How To Create SWOT Analysis in Word

How to make a SWOT analysis Diagram in Word
  1. Open a new document in Word.
  2. Add a text box by selecting the Insert tab and clicking the text box option.
  3. Choose Draw Text Box.
  4. To create a quadrant, hold Shift and drag your mouse to make a square.
  5. Right click the text box to format the color.

Using our SWOT analysis tool, you can change all of the examples and templates for SWOT analyses that are displayed below. Simply click on any of the s, and the editor for that template will open. After editing, you can export it and use it in Word documents, Excel files, PowerPoint presentations (PPT), and other important documents for you. SWOT Analysis Template for Facebook SWOT Analysis of McDonald’s. SWOT Analysis Template of Google, Alphabet Inc. Colorful SWOT analysis example made with octagons (click to use as a template) SWOT Analysis Template for NIKE This can be modified for any restaurant/food chain business. This can be modified for any sports-related business or company. SWOT Analysis Template for Amazon Inc. Can be modified to for any retail/shopping business or company. One of the many SWOT analysis templates offered by Creately (click to use at template), a simple SWOT analysis template (click to use as a template), a SWOT analysis template of an NGO (click to use as a template).

Example SWOT Analysis created using MS Word and SWOT action tracker using Excel

Components of a SWOT analysis

The elements of a SWOT analysis are listed below:


The strength quadrant of a SWOT chart examines the potential for the business to succeed, whether financially, culturally, or through the development of a devoted customer base. It’s crucial to comprehend and recognize a business plan’s advantages in order to choose the best procedures for moving the venture forward. Knowing a project’s strengths is also beneficial for marketing and advertising because it allows you to concentrate on the aspects of your company that make you distinctive and the best option for customers.


A SWOT analysis’s weakness quadrant concentrates on factors that might prevent a company from long-term success. Common flaws might include a propensity for debt, a weak market value, poor branding, and a dearth of investors. In order to improve their business model and ensure that their venture is as successful as possible, business owners can more easily spot weaknesses by doing so.


The ability of a company or organization to grow and gain a competitive edge over its competitors is represented by the opportunities quadrant. Opportunities for a business can include its potential investors or investments, policy or legal changes that can help it succeed, the market’s condition or even cultural factors that influence the general public’s purchasing decisions. Understanding a venture’s opportunities will help you decide how to run the business, how to grow it, and how to respond to unforeseen events.


A SWOT analysis chart’s threats quadrant is crucial because it educates business owners and investors on potential risks associated with starting a new venture. High production or material costs, a limited labor pool, modifications to industry regulations or policies, unfavorable market conditions, consumer and market trends, and the emergence of fierce competition are some common business threats. Using this quadrant, business owners can create strategic plans for reducing these risks.

What is a SWOT analysis?

Entrepreneurs frequently use a SWOT analysis (strengths, weaknesses, opportunities, and threats) chart to plan the strategy for a future business venture. A SWOT analysis chart typically has four quadrants, each of which represents a different part of the framework. You can put several bullet points illustrative of each quadrant’s subject and how it relates to the company’s future in each square.

One of the main advantages of a SWOT analysis is that it enables you to determine the connections between the components of your business. For instance, it might assist you in comprehending how your project’s opportunities and threats overlap, such as the possibility of a partnership or sale that could have a significant positive or negative impact. Before focusing on other aspects of their business, entrepreneurs can address the long-term planning and overall components of their proposal using SWOT analysis charts.

How to create a SWOT analysis in Word

The following seven steps will help you make a SWOT chart in Microsoft Word:

1. Open Word and create a new document

Open the Microsoft Word application on your computer. You have the option to select different document formats on the application’s opening screen. the “Create” button in the lower right corner of the screen, then select “Blank Document.” At this point, you might want to save your document and give it a name to keep your work organized and safe on your computer or hard drive.

2. Insert a table

Insert a table into your empty document to start building your chart. Select “Insert” from the document’s top menu. Then, you might have the choice of a Cover Page, Blank Page, Table, or Page Break. Click on “Table. In order to create your own custom chart, you can now access a drop-down menu and select the “Insert Table” tab.

3. Design your chart

You can select the number of columns and rows for your chart by clicking the “Insert Table” tab to open a box. Make a table with two columns and two rows because a SWOT analysis chart has four quadrants. Drag the chart’s lines in the direction you want to enlarge it so that each quadrant is the same size to change the size and width.

Two new tabs, “Table Design” and “Layout,” appear in the toolbar at the top of the page once you’ve created your table. You can alter the table’s style using “Table Design,” including how its borders appear and whether you want the cell colors to alternate by row or column. You can change options like the Auto Fit settings, merge or split cells, add or remove rows and columns, or alter text alignment and direction in the “Layout” tab.

4. Label your quadrants with headings

Once your chart is created, click inside each quadrant and add text to label each one. A quadrant for each of the four categories—Strengths, Weaknesses, Opportunities, and Threats—should be present. To make headings bold or underlined for easier reading, click “B” for bold or the underlined “U” symbol for underlining in the “Font” section of the “Home” tab.

5. Enter your SWOT text

Begin entering data points that correspond to each quadrants element. Add your list to the quadrant box by clicking close to the headings and then pressing the “Enter” key on your keyboard. You may enter as many factors as you like for each quadrant. Go to the “Paragraph” section of the “Home” tab to organize your text using a numbered list or bullet points. You can find various formatting options there.

6. Save your SWOT chart

Once youve completed your SWOT analysis chart, save it. On most computers, you can save Word documents by going to the “File” tab in the top left corner of the screen. You can choose to either save your work in the current folder or move it to another location on your computer there. To quickly access your chart later, make sure it has a name that is both easily recognizable and searchable.

7. Share your SWOT chart

Last but not least, you can decide to distribute your chart to others via a variety of media. You can print it out and distribute physical copies, publish it on social media, add it as an attachment to emails, or present it during a meeting. When giving informative presentations and meeting with potential partners or investors for a future project, SWOT charts can be a useful visual aid.

Tips for creating a SWOT analysis in Word

Here are some guidelines you can use to make a SWOT analysis chart:

Please note that Indeed is not affiliated with any of the businesses mentioned in this article.


How do you create SWOT analysis?

Conducting a SWOT analysis
  1. Decide on the objective of your SWOT analysis. …
  2. Research your business, industry and market. …
  3. List your business’s strengths. …
  4. List your business’s weaknesses. …
  5. List potential opportunities for your business. …
  6. List potential threats to your business. …
  7. Establish priorities from the SWOT.

What is SWOT template?

A framework known as the SWOT analysis is used to determine and evaluate an organization’s strengths, weaknesses, opportunities, and threats. These words make up the SWOT acronym. SWOT analysis’s main objective is to raise awareness of the factors that influence business decisions and the formulation of business strategies.

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