21 Types of Brands (With Definitions)

  • Personal Brand. Personal brands are those individual brands people build around them. …
  • Product Brand. In order to sell goods and commodities, businesses have to work on their product brands. …
  • Service Brand. …
  • Corporate Brand. …
  • Investor Brand. …
  • Non-Profit Brands or NGO Brand. …
  • Public Brand. …
  • 8. Activist Brand.

Types of Branding

Why are brands important?

Businesses need strong brands to stand out to both current and potential customers. Additionally, they are employed to interact with clients by highlighting the company’s areas of expertise and comparative advantages over rivals. To effectively market their goods, services, and ideals to their target market, business owners must create a brand for their company.

What is a brand?

The qualities that set a company, organization, product, or service apart from other vendors are its brand. Businesses frequently use distinctive symbols, terms, names, designs, or other characteristics to represent their organization and their values when identifying their brand. Businesses use their brands in their marketing strategies to stand out from competitors and gain customer recognition. Customers associate specific businesses with the caliber of their goods and services, which increases the value of a brand.

21 types of brands

There are numerous branding options, so knowing the various tactics may help you choose the best one for your company. Here are 21 different types of branding:

1. Personal branding

Creating a public persona that represents a person and their work is known as personal branding. Due to the fact that their name, image, and talents are all a part of the work they do, celebrities frequently use this type of branding. Other professionals who use personal branding could be independent contractors who keep an online portfolio or business website that showcases their work and provides information on the goods or services they offer.

2. Product branding

A product brand focuses on highlighting what makes your products unique from competitors. For instance, if your business produces gourmet pet food, you could communicate how it differs from other types by the way you design your packaging and logo. Businesses may also use this type of branding to set their own products apart from others.

3. Service branding

Service branding, like product branding, identifies what distinguishes one company’s services from those of rival companies. Different services provided by the same company can be identified by their service branding. For instance, a car wash company might provide customers with three different packages. They might use the extra advantages that each level of car care service offers to market each service option.

4. Retail branding

Through the physical layout of their stores, retail establishments develop their brand. The layout of the store, the lighting, the music, and the flooring all affect the experience a customer has when they enter the business. By giving their customers a distinctive shopping experience, retailers can set themselves apart from one another when they offer comparable goods or services. Two clothing stores that sell comparable goods but differ in the music they play, the displays they use, and the clothing models they showcase are an example of retail branding.

5. Cultural or geographic branding

Geographical and cultural branding is widespread in the travel and tourism sectors. This style of branding advertises a good or service by utilizing recognizable cultural or local symbols. For instance, a bakery that specializes in French pastries might communicate with customers through the use of the Eiffel Tower symbol or the flag’s colors in their logo.

6. Corporate branding

A company’s values, mission, and exclusivity are communicated to customers and clients through its corporate brand. Corporate branding includes design decisions like the organization’s name and logo, but it also refers to how a company runs its operations. The public’s perception of a company’s brand can be impacted by a variety of factors, including the way it designs its marketing campaigns and hires its employees.

7. Online branding

The elements of a company’s identity that they manage online or through apps are referred to as online branding. This might apply to online shops, social media accounts, or other digital services. While some businesses only have an online presence, others may use it to supplement their physical branding.

8. Offline branding

Every form of branding that takes place in the actual, physical world is referred to as offline branding. Print media, a store’s layout, or any tangible items you bring to a client meeting are all examples of this. A company uniform that every employee wears to work or tangible advertisements like those that are printed on billboards or handed out through flyers are other examples of branding.

9. Disruptive branding

This type of branding strategy questions established practices and introduces novel approaches to building a brand or marketing a product. Businesses may employ this tactic as part of their marketing plan to promote a new service or product, or they may do so to alter how the public perceives their brand. By questioning established norms and introducing novel ideas, disruptive branding achieves its goals.

10. Conscious branding

As part of its branding strategy, conscious branding takes into account current social issues. It promotes a goal to have a positive social impact while addressing social or environmental issues. A fashion design company that only uses environmentally friendly techniques to produce its clothing could be used as an example of conscious branding.

11. Innovative branding

Innovative branding focuses on introducing unconventional products or services. This type of branding promotes goods and services that are fresh on the market or previously unavailable to the general public. This type of branding is frequently used by technology businesses to market new software or other hardware products.

12. Value branding

The value branding strategy highlights a product or service’s affordability. For instance, a grocery store may advertise the cost of its products in comparison to the same products at a competitor’s store to increase brand awareness. It focuses on creating a brand that draws in customers who are financially responsible.

13. Performance branding

Products with this kind of branding provide customers with a high-quality experience. Dependability, effectiveness, and consistency are a few qualities of product or service performance that marketers may use in this type of branding. This type of branding might be used by a car manufacturer to highlight the dependability of the vehicles it creates.

14. Luxury branding

The high quality and exclusivity of a company’s goods or services may be highlighted by luxury branding. This type of branding communicates that the product or service in question is unique, extraordinary, or expensive. High fashion labels, dealers in luxury automobiles, and jewelers are examples of companies that use luxury branding.

15. Style branding

When compared to similar products, a style brand emphasizes how products look and feel. This tactic may occasionally favor a product’s aesthetics over its functionality. This type of branding frequently adopts a tone that supports an original and modern viewpoint.

16. Experience branding

Promoting the interactions or emotions a customer has while using a company’s product or service is a key component of experience branding. This kind of branding is typical in sectors that advertise particular occasions or opportunities. For instance, an arena promoting a concert at their location might use experience branding to convince potential customers that the event must be attended.

17. Individual branding

Individual branding generally refers to any tangible, individual product. A specific brand of soap or toothpaste is an illustration of an individual brand. This type of branding may increase the reach of a personal brand, service brand, or product brand.

18. Group branding

When multiple brand identities coexist under a single umbrella, that situation is known as a group brand. A company that operates an animation studio, a live-action film studio, and also creates merchandise based on the entertainment media it creates is an example of group branding. Though each of its brands—merchandise, animation, and live films—may have a distinct brand identity, they are all unified by the expansive identity of the company that creates them.

19. Event branding

Event branding works similarly to experience branding. It urges potential customers to attend a certain occasion or opportunity. When used effectively, it encourages attendees to participate in a planned event. A performance, a sporting event, or a competition are examples of events.

20. Private-label branding

Products made by businesses that use private-label branding are sold by a different retailer. Common private-label products include cosmetics, apparel, and cleaning supplies. Private-label brands frequently include own brands or generic store brands. Products are frequently marketed using the private-label branding strategy as a more affordable substitute for products with brand names.

21. Media branding

Media branding refers specifically to the way media outlets create their brand images. Magazines, television networks, and news organizations create brands to communicate their content to a target audience. A local news channel might brand itself differently than a national news channel, for instance, to better reflect the audience they anticipate watching and engaging with their content.


What are the 4 types of brands?

There are many different kinds of brands, but the four most popular ones are corporate, personal, product, and service brands.

What are the 3 types of brands?

The Three Types of Branding
  • A corporation or company brand.
  • A product brand.
  • A personal brand.

What are the different kinds of brands?

Here are 21 different types of branding:
  • Personal branding. Creating a public persona that represents a person and their work is known as personal branding.
  • Product branding. …
  • Service branding. …
  • Retail branding. …
  • Cultural or geographic branding. …
  • Corporate branding. …
  • Online branding. …
  • Offline branding.

What are the 9 types of brand names?

The nine types of company brands and what to do about them
  • Disruptive brands (e.g. Virgin) …
  • Conscious brands (e.g. Patagonia) …
  • Service brands (e.g. Ritz Carlton) …
  • Innovative brands (e.g. Apple) …
  • Value brands (e.g. IKEA) …
  • Performance brands (e.g. AmEx) …
  • Luxury brands (e.g. Mercedes-Benz) …
  • Style brands (e.g. Target)

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