Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future, it’s a good time to explore this career path.
But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.
Let’s break down ways to become a successful social media consultant and how to get started.
- Get an education. …
- Choose a niche area. …
- Gain entry-level experience. …
- Network. …
- Make an engaging social media account. …
- Build a portfolio. …
- Consider starting a social media management company.
How to Start A Social Media Consulting Business
What does a social media consultant do?
Social media consultants work to enhance a companys brand management, customer engagement and organizational communications. Their role includes being a content integrator, navigator, trendsetter and analyst and having the skill set to fulfill each of these responsibilities.
Social media consultant job duties can include:
What is a social media consultant?
A social media consultant is an individual who specializes in social media strategy and planning. Companies and clients often contract their services to develop and improve a companys social media presence through marketing techniques and strategic practices. In addition to helping companies locate areas for growth, they also help companies set goals for social media campaigns.
How to become a social media consultant
Here are some steps to follow to become a social media consultant:
1. Get an education
Earning a bachelors degree in communications, public relations or marketing can provide you with the foundational knowledge you use to succeed as a social media consultant. Those interested in eventually starting their own social media management company or working as an independent consultant may want to pursue a business degree or take business electives.
2. Choose a niche area
Because the field of social media has many components, social media consultants select a niche to focus on so they can provide specialized knowledge and services to their clients.
Some areas to specialize in include:
3. Gain entry-level experience
Some social media consultant jobs may be available at the entry level, but other employers may prefer you have some experience in your niche area before taking on a consultant-based role. For example, if you want to become a social media consultant with expertise in copywriting, working as a copywriter can help you gain valuable knowledge that will aid you as you advance into a consulting position.
When starting out as a social media consultant, focus on networking with others both online and in person. Building relationships with others can help you build up a client following, share your expertise, learn from others and potentially discover job opportunities.
5. Make an engaging social media account
To demonstrate your expertise in social media, its helpful to create your own social media account to showcase your skills and creativity. Here you can promote any events you are participating in and other relevant content related to your career.
6. Build a portfolio
As you develop in your niche and begin taking on your clients, compile your projects on a website as you work. This allows you to show future employers your experience and your personal brand.
7. Consider starting a social media management company
Once you gain more experience working with other marketing firms, consider creating your own social media management company or working as an independent consultant. You can use past clients to help raise awareness about your services and build up a client base.
Skills for a social media consultant
Below are some skills that can help you become a successful social media consultant:
Social media consultant salary and job outlook
Companies can choose between a social media consultant or social media manager when seeking to develop their social media presence. While both are social media experts, here are some of the differences between a social media consultant and a social media manager:
How do social media consultants get paid?
A consultant with 0-3 years experience and a limited portfolio will likely want to start charging between $15-$50 per hour, depending on the project scope and type of client. After three years, you can charge between $50 and $100 per hour.
How do I start a media consultancy?
What skills do you need to be a social media consultant?
- A Good Understanding of the Analytics Tools Available. …
- An Understanding of Search Optimization. …
- A Knowledge of Social Optimization. …
- A Knowledge of Social Media Tools. …
- Strong Knowledge of Email Marketing and Marketing Automation.