How To Write a Cold Email (With Tips)

A Guide to Cold Emailing
  1. Tailor the message to the recipient. You need to do your research. …
  2. Validate yourself. …
  3. Alleviate your audience’s pain or give them something they want. …
  4. Keep it short, easy, and actionable. …
  5. Be appreciative — and a little vulnerable. …
  6. Finally, don’t use a template.

You’ve probably received cold emails in the past and deleted them without even opening them. Unfortunately, you’ve probably done this more than once, which is bad news for businesses. It can be difficult to get a warm response to a cold email. But if you know how to do it, cold emailing can produce some impressive results.

The query “what is cold email and how does it work?” is frequently met with raised eyebrows and shady responses. “Isn’t it just spam?” they cry, incorrectly. It’s time to finally put an end to this widespread misconception. If you doubt the effectiveness of a strong cold email, you probably don’t know how to construct one properly. That’s fine, we’re here to help.

How To Cold Email Clients – Best Cold Email Templates

How to write a cold email for sales and marketing

You can use the following guidelines to help you create an effective cold email for sales and marketing:

1. Consider the signatory details

Consider changing the information in the “from” box if your email address isn’t very descriptive or doesn’t include your name and company name. To persuade the recipient to open the email, you can edit the details of your email address signature in the “from” line in the majority of email managers.

2. Use a strong subject

Make sure to use a direct, empathetic, and captivating subject line. The main strategy you have to get the recipient to open the email and read your pitch is this. Make sure your subject line is short enough to fit on one line and not be cut off by the recipient’s phone or email client.

3. Add a hook

Start the email’s body with an enticing and compelling hook after addressing the recipient and extending a greeting. This opening line should grab the reader’s interest and entice them to continue reading the rest of the message.

4. Offer value

Offer the recipient a specific value proposition in the subsequent paragraph. Include information about your product or service that will address a perceived or actual pain point in the life of the intended recipient. Include additional information about the good or service that the reader will find useful.

5. Include a call-to-action

Your cold email should conclude with a call-to-action (CTA) so that the reader knows exactly what to do after finishing it. To entice the recipient to click through and learn more, include links to your company’s website and the specific product or service pages that apply to them.

6. Provide your contact information

Include your contact details for the recipient after your signature, such as your phone number, potential professional social media profiles, and other digital means of contact. Make it simple for them to contact you by clicking on your contact information.

7. Use a formula

To make sure your email is interesting and contains all the required sales or marketing elements, think about using a writing formula. Consider, for example, the star, story and solution model:

8. Include images

Visuals are highly appealing to readers. Include pictures or infographics to help the reader understand the value of your products or services. Make these images or graphics hyperlinks to your company’s website in the ideal scenario, so that when the reader clicks on the image, they are immediately taken to the sales page.

9. Consider a video

Videos are equally enticing for email recipients. Consider including one of your company’s educational or informational videos, customer testimonial videos, or any other engaging and useful video content in your email with a brief description of the video’s subject matter.

10. Focus on click-through

You’re interested in learning how many of the recipients of your cold emails read the email body before visiting your website. These metrics can show you which cold email tactics work and which ones need to be changed.

11. Consider A/B testing

Cold email A/B testing is a great way to determine which techniques, writing formulas, graphics, and videos are most successful at converting leads into customers. To determine which performs better, create two sales or marketing emails with the same objective and send them to customers with similar demographics.

12. Proofread and edit

Check your writing for errors in spelling and grammar before sending your cold email. Verify that the recipient’s name is exact a second time, and confirm that any links included are functional. Once youve identified and fixed any errors, send your email.

What is a cold email?

A digital message sent without prior notification or communication is known as a “cold email.” Sales and marketing representatives frequently use cold emails to get in touch with potential leads, share product or service knowledge, and ask potential customers for information. Cold emails, especially in the sales and marketing industry, are frequently brief and use enticing language to persuade the recipient to read the entire message and, ideally, click through to any linked information or respond to the email.

Cold email template

You can use this model to structure your own successful cold email for sales or marketing:

FROM: [Your name/email address]
TO: [Recipients email address]
SUBJECT: [Engaging email description]

Dear [recipients name],

[Initial hook related to your company.]

[Body paragraph that offers a value proposition to the reader.]

[Call to action for the recipient.]

[Your name]
[Your title]
[Contact information]

Cold email example

Examine this sample cold email for guidance on how to format your own:

FROM: Pat Sousa, Director of MarketingTO: alextthomas@email. emailSUBJECT: I know what you searched last night.

Dear Alex,

You must have looked at the weather last night because I did. Let me tell you, this week is going to be a long, cold one for New Englanders.

Fortunately, Outdoor Adventures is selling our popular down winter jackets at a discount over the next few days, and as an added bonus, we’re throwing in a free pair of Noreaster mittens and a hat with every jacket purchase. You can learn more about this incredible offer here.

Check out the various prints, sizes, and accessories we are currently offering. Please feel free to call or email me directly if you have any questions, comments, or concerns because we’re a small business eager to make sure we’re meeting the needs of our clients.

Pat Sousa
Director of Marketing

Tips for improving your cold email reply rate

To increase the open and response rates from recipients of your sales or marketing cold emails, use the following writing and formatting tips:


How do you write a cold email example?

Have a great subject line
  1. Make it personal. Making it personal also entails removing anything that gives the impression that your email is part of an automated email campaign, in addition to the obvious things like including the target’s name.
  2. Be compelling. There are a number of ways to do this.
  3. Keep it short. Less than six words if possible.

How do I sell myself in a cold email?

Successful cold emails should include:
  1. Your real name.
  2. Your contact information, such as your job title, phone number, website, and social media accounts
  3. Customized content for the recipient.
  4. A specific request.
  5. A conversation starter as opposed to a call to action

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