, so never go into one expecting a job offer. Making connections with people who work in your desired field could help you when you are looking for jobs in that field.

Customizing your resume and cover letter to the company or business you’re interested in is another way to improve your chances of getting a job interview. Take time to customize both your resume and cover letter for the position. By making sure your resume fits the needs of the job posting, the hiring team can see your strengths and judge how well they fit with the company’s needs. A well written cover letter shows employers you are very interested and serious about the position. We have an article on our website called “Tips on Professional Documents” that you can read if you need more help writing your resume or cover letter. If you need more help, you can go to the Center for Career edu, or call us at (240)-895-4203.

Allot plenty of time to arrive to the interview

  • Plan your route and know where you want to go. Think about what you will do in case something unexpected comes up. To save time, lay out your clothes and pack your bag the night before.

SMCP: on the cutting edge of customer experience


Why should we hire you?

A: When answering, focus on your relevant skills, experience, and achievements that make you the best fit for the role.You should hire me because I am a hard worker who wants to help your company succeed. I have the skills and experience needed for the job, and I am eager to learn and grow with your team .

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