People might ask you, “Are you doing okay today?” or “How do you feel today?” You probably wouldn’t give the same answer to both of these questions. One question just wants to know how you feel, while the other suggests that you might not be feeling well at all, so you might give a different answer. There was bias in the wording of one question while the other stayed more open-ended.
You have possibly come across this phenomenon in your customer surveying experiences. Asking the right question to get responses from customers is crucial to making surveys a valuable tool. Customers’ answers in surveys should help you make business decisions. This makes it even more important to ask the right questions to get the right answers. But what questions should you ask? Keep reading to find out about the different kinds of customer survey questions and the best ones for getting useful answers.
Interviewing at InMoment can be an exciting opportunity to join a pioneering experience management company. But it can also feel intimidating trying to stand out from the crowd
The key is thorough preparation focused on the specific capabilities InMoment looks for In this guide, I’ll highlight examples of the most common InMoment interview questions along with proven strategies to emphasize your qualifications
With these tips, you’ll be well-equipped to have a successful interview and launch an impactful career improving customer and employee experiences.
Overview of InMoment’s Hiring Process
While individual experiences can vary, InMoment’s typical hiring workflow includes:
-
Initial screening call with HR
-
1-3 technical/experience interviews with hiring manager and team members
-
Culture-add interview assessing alignment with InMoment’s values
-
Reference checks
-
Final offer
The number of interviews depends on the role. Some key things to expect are behavioral questions, technical questions to test hard skills, and scenario-based questions to assess analytical thinking.
It’s also common for the process to include skills tests, writing samples, or presentations to showcase capabilities. Being prepared to demonstrate your relevant abilities will make you stand out.
Most Common InMoment Interview Questions and Answers
Now let’s look at examples of the top InMoment interview questions with tips for crafting winning responses:
1. Why do you want to work at InMoment?
This fundamental question gauges your passion for InMoment’s mission. Be specific about what excites you in their vision and values.
Example: InMoment’s commitment to elevating human experiences deeply resonates with me. I’m drawn to how you empower organizations to foster meaningful connections through experience intelligence. I’m especially excited about the opportunity to utilize advanced analytics to transform overwhelming data into human insights that drive action. I look forward to bringing my analytics skills directly to improve customer and employee experiences.
2. What experience do you have with data analytics and visualization?
Many InMoment roles require data savvy. Discuss your specialized skills and how you stay up-to-date on latest techniques.
Example: In my current business analyst role, I work extensively with large-scale customer datasets to uncover usage trends and optimize digital experiences. I’m proficient in visualization tools like Tableau and regularly analyze NPS and CSAT metrics to derive actionable insights. I prioritize continuous learning and recently completed an online certification in data storytelling to enhance my presentation of insights. I’m eager to leverage this solid data analysis foundation to take on more advanced analytics challenges in experience intelligence at InMoment.
3. Tell me about a time you successfully translated data into clear insights.
InMoment seeks analytical communicators who can articulate complex concepts simply. Share an example that highlights this strength.
Example: As part of a website redesign initiative, I analyzed two years of site analytics data, including traffic sources, click-through rates, and conversion funnels. I translated the complex datasets into a dashboard showing clear opportunity areas, such as specific underperforming pages. I then presented recommendations focused on the most compelling data stories. My insights directly informed development priorities for the redesign, saving resources by focusing efforts only on the high-impact opportunities identified through data analysis. This project showcased my ability to find compelling insights in data that I can compellingly communicate to drive impact.
4. How would you explain the value of experience management to someone unfamiliar with it?
Understanding InMoment’s approach is key. Keep it simple and focus on the human impact.
Example: I would explain that traditional customer satisfaction surveys only capture a moment-in-time impression, while experience management takes a broader view focused on the entire journey. This provides a more nuanced, holistic understanding of emotional elements like pain points or delights. Experience management leverages this intelligence to strengthen human connections and brand affinity across touchpoints. Rather than looking at disjointed interactions, it facilitates an outside-in perspective to align operations with customer needs through ongoing dialogue. Ultimately, the human experiences of customers and employees are elevated.
5. Tell me about a time you successfully influenced colleagues or stakeholders to adopt your recommendation.
InMoment values persuasive communicators who move others to action. Share a story highlighting your influence skills.
Example: As a project manager, I was responsible for selecting a new platform for our community forums. I researched three vendor options and determined Solution C was the optimal choice based on user experience, capabilities, and cost. However, many stakeholders initially resisted moving away from the incumbent platform due to migration concerns. To gain buy-in, I put together a side-by-side comparison showcasing Solution C’s superiority. I also developed a migration and training plan to address concerns head on. My persistence combined with data-driven recommendations resulted in unanimous consensus to adopt Solution C, improving our community experience.
6. Tell me about a time you made a difficult decision with limited information.
Resourcefulness amid ambiguity is key at fast-paced InMoment. Share an example overcoming sparse inputs to drive progress.
Example: As a customer service supervisor, I was once responsible for creating the schedule and assigning representatives to new virtual call queues with very little hard data on expected call volumes. To make informed staffing decisions, I reviewed proxy data from similar queues and blended this with representative interviews on capacity. Given the ambiguity, I took an iterative approach, starting with conservative assignments and making adjustments in real-time based on actual call data. This enabled me to adapt nimbly as new information emerged, balancing speed with thoughtfulness when details were lacking.
7. Describe a time you simplified a complex process or analysis.
Distilling complexity into simplicity is crucial at InMoment. Share an example that highlights this skill.
Example: As an analyst, our sales forecasting process involved exporting disparate data sources into complex spreadsheets with lengthy manual calculations. I streamlined this cumbersome analysis by building a visualization dashboard in Tableau that automated data aggregation using pre-built connectors. The new interface allowed users to generate forecasts through intuitive filtering and required no manual calculations. My simplification reduced the time to generate forecasts from 2 hours to 5 minutes while also minimizing errors. This example demonstrates my knack for finding straightforward solutions to simplify complex processes.
8. How do you stay motivated when faced with challenges or setbacks?
Persistence through obstacles is key. Discuss your resilience tactics and growth mindset.
Example: When faced with roadblocks, I remind myself that challenges are inevitable and reframe them as opportunities to expand my skills. Rather than getting discouraged, I conduct an objective post-mortem analysis of what went wrong to extract learnings for the future. I also focus on aspects within my control and break down bigger challenges into addressable parts to regain momentum. Maintaining this growth mentality centered on continual improvement drives my motivation through difficult situations.
9. Tell me about a time you successfully collaborated across teams or groups.
InMoment seeks team players who build connections. Share an example highlighting your collaboration ability.
Example: As a project manager, I was responsible for a cross-functional initiative to improve our customer onboarding process by bringing together our sales, marketing, and product teams. Recognizing differing priorities across these groups, I organized an onboarding journey mapping workshop to build shared understanding of pain points and opportunities. This aligns us around defined objectives. I also maintained an open channel of communication and set clear expectations for collaboration. My bridging efforts resulted in a unified roadmap and launch plan supported by all teams.
10. Where do you see yourself professionally in 5 years?
This assesses your fit with InMoment’s growth trajectory. Convey your aspirations aligned with their vision.
Example: In 5 years, I see myself taking on more senior responsibilities leveraging experience intelligence to solve multifaceted business challenges. As InMoment continues innovating on cutting-edge analytics techniques, I hope to be spearheading initiatives to extract new insights from experience data and communicating compelling stories that incite action. I aim to be an influential thought leader shaping the future of experience management and making meaningful enhancements to customer and employee journeys across major organizations.
11. Do you have any questions for me about InMoment?
Always close interviews inquiring about next steps and expressing enthusiasm. This leaves a strong final impression.
Example: This conversation has solidified my interest in InMoment. I’m very excited about the prospect of joining your mission-driven culture. Could you please provide details on what the next steps in the hiring process entail? I look forward to hearing back and potentially progressing further. Thank you again for your time today.
Put Your Best Foot Forward with These Pro Tips
With preparation centered on these common questions, you’ll showcase relevant experiences and the ideal mindset for InMoment. Here are some final tips to ace your interview:
Highlight Data Skills
Quantify past achievements and emphasize technical capabilities like SQL, Python, or Tableau.
Practice Storytelling
Craft compelling stories of overcoming challenges or driving impact.
Research the Company
Speak knowledgably about InMoment’s products, mission, and values.
Ask Thoughtful Questions
Inquire about growth opportunities and culture.
Watch Your Body Language
Convey confidence with good eye contact and posture
To Measure Customer Experience
- It’s a simple question: “How likely are you to recommend this product or service?” Customers rate how likely they are to recommend the product on a scale from 1 to 10. In the end, this question can help you figure out your Net Promoter Score.
- You probably want to know how happy your customers are with your business and products. Customer satisfaction survey questions can help you find out. You can also find out your Customer Satisfaction score by using this survey question.
- How well did our company help you with a problem you were having? Customers sometimes have problems, and your customer service reps will often help them. To keep your team on track, check your customer effort score every so often.
5 Things Good Customer Survey Questions Should Do
Customer surveys play a pivotal role in understanding and improving the customer experience. The effectiveness of these surveys hinges on the quality of the questions posed. Let’s delve into the key attributes that define what good customer survey questions should do:
LAST-MINUTE INTERVIEW PREP! (How To Prepare For An Interview In Under 10 Minutes!)
FAQ
How do I answer why should I hire you?
What is the best answer to tell me about yourself?
