What Is Resource Mobilization and Why Is It Important?

Resource mobilization refers to all activities involved in securing new and additional resources for your organization. It also involves making better use of, and maximizing, existing resources. Resource mobilization is often referred to as ‘New Business Development’.

Previous research on social movements and their organizations typically presupposed a close relationship between the frustrations or complaints of a group of actors and the development and decline of movement activity. Social movement analysis can be more easily integrated with structural theories of social process by challenging the theoretical centrality of this premise, which shifts the focus away from the social psychology of social movement participants, which is the assumption’s primary focus. In this essay, a series of ideas and connected claims are presented from the perspective of resource mobilization. It highlights resources’ diversity and sources, how social movements interact with the media, authorities, and other parties, and the relationship between movement organizations. The social movement sector, the social movement industry, and the social movement organization are three levels of inclusiveness at which explanations are developed for social movement activity.

NGO Resource Mobilization Part 1

Why is resource mobilization important?

Resource mobilization is important to an organization for these reasons:

What is resource mobilization?

When a company or organization secures new or additional resources to meet needs, this is known as resource mobilization. This procedure can also involve techniques that improve the effectiveness of currently available resources. In some instances, organizations may make an inventory of the resources they currently have and create a strategy to use them as effectively as possible. If necessary, the company can purchase additional or improved resources to supplement any current choices. It can be important to comprehend what an organization has and needs to successfully cover expenses and maintain standard quality, particularly in times of great business need or demand.

Types of resources

Here are the four types of resources in business:

1. Physical resources

A company may use physical resources, which are tangible assets, to produce and distribute its goods and services. Physical resources include things like machinery, production or storage facilities, and stock. A company can use physical resources even if it doesn’t sell tangible goods. Physical resources include things like advertising materials like brochures or distribution components like transportation vehicles.

2. Human resources

Human resources are employees who help a business run. Those involved in developing the concepts, ideas, and strategies for the company and its products can be considered in this. Employees who produce, deliver, or sell the good or service can also be included. Human resources, like other resource types, can be an important component of an organization. Employing new personnel or creating training opportunities to enhance the performance and output of current employees are two ways to mobilize employees as resources.

3. Intellectual resources

Any nontangible resources that enable a business to run successfully can be categorized as intellectual resources. Product patents, any branding content, copyright materials, and collaborations with other institutions are a few examples of intellectual resources. Data can also be an intellectual resource. Information on crucial issues like customer satisfaction or purchasing patterns can have a significant impact on how well a business performs and makes decisions. Employee knowledge and skill can occasionally be considered intellectual resources. In this way, intellectual resources can overlap with human resources.

4. Financial resources

Financial resources are the available funds that a company can use to achieve its objectives. Cash, credit, lines of credit, and stocks are a few different types of financial resources. Financial resources are frequently a crucial component of securing other resource types. For instance, you could use a company’s financial resources to buy the material resources, such as packaging and manufacturing equipment, that could be used to create a new product.

What is sustainability in resource mobilization?

In terms of resource mobilization, sustainability refers to the objective that a company may have to acquire enough resources for ongoing business practice. The three categories of sustainability are listed below for your consideration when allocating resources:

1. Programmatic sustainability

Programmatic sustainability is the capacity of an organization to consistently produce and provide customers with high-quality goods and services. A company can experience high programmatic sustainability if it can continue to maintain its capacity to comprehend customer needs and develop products to meet those needs. This also includes a company’s capacity to consistently grow its clientele into new markets and regions.

2. Institutional sustainability

A company’s internal strength and capacity to maintain its success as an organization through structure and policy is referred to as institutional sustainability. An organization can achieve this level of sustainability when it can create robust yet adaptable structures and efficient governing practices. Strategies that enhance the experiences of customers and employees must be well-supported and continually updated in order to create an institution that is sustainable. It also requires strong leadership to develop and improve policies.

3. Financial sustainability

Financial stability is the capacity of an organization to continuously maintain the necessary financial resources for expansion and improvement. Financially sound companies frequently have a variety of revenue streams available to them. These businesses might also have solid investments and stock options. Financial stability often necessitates sufficient and diversified financial resource streams to support business operation if revenue suddenly decreases because businesses may encounter unforeseen problems or challenges.


What is an example of resource mobilization?

Examples include spreading flyers, holding community meetings, and recruiting volunteers. Material: includes money and tangible assets like office space, supplies, equipment, and money. Human resources include labor, experience, expertise, and knowledge in a particular field.

What are the 3 main components to effective resource Mobilisation?

The process of resource mobilization actually entails three integrated concepts: relationship building, communicating, and organizational management and development.

What is an example of mobilization?

The principles of resource mobilization with examples. With the long-term objective of sustainability, resource mobilization places a strong emphasis on forming alliances based on mutual trust and accountability.

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