A Guide to the Lean Business Plan (With Template and Example)

A business plan is an essential tool for any business owner or entrepreneur looking to achieve their goals. It’s a detailed road map that outlines the strategies, goals, resources, and methods that an organization will use to meet its objectives. While the process of creating a business plan can be daunting and time-consuming, having a lean business plan template can help simplify the process. A lean business plan template provides an outline for developing a successful business plan and can be tailored to fit specific business needs. This template can help business owners focus on key elements and be creative in addressing the challenges of starting and running a business. A lean business plan template can provide structure to the planning process and help guide entrepreneurs to better articulate their vision and objectives. By providing an organized framework, a lean business plan template can help entrepreneurs prioritize the most important aspects of the planning process and map out a timeline for the completion of tasks. It can also provide clarity on what resources are needed to achieve success and give business owners a

How to Write a Business Plan in Under an Hour | Bplans

Benefits of using a lean business plan

There are numerous advantages to using a lean business plan, including:

What is a lean business plan template?

To create a condensed plan, use a lean business plan template. It only requires one page of writing and minimal formatting. Instead, it breaks down each section of your business plan into separate boxes with short notes that you can update or change as needed.

A lean business plan involves your:

You can develop the essential elements of your business strategy on a single page thanks to lean business plans. It enables you to focus on what you want to do, who you are doing it for, and potential competitors. Lean business plans emphasize your value proposition to set you apart from your rivals and use customer needs and problems as the cornerstone of your success.

How to create a lean business plan

Follow these steps to create your lean business plan:

1. Define your business

Start with a brief high-level description of your business. Write a single sentence about what your business does. Your response should center on your value proposition and how you differ from other available options.

2. Choose your problem and solution

Specify the problem you want to resolve for your customers. Concerning the problem that customers have, write a few sentences or bullet points. After you’ve identified the issue, explain how your product or service addresses the demand that the issue generates.

3. Define your target market and competition

Based on your solution, determine who your target market is. Describe your ideal client by concentrating on their primary characteristics or traits. Make a brief list of your main competitors with bullet points, taking into account the other options that customers may have when searching for a product like yours.

4. Determine how youll market your business

Describe the business strategies you’ll employ to make sure your business plan is successful. Start by describing the sales channels you’ll employ to market your goods or services. Make a list of the strategies you’ll employ as part of your marketing plan to connect with customers and persuade them to buy your service or product in the form of a bulleted list. During this phase, it’s crucial to take your pricing strategy and cost structure into account.

5. Evaluate your finances

It’s crucial to select a business model that fosters the success of your enterprise. Make a simple financial forecast and budget to make sure your model and strategy are sound. Make a bulleted list of your potential revenue streams and a list of your major business expenses.

6. Establish milestones for success

Establish success indicators to serve as a timeline for your business plan. Create the fundamental task description, assign the task’s owner, and specify a due date for each task. For instance, a milestone could be creating a new website or creating a more detailed budget.

7. Determine the resources you need

Establish the resources you’ll need to succeed, including any necessary partnerships and team members. Make a list of everyone who will collaborate with you on your business at the outset, and give each person a role or title. Make a separate, bulleted list of any companies or agencies you might have to collaborate with, like distributors or suppliers.

8. Ask for feedback

To determine if your lean business plan makes sense to them, discuss it with trusted business partners, family members, or friends. Ask for their feedback and check for their understanding. If necessary, modify your plan based on their suggestions, which should be straightforward given that it is only one page long and was designed to be changed as needed.

What to include in a lean business plan

The overview of your company and your business strategy are two common components of a lean business plan. Each component of your lean business plan is given its own box on the single page. The elements to include in a lean business plan are:

Lean business plan template

Here is a sample lean business plan that you can use:

We offer [product or service] for [your unique customers].

[One sentence explanation of the problem youre trying to solve.]

[One sentence explanation of how you will solve the problem.]

Target market


Sales Channels We will use [primary sales channel] to market and sell [product or service] to our clients. We will also sell via our [secondary sales channel].

Marketing activities





Partners and resources

Lean business plan example

When creating your own, follow the example of a lean business plan as a model:

Identity We provide top-notch guitars and accessories for both seasoned musicians and newcomers.

Problem Purchasing a guitar without much prior instrument experience can be challenging.

Lukes Instruments is a friendly place where anyone can get the knowledgeable assistance they require.

Target market


Sales channels We provide our customers with our guitars and accessories through our instrument store. Well also sell via our online shop.

Marketing activities





Partners and resources


How do I write a lean business plan?

How to create a lean business plan
  1. Define your business. …
  2. Choose your problem and solution. …
  3. Define your target market and competition. …
  4. Determine how you’ll market your business. …
  5. Evaluate your finances. …
  6. Establish milestones for success. …
  7. Determine the resources you need. …
  8. Ask for feedback.

What is lean business model?

A lean startup business plan is a succinct road map that outlines the objectives and procedures for achieving those objectives. A lean startup plan is brief, sometimes only one page long, and begins by identifying a problem and a solution.

What is business plan and a Lean Canvas?

Today, a lean business model is a method for streamlining operations to quickly respond to customer needs. Customers’ needs are surveyed quickly, new products and services are developed and prototyped in response, and demand shifts are accommodated.

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