This is an excerpt from my new book, How to Make It in the New Music Business THIRD EDITION.
Getting promoted into a management role is an exciting career milestone. As a manager, you’ll have more responsibilities, authority, and opportunities to advance However, the path to management isn’t always straightforward You need to proactively develop the right skills, mindset and experience to get noticed and be considered for promotion.
Here is a comprehensive step-by-step guide on how to get a manager job and transition smoothly into the role
Develop a Managerial Mindset
To get promoted to manager, you first need to start thinking like one. Adopting a managerial mindset is about seeing the bigger picture and thinking about organizational needs, not just your individual work.
Here are two key mental shifts
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See the big picture – Consider how your role impacts the department and company as a whole. Start evaluating decisions from a broader, more strategic perspective.
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Shift from “me” to “we” – Focus on group performance rather than just individual accomplishments. Think about how to develop your team and make them more effective overall.
Demonstrate Managerial Skills and Behaviors
In addition to mindset, you need to demonstrate you have what it takes to be a competent manager through your skills and behaviors:
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Hit deadlines consistently – Managers need to be reliable and get work done on time. Missing deadlines can hurt the entire team.
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Communicate effectively – Keep your manager and team updated through emails, meetings and status reports. Practice active listening during 1-on-1s.
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Connect the dots – Explain how your work aligns to departmental and organizational goals. Show you understand the big picture.
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Use strategic language – Incorporate industry trends, opportunities and organizational challenges in everyday conversation.
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Collaborate cross-functionally – Partner with other departments to accomplish shared objectives.
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Coach teammates – Offer feedback and advice to help others improve. Be approachable.
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Think long-term – Consider how decisions impact the future success and direction of the team.
Seek Out Development Opportunities
Gaining the right skills, experiences and relationships will help strengthen your case for promotion. Here are some impactful development activities to pursue:
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Take on stretch assignments – Volunteer for challenging, high-visibility projects that let you demonstrate managerial competencies.
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Lead cross-functional initiatives – Building relationships across the organization will expose you to diverse perspectives.
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Find a mentor – Ask a manager you admire to mentor you. Their guidance can help you navigate your path to promotion.
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Enroll in leadership training – Formal programs teach critical skills like conflict resolution, performance management and team building.
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Learn operations and systems – Understand key business operations, tools and systems beyond your daily role.
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Join committees – Volunteering for event planning, diversity council, etc. builds visibility and influence.
Communicate Your Ambitions
Don’t wait for management to read your mind. Clearly convey your aspirations through ongoing conversations:
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Discuss career goals with your manager – Set up regular check-ins to share your desire to move into management. Offer ideas on how you can gain the right experience.
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Ask what competencies the company values – Learn what exactly managers look for in promotion candidates and tailor your development accordingly.
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Inquire about open management roles – If a relevant position becomes available, express interest. Highlight how your skills would transfer over.
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Request to shadow managers – Volunteering to shadow current managers helps you learn what the day-to-day realities of the role entail.
Ace the Interview Process
When a management role opens up, be ready to effectively convey your qualifications throughout the application and interview process:
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Align your resume to the job posting – Tailor your resume summary, skills and experience bullets to what the hiring manager is specifically looking for.
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Prepare STAR interview stories – Reflect on examples that demonstrate important managerial capabilities like leadership, problem-solving and relationship-building.
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Explain why you want the job – Share your motivations for pursuing management and how it aligns with your long-term career vision.
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Ask thoughtful questions – Inquire about challenges of the role, traits of successful managers in the company, training programs, etc.
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Send thank you notes – Follow up and reiterate your interest after the interview. This leaves a positive final impression.
Make a Smooth Transition
After securing that coveted promotion, avoid common new manager pitfalls by taking proactive steps to transition smoothly into your new role:
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Set expectations – Have candid discussions with your new team about working styles, challenges, goals and norms.
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Document past responsibilities – Create guides and checklists to help your replacement maintain continuity in your old role. Offer to train them.
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Observe and listen – Resist making significant changes right away. Take time to understand processes before putting your own stamp on things.
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Find a mentor – Lack of guidance is tough for new managers. Find an experienced manager who can act as a trusted advisor as you navigate this career stage.
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Figure out your management style – Be authentic to your personality. With experience over time, you will settle into leadership behaviors that feel natural for you and get results on your team.
Keep Growing as a Manager
Getting promoted is just the first step. Great managers continue evolving and improving throughout their careers. Stay dedicated to your management development.
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Continuously expand your skillset – Keep taking on new challenges and courses to strengthen areas like influence, conflict resolution, coaching and data-driven decision making.
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Request feedback – Ask your team, peers and boss for regular constructive feedback on your management strengths and growth areas.
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Stay connected to the details – Don’t lose sight of the on-the-ground realities your team faces day-to-day. Roll up your sleeves to help with individual contributions when needed.
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Build relationships company-wide – Effective managers connect with peers across the organization to enable collaboration, sharing of best practices and new perspectives.
The more playlists you get added to, the better chance your music will show up on managers’ Discover Weekly, Radio or other personalized and algorithmic playlists.
OK, you have to be somewhat sneaky about this so as to not seem stalky or desperate. But once you figure out which managers might be a good fit for you, you can follow them on socials, Like their posts, watch their stories, see which artists they are interested in and following. Possibly collaborate with those artists (if you’re in the same scene). Show up on their feeds—which this manager follows. Cover the songs of this manager’s artists (tag the artist and use the appropriate hashtags). This is actually how Emily King’s former manager, Andrew Leib, discovered Victoria Canal and subsequently asked her to open Emily’s show at the Apollo Theater in NYC (and eventually repped Victoria).
Getting one of your songs trending on TikTok will also, of course, bring lots of industry eyes (and contracts) your way.
Easier said than done, of course. But oftentimes, songs and artists bubble up below the threshold for label A&R, but would definitely put you on managers’ radars. If you’re active on TikTok and are starting to build a following there, chances are, potential managers will start to take notice.
A more traditional way to get in with well-connected managers is from referrals from respected entertainment attorneys.
If you’ve done your homework, you can email a manager directly with links to your material. Begin the email with compliments and express why you think you would be a good fit together; there’s a chance the manager may dig in. Remember, you are bringing value to them. Respect their expertise and experience, but understand that you have something they don’t—amazing music.
Many public radio stations, blogs, magazines and music conferences will hold showcases where they will invite managers out. Be careful, though; there are shady promoters and “talent buyers” who will try to get you to pay to play their “showcases,” which are nothing more than regular club shows where you have to buy advance tickets to sell to your friends and fans. Do not take the bait. With legitimate showcases, you have to be invited to play. Many will have a submission process. Most won’t pay, but they won’t make you pay either. If you have to pay, make absolutely certain you know the names of the people who will be there. “A&R” and “music managers” is not good enough.
How To Get A Music Manager
How do I become a good manager?
Here are some ways to be as effective as possible as a manager, whether you’re new to the job or have been managing for a while: 1. Get to know everyone and adapt to their work styles It’s a good idea to spend the first day of your new position introducing yourself to your team and familiarizing yourself with their role.
How do I get hired as a manager if I’ve never managed?
Here are 8 steps to get hired as a manager if you’ve never managed people before: 1. Seek out education You can learn about management while still in your current role. Read books about management, attend seminars and speak with managers in your organization about their work. Learn about different styles of management, and develop your philosophy.
How do I get hired as a manager for the first time?
Here are some tips to help you get hired as a manager for the first time: 1. Tell your network you want to be a manager Be honest with your manager about your desire to move into management, and ask if there are opportunities for advancement.
How can I become a better manager if I’m not already a manager?
A big part of management is the ability to coach and teach others. There are a million teachable moments and important times to grow your people as a manager. Being someone who is comfortable coaching can be a big plus when making your case for a new management opportunity. But how can you do that when you’re not already a manager?