An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives
Place utility is a marketing term that explains making products or services readily available to its customers. Place utility can be used to draw customers
N.E.A.T. Selling™ focuses on listening and understanding first. N.E.A.T. is considered to be more effective as a lead qualification process—it helps you understand your prospects’
The success of any business relies heavily on its accounting operations. In retail specifically, accounting is an essential part of running a successful business. From
If you have an iPhone with a broken power button, it can be somewhat tricky to turn it on and off. Fortunately, there are a
Resource mobilization refers to all activities involved in securing new and additional resources for your organization. It also involves making better use of, and maximizing,
Props are essential components of any production, providing detailed and visual elements to stories, scenes, and characters. They are often overlooked and underrated, yet they
Event planning is a complex and detailed process that requires a great deal of foresight and skill. Planning a successful PR event can be especially
Objective control: This type of control uses reliable behavioral measurements to encourage particular outcomes. There are two types of objective control, behavioral control and output
The Diversity, Equity & Inclusion (DEI) Program for public and nonprofit managers, consists of a series of four courses designed to provide public managers an
