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Social media has become an integral part of any successful business strategy. With over 4.2 billion active social media users worldwide platforms like Facebook, Instagram and LinkedIn offer immense opportunities for brands to reach new audiences, build meaningful connections, and grow their business.
However many companies struggle to leverage social media effectively. Without a clear understanding of the dos and don’ts, it’s easy to make mistakes that damage your brand’s reputation or fail to achieve results.
This comprehensive guide covers the essential dos and don’ts you need to know to develop an effective and successful social media strategy for your business.
The Dos of Business Social Media
Here are the key things you should do on social media as a business:
Do Set Clear Goals
Before diving into social media, take the time to identify your goals and the specific business objectives you want to accomplish. This could involve driving website traffic, generating leads, improving brand awareness, or increasing sales. Setting S.M.A.R.T. goals will help focus your efforts and measure success.
Do Research Your Target Audience
Getting to know your ideal customers is crucial. Analyze buyer personas to understand your audience’s challenges, interests, preferred platforms, and how they engage with content. Tailor your messaging and content strategy to align with your audience for better results.
Do Be Consistent
Posting consistently nurtures engagement and helps people know when to expect content. Develop a structured calendar and content pipeline to maintain regular activity. Consistency also builds credibility and authority in your industry.
Do Provide Value
Don’t make your social channels solely promotional. Offer helpful information, entertaining content, or resources your audience will appreciate. Educate and add value to build relationships and trust.
Do Use Visual Content
Posts with images and video tend to perform better than plain text. Visuals grab attention, convey emotion, and make content more shareable. Ensure you have the rights to use images and videos.
Do Engage With Your Audience
It’s not enough to just broadcast content. Actively engage with your followers by responding to comments, messaging users, and participating in relevant conversations. Engagement fosters brand loyalty.
Do Use Analytics
Analytics provide invaluable insights into your audience and the type of content resonating best. Continuously assess metrics like reach, engagement, follower demographics, and more to refine your approach.
Do Be Authentic
Today’s audiences crave transparency and authenticity. Don’t be afraid to showcase your brand’s personality on social media. Let people connect with the human side of your business.
Do Collaborate With Influencers
Partnering with influencers who align with your brand can expand your reach. Consider sponsorship opportunities, product donations, or content collaborations. Ensure influencer values match your own.
The Don’ts of Business Social Media
Now let’s examine the key mistakes to avoid on social media:
Don’t Ignore Negative Feedback
It’s inevitable that some will criticize your business online. Don’t delete or ignore negative comments. Professionally address issues to show you value customer concerns.
Don’t Overuse Automation
While automation tools can schedule some content, overreliance can make your brand seem impersonal. Ensure there’s a human touch in communications.
Don’t Post Too Much
Less can be more on social media. Posting too frequently can overwhelm audiences leading them to disengage. Aim for between 1-2 posts per day.
Don’t Neglect Trends
Stay up to date on trends like viral challenges, hashtags, hot topics, and platform updates. This can present opportunities to create relevant content.
Don’t Promote Excessively
Avoid making every post a sales pitch. This comes across as spammy. Mix in discounts or new products organically with other valuable content.
Don’t Break Platform Guidelines
Ensure you understand and abide by each platform’s community standards and posting best practices. Violating the rules could get your account suspended.
Don’t Steal Others’ Content
Always give proper credit. If you can’t obtain rights to share others’ content, create original posts. Stealing material will damage credibility.
Don’t Use Banned Hashtags
Some hashtags carry negative associations or are blocked by platforms. Vet hashtags for issues before using them to avoid blocks on your content.
Don’t Ignore Long-Term Planning
Avoid ad hoc posting. Have a documented strategy guiding topics, post formats, graphics, and more. Planning long-term nurtures consistency.
Don’t Disregard Negative Hashtags
Avoid using hashtags with inherently negative sentiments like #fail or #boring. This can associate negativity with your brand.
By understanding the core dos and don’ts of social media marketing, you can develop effective strategies tailored to your business goals and audience. Remember to continuously analyze performance and refine your approach for success. With thoughtful preparation and consistent effort, your brand can realize immense value from social media.
Don’t force the sale
A lot of people follow brands to stay in the loop of new product or service offerings. Some may follow a brand due to their funny personality or creative posts. The majority of users are not following a company to see pushy or salesy content. Try building connections first and focusing on creating consistent content. Once that trust is established, sales will come naturally.
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Don’t delete consumer comments
Unless it’s an extreme case, such as an inappropriate or offensive language, keep all comments visible. It may be tempting to delete negative feedback for fear of losing customers, however, this can harm your business’ reputation. Instead of deleting, respond by asking to take the discussion to a private message. Even if you’re unable to find a peaceful resolution, responding shows other followers that you care about their opinions.
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The Dos and Don’ts of Social Media Management in 2023
FAQ
What are the do’s and don’ts of social media etiquette?
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1. Do
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read every message before clicking “Send.”
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6. Don’t
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bully or gang up on people.
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7. Do
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strive for honesty and transparency in your interactions.
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8. Don’t
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feel obligated to “follow” or “friend” someone. Likewise, don’t make others feel obligated to “follow” or “friend” you.
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