What Is Add-to-Cart Rate? Definition and How To Calculate

April 2, 2021. The add-to-cart rate is the percentage of visitors who place at least one item in their cart during the session. Add-to-cart rates are important to track, since they can tell you about the success of your product selection, marketing efforts and site usability.

Did you know that the beginnings of eCommerce can be traced back to 1994 with the launch of Amazon’s online bookstore, which later developed into one of the most well-known multi-product portals? Nearly three decades later, it is estimated that 27. 2% of the world’s population shops online. E-commerce is now a crucial component of every retailer’s sales and marketing strategy, with new users being added every day.

Getting customers to add items to their cart is one of the most crucial actions for retailers to encourage. However, in the highly competitive world of eCommerce today, achieving that action is one of the most difficult things to do. We will discuss methods in this article for boosting the add-to-cart rate. But lets start with the basics!.

Add To Cart or Purchase Conversion Event?

What does add-to-cart rate tell you?

You can learn how interested users are in your website and products from the add-to-cart rate. Shopping carts are used by visitors to e-commerce websites for a variety of purposes. Some people only add items to their shopping cart with the intention of purchasing them when their shopping session is over. Others include items to make plans for future purchases, estimate the cost of a shopping trip, or give themselves time to consider whether they really want to purchase an item. You can tell how successfully customers complete these tasks by looking at your add-to-cart rate.

A high add-to-cart rate typically indicates that customers are at least somewhat interested in and attracted to the products. Additionally, it implies that they can quickly access your shopping page and discover the items they’re looking for while shopping. Low add-to-cart rates may be a sign that customers are having trouble navigating the page, that the prices are prohibitive for them, or that the desired products aren’t available. No matter what add-to-cart rate you have, you can use it as a guide to help you optimize your products and website.

What is add-to-cart rate?

The add-to-cart rate measures the proportion of website visitors who choose an item and add it to their shopping cart while browsing the site. Both those who complete a transaction and those who remove items from their shopping cart are counted. The add-to-cart rate is still increased when a customer visits a clothing website, adds a jacket to their cart, and leaves without making a purchase. The add-to-cart rate increases when a different customer purchases a sweater after adding it to their shopping cart.

How to calculate add-to-cart rate

Calculating the add-to-cart rate on a regular basis gives you benchmarks to assess the success of website updates or product launches. The basic formula for add-to-cart rate is:

Add-to-cart rate is calculated as the ratio of user-added item sessions to all session counts.

Follow these steps to calculate add-to-cart rate on a website:

1. Track add-to-cart events

You must first keep track of information about the number of visitors who add items to their shopping carts while on your website in order to calculate your add-to-cart rate. Configure website analytics to keep tabs on add-to-cart events and to group them by user. Numerous third-party applications provide analytics features that let you track when users add items to their cart. Some of these programs also automatically calculate add-to-cart rate.

2. Select a time frame for your data

Set the start date and end date for the calculations you plan to perform. Selecting specific start and end dates can be useful in determining how changes to your website or products influenced any rises or falls in user engagement if you want to track the add-to-cart rate over time. In order to determine the overall average add-to-cart rate for the duration of the website, you can also choose the total number of website sessions.

3. Select your data

Calculate how many unique sessions involved a user adding at least one item to their cart using your analytics program. Afterward, total the number of shopping trips you made during that same period. You only need these two figures in your calculation.

4. Divide and convert to percentages

Lastly, divide the quantity of add-to-cart sessions by the quantity of sessions overall. For instance, if you had 10,000 total sessions and 1,100 sessions during which customers added items to their carts, your initial calculation would be 0. 11. To determine your final add-to-cart rate, convert this decimal to a percentage. In this example, the add-to-cart rate is 11%.

How to improve add-to-cart rate

You have a better chance of those people choosing to buy the items in their basket if more people put items in their carts. You can use a variety of techniques to raise your add-to-cart rate and boost sales, including:

1. Add prominent add-to-cart buttons

Add-to-cart buttons should be added to each product page in several key locations to start. The key to persuading potential customers to use shopping tools is making the website interface simple for users to navigate. An add-to-cart button should be present next to each product image when a customer first clicks on the page and at the end of the description when they scroll down to read any details.

2. Incorporate real reviews

Customers can be persuaded to add products to their shopping carts by using convincing, real reviews on the product page. Add a review section with the best testimonials from real customers with images to each product page. Customers can ask questions in a frequently asked questions section, and you or other customers can quickly respond with answers that might otherwise prevent them from adding the item to their cart.

3. Customize pages with consumer data

Customize your website’s user experience for customers based on any data you collect about their demographics or purchasing preferences. Based on information about their consumer profile and interests, you can use information from previous purchases to improve suggestions or make better recommendations. Making each customer’s overall shopping experience more tailored to them may encourage them to place more items in their shopping carts.

4. Enhance product recommendations

Include a number of pertinent recommendations in related product categories on each product page. Even if the customer decides not to add that item to their cart, they might want to check out one of the comparable items instead. You can assist customers fill their shopping carts with items they want to purchase or make your best products more accessible by using better product recommendations.

5. Improve mobile app design

Making mobile shopping easier to use can also increase the number of items that users add to their carts on your website. People can easily add items to their carts on their phones and complete the purchase later with the help of a mobile app or a straightforward mobile site. To appeal to as many customers as possible, test your current website to ensure that it is compatible with both web and mobile browsers.


What is good add to cart rate?

What is a good add-to-cart rate? Anything more than 8. You would be in the top 20% of stores for add-to-cart rate if you had a 2% conversion rate, and over 10%. 4% would put you in the best 10%.

How does add to cart rate work?

The percentage of visitors who add at least one item to their cart during a particular session is known as the “Add to Cart Rate.” You divide the total number of sessions where an item is added to the cart by the total number of sessions to determine your add-to-cart conversion rate.

What is the average ADD TO cart rate ecommerce?

According to the most recent Monetate compilation, the average add-to-cart rate is 10. Add-to-cart rates for 9% of their customers are slightly lower on smartphones (9,4%) than on desktops (12) Tablet rates are similar to desktop rates, but a little lower (10%). 3%).

What is a good add to cart rate Shopify?

The average add-to-cart rate for Shopify stores is 4. 4%. (Source: Littledata. io) Anything more than 7. Your add-to-cart rate of 6% would place you among the top 20% of Shopify stores we benchmark (Source: Littledata). io) Anything more than 9. 4% would put you in the best 10% (Source: Littledata. io).

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *