Here is a list of 19 types of headlines you can use to capture the attention of readers:
  • Direct headline. A direct headline clearly states the purpose of an article. …
  • Indirect headline. …
  • 3. News headlines. …
  • How-to headline. …
  • Question headline. …
  • Command headline. …
  • The “reason why” headline. …
  • Emotional headline.

Although there are many factors involved in producing high-quality content, a headline gives readers their first impression of your business and your message. No matter how great your content is, if it doesn’t entice your audience to read more, you’ve already lost them before you’ve even had a chance.

Headlines: Meaning/ Significance/ Writing/ Types | Aastha Tiwari

19 types of headlines

Here are 19 different headline types you can use to grab readers’ attention:

1. Direct headline

A direct headline clearly states the purpose of an article. Facts from the article are typically used to highlight the main idea. When you use a direct headline, readers know exactly what they are going to read or see.

Example: “15 Puppy Pictures To Cheer You Up”

2. Indirect headline

An article’s thesis is alluded to in an indirect headline in a subtle manner. Since the main idea isn’t stated explicitly, it piques the reader’s interest in learning what the article is about.

*Example: “Shoe company floats on in 2021″*

3. News headlines

Important announcements about a business or its products are made in news headlines. These headlines are frequently used by journalists to effectively communicate recent information to the public in news articles.

Example: “Beach Cove Taffy Announces New Location Near Myrtle Beach”

4. How-to headline

Through a list of steps, this kind of headline demonstrates to readers how to learn a new skill or solve a problem. Writers use the words “how to,” followed by the action they want their readers to learn, when crafting a how-to headline. It also explains why they might benefit from that particular article.

For instance, “How To Drive Like a Local in a Foreign Country”

5. Question headline

A question headline asks the reader a question with the intent of answering it in the body of the piece. These are typically topics about a company’s goods or brand that customers might be curious about.

Do you know which of our vegetables contains the most vitamins, for instance?

6. Command headline

Command headlines direct readers to take action or learn something by reading an article. This kind of headline is frequently used by businesses when creating advertisements. Most command headlines start with a strong action verb.

Example: “Simplify Your Wardrobe With This New Technique”

7. The “reason why” headline

This headline tells an audience why certain situations occur. Since list articles are simpler to skim through than other article formats, readers frequently prefer them to other article formats when using this type of headline.

Example: “8 Reasons Why Your Outfit Is Affecting Your Interview”

8. Emotional headline

In order to entice a reader to read an article, emotional headlines typically target either a positive or negative feeling. To accomplish this, authors employ strong words like affordable or stressed

For instance, “How to Avoid Work Burnout in the New Year”

9. Wordplay headline

A wordplay headline makes inventive use of words and language, usually in the form of a pun or an ironic statement. These headlines are frequently used by businesses to make lighter fare seem interesting.

Example: “Local Auto Race Hits Bump in the Road”

10. Brand name headline

Brand-name headlines contrast a company’s operations or goods with those of its rivals using recognizable organizations. This can be beneficial for startups that are attempting to compete in a market with an established business.

Example: “Skeeter Expected to Gain More Popularity Than Peach Scooter”

11. Best headline

Best headlines rank certain items above others. These may draw readers who are looking for highly regarded content, such as lists of the best restaurants to visit or the best computers to buy.

Example: “Best Cities To Live in After College”

12. Two-part headline

A two-part headline joins two ideas with a punctuation mark, such as a colon, em dash, or parentheses. Normally, each of these headlines could stand alone, but when combined, they have a greater chance of grabbing the reader’s attention.

Example: “The Five Key Steps to Successful Word-of-Mouth Marketing”

13. Relational headlines

Relational headlines use second-person language to draw the reader into the article’s subject. Making the topic relevant to the reader encourages them to read and learn how this article can benefit them.

Example: “Heres How You Could Make $1,000 From Your Couch”

14. Location-specific headline

Readers are drawn to location-specific headlines because they feel as though they have access to information that only a small number of people would have. These headlines highlight a characteristic that locals have in common.

An illustration would be “12 Things Everyone in Seattle Knows to Be True.”

15. Challenging belief headline

People are persuaded to read by a headline that challenges their beliefs using the reverse psychology method. Usually, these headlines begin with, “You wont believe. which frequently encourages readers to read articles to determine whether they were actually surprised

Example: “You Wont Believe How Celebrities Are Losing Belly Fat”

16. Confrontational headline

Confrontational headlines are effective because they draw readers with opposing views to the headline or who agree with it. Posing a contentious position can encourage readers to read and determine whether the article confirmed or reinforced their prior beliefs.

Example: “12 Reasons Why Recycling Is Hurting the Planet”

17. Testimonial headline

A customer quote serves as the opening line of a testimonial. This provides viewers with an unbiased, expert opinion from a user of a company’s products.

Using this cooking plan, for instance, I can prepare meals for my picky kids.

18. The “backed by science” headline

This headline backs up a claim by demonstrating its thesis with facts and proof. These headlines are employed by authors for articles that contain research on a specific concept.

Example: “Scientists Believe Cicadas Are About To Emerge From Underground”

19. Background headline

Background headlines start with contextual information. This type of headline typically has two parts, the first of which gives background information and the second of which clarifies the importance or rationale behind the first assertion.

An illustration would be “Millionaire Donates $5 Million To Local Grocery Store; Thank Cashiers With Bonus.”

What is a headline?

A headline is text that appears above an article and summarises its main points. Its purpose is to quickly capture the attention of readers. Headlines are titles that appear before articles, so since they frequently determine whether a reader clicks on an article, they should be persuasive in order to be most enticing. For news articles, blog posts, advertisements, social media posts, and press releases, writers use headlines.

Tips for writing successful headlines

Here are some tips to help you write successful headlines:


What are the 3 types of headlines?

  • 1 Flush Left Headline. One of the more contemporary headline formats is being used.
  • 2 Banner Headline. In the fiercely competitive world of journalism, grabbing readers’, viewers’, or listeners’ attention is crucial.
  • 3 Inverted Pyramid Headline. …
  • 4 Cross-Line Headline.

What are the 4 us of a headline?

The 4 U’s formula, which states that content should be urgent, unique, useful, and ultra-specific, is probably familiar to writers who have been writing for the web for a while.

What is banner headline example?

A banner headline is a sizable headline that spans the front page of a newspaper. The headline on today’s front page reads, “The adulterer, the bungler, and the joker.” ‘.

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