qualitative interview questions examples

Typically, qualitative research interviews ask about technical and data collection skills as well as fundamental research competencies. These are typical questions that businesses ask to learn more about your research abilities and potential contributions to the company. If you’re a qualitative researcher getting ready for a job interview, you might find it helpful to practice responding to some typical inquiries on these subjects. In this article, we go over five typical interview questions for entry-level qualitative research, some sample answers to help you create your own interview responses, and preparation advice.

Interview Questions for Qualitative Researchers:
  • How would you decide on suitable projects? …
  • What are the key distinctions between participants and collaborators? …
  • What would you do if someone appeared reluctant to partake in your research? …
  • How would you address dubiousness about the utility of qualitative research?

How to develop an interview guide in qualitative research (step by step guide with examples)

Qualitative research interview preparation tips

When it comes time to meet your interviewer, preparation for the interview may make you feel more prepared and confident. Consider these tips before going to your interview:

Please note that Indeed is not affiliated with any of the businesses mentioned in this article.

Entry-level qualitative research interview questions with sample answers

To help you prepare for your interview, here are five qualitative research interview questions and some sample responses:

What is qualitative research, and what are its six methodologies?

This question may be asked during interviews to gauge your understanding of the fundamentals of qualitative research and its core ideas. Give a general explanation of qualitative research and list the six types when responding to this question. You might also be asked to describe what each type entails by the interviewer.

Example: “The process of gathering information and data about a researcher’s perception of an event is known as qualitative research. Typically, this research focuses on why social phenomena occur rather than what occurs. Phenomenological, ethnographic, grounded theory, historical, case study, and action research are the six methodologies used in qualitative research. “.

Don’t Ask Leading Questions

By implying that there is a right answer, a leading question directs the respondent to it. If you pose a question that guides them, they will probably respond with an answer they think you want to hear because people tend to give answers that are socially desirable. Leading questions can be used by people to persuade someone. When trying to learn new information or comprehend an audience, they shouldn’t be used. They lessen the session’s objectivity, which lowers the results’ dependability.

For instance, instead of asking, “Why would you prefer to use our product?,” you might ask, “What are your thoughts about using our product?

It is implied in the leading example that the respondent prefers the product and is asking why. The respondent might give a long list of reasons why they like the product but might omit key details about areas where they think it could be improved. By requesting their thoughts and opinions, you can give them a forum to talk openly about the product.

Example: Better: Why might you use this product? Leading: Would you prefer to use the product to increase efficiency or to get an overview?

In this instance, the interviewer gives two justifications for why a person might use a certain product. The interviewer might have only taken into account the two potential justifications for using the product. While accomplishing the same result, simply asking someone why they might use a product gives them the opportunity to consider other possibilities.

Act as if you are ignorant of the subject to avoid asking any leading questions. Make a list of the questions you would pose in the absence of any knowledge. Ensure that the questions are straightforward, neutral, and devoid of any negative or emotive words. Additionally, it is preferable to have an impartial observer evaluate the subject because it is simpler for them to form an opinion on it.

Ask Open-Ended Questions Instead of Closed Questions

Open-ended inquiries demand more than one word to be answered. Closed questions result in either a yes/no situation. Open-ended inquiries are used to learn about people’s objectives, drives, and pain points. They give the speaker a chance to express themselves freely on the subject

Ex: Do you like coffee? Open: What do you think about coffee?

Avoid using closed questions unless you want to clarify or get more information about the user’s situation. Questions with a yes/no response end conversations and are regarded as quantitative The two examples below are appropriate for use in an interview because they will put other details into context.

You mentioned drinking coffee, right? Clarify: Do you drink coffee?

Try to stick with ‘how’, ‘why’, ‘what’, ‘when, and ‘where’ questions when creating your questionnaire.

Behavioural, Attitudinal

People frequently have beliefs that do not align with their actions. Using a combination of behavioral and attitude questions, one can learn not only what someone does but also what they think about what they did. Attitudinal questions are used to understand their opinions and motivations. The purpose of behavioral questions is to learn how a participant performs an action. It is best to utilise a mixture.

For instance: Attitude: How frequently should I brush my teeth? Behavior: How frequently did I brush my teeth last week?

Try to avoid asking the user any behavioral questions about their past because beliefs and attitudes have an impact on how they behave in the present. The best strategy is to ask questions again from a different perspective. Do not be alarmed if users speak more than once or repeat themselves.


What is a qualitative question example?

Researchers can create hypotheses for additional quantitative research using the rich data that is frequently produced by qualitative questions. For instance, how does it feel to be a first-generation student at our school? What do people think of the new library?

How do you write a qualitative interview questions?

How to Write Effective Qualitative Interview Questions
  1. Don’t Ask Leading Questions.
  2. Behavioural, Attitudinal.
  3. Ask Open-Ended Questions Instead of Closed Questions.
  4. Don’t Use Double-Barreled Questions.
  5. Differentiate Between Quantitative and Qualitative Questions.
  6. Wrap Up.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *