What is a Splash or Landing Page? How do they work?
What is a landing page?
Companies create landing pages on their websites to market and advertise their goods and services. Because landing pages are used for marketing, businesses that make use of them frequently have another website that serves as their main online presence. A landing page, however, still serves as a complete website and may contain multiple pages with various kinds of content.
For instance, if a company that sells furniture develops a new line of mattresses, they might create a landing page to promote the new mattress line, which would include pages with images and descriptions of the mattresses, order forms, and review sections.
What is a splash page?
A website’s splash page is a special page that loads before any other pages. They frequently include company information or a call to action and typically take the form of a window that users must click through to interact with or exit. Splash pages can be used for a variety of purposes, including as a welcome screen that features a company’s logo and a brief message, a promotional message informing viewers about a new product or event, or a notice offering customers discounts or promotion codes.
Before users can access a website’s main content, a splash page may serve as a verification window for websites with age restrictions.
Splash page vs. landing page
The following are some of the main distinctions between a splash page and a landing page:
Length
The length of each type of page is one of the most obvious differences between a splash page and a landing page. Splash pages are typically designed to be very brief because they typically focus on one specific message or call to action. As there is not a lot of text or multiple pages to explore, this formatting can encourage users to read and interact with a splash page quickly. A splash page may only contain a single sentence or a few words or phrases that communicate the message the business wants to share.
However, because landing pages occasionally serve multiple purposes and call for multiple pages, they can have fewer length restrictions. Landing pages can be as long as necessary to provide all the information and interactive features that a company wants to offer their visitors because they are technically independent websites that can run on their own.
Purpose
The objective of each type of page is a significant distinction between splash pages and landing pages. A splash page typically serves a single, distinct goal that can be accomplished with few words. Splash pages are frequently used to introduce a business and its mission, provide a call to action that entices users to interact with the website by clicking links and visiting other pages, or alert clients to special offers or deals that can help them save money.
Depending on why a business creates a landing page, it may serve a variety of purposes and be used in a variety of ways. For instance, one function of a landing page might be to promote a new good or service, which could lead to a landing page with a lot of information about the product and purchasing options. A landing page can also be used to provide in-depth information about a business, such as staff profiles, mission statements, and lists of the goods and services it provides.
Advantages
The benefits that splash pages and landing pages can provide to businesses who use them can also vary. Splash pages are quick to load and simple to use, which are all benefits that relate to usability. Another benefit of a splash page is that marketing teams can use it to track how many users interact with it or leave it to get information about customer engagement. Splash pages can also help businesses by attracting customers because they frequently use captivating images and calls to action that customers can respond to right away.
Landing pages can also have several advantages. You can create a landing page to be almost any length and feature the content of your choice, which may be one of the clearest benefits of using a landing page. This can assist marketing teams in including any information they believe customers might find useful and raise the number of users the page can serve. Another benefit of landing pages is that by offering information on recent releases and a location where customers can make purchases directly, they can effectively advertise new goods and services.
Accessibility
How users access each type of page is another distinction between splash pages and landing pages. Users typically cannot access a splash page without first visiting the website that hosts it because splash pages are frequently an integral part of websites. The splash page can then be the first thing visitors see when they arrive at the website.
However, users can access landing pages in a number of different ways. Users must be able to access the URL in order to visit a landing page because it serves as a standalone website with a distinct web address. A landing page can be used by businesses to draw visitors. Some strategies include sending promotional emails with links to the page or posting links to the landing page on social media.
FAQ
Is splash page home page?
Landing pages, as opposed to homepages and websites, are tailored to a particular campaign or offer and direct visitors toward a single call to action. In short, landing pages are designed for conversion.
What is splash page in a website?
Because a splash page functions in some ways like a homepage, it is simple to mistake one for the other. It’s also the entire website. In essence, businesses that want splash pages want a digital business card. They merely want a location online where they can post their contact details and essential branding (logo, company name, etc.) ).
