24 Questions To Include on a Business Questionnaire

Having a business questionnaire can be an extremely beneficial tool for any business. This questionnaire can be used to help measure customer satisfaction, analyze customer feedback, and identify areas of improvement. It can also be used to discover what customers think about certain products and services, as well as how the company is performing overall. The goal of the questionnaire is to gain a comprehensive understanding of customers and their preferences, so that businesses can better serve them. By using this questionnaire, businesses can improve or alter their products or services to better serve customers. Additionally, it can be used to gain a better insight into customers’ thoughts and feelings, which can help businesses build stronger relationships with their customers. A business questionnaire is a great way to measure customer loyalty, as well as determine which products and services customers prefer, and areas that may need improvement. This blog post will discuss the importance of a business questionnaire, as well as provide some tips on how to create an effective questionnaire.

How to Create a Survey Questionnaire I Marketing Research #2

Why is a business questionnaire important?

Business surveys give you crucial information that will help you grow your company. They might help you in a number of ways, like by:

What is a business questionnaire?

A business questionnaire is a tool for conducting a survey of a group of people, such as current or potential clients or employees. It assists you in gaining knowledge that enables you to make wise business decisions. A business questionnaire is a practical and economical way to carry out research and gather opinions from a bigger, more varied audience.

Business questionnaires have a wide range of questions with various research objectives. Questions may relate to measuring, gathering or evaluating:

24 business questionnaire examples

Typically, open-ended and closed-ended questions are combined in business questionnaires. Multiple-choice, scale-based, and rating-based questions are examples of closed-ended questions. Think about incorporating extended, open-ended queries that permit clients to explain their viewpoints in depth It’s crucial to include open-ended, unbiased questions that motivate clients to give truthful responses.

Examples of business survey questions to include in your questionnaire are provided below:

1. How satisfied are you with your experience?

Customers are invited to share their individual experiences with your business by answering this question. It gives information about a customer’s current emotions and perception of your brand. When you pose the question, it’s crucial to take into account where the customer is in their purchasing process. Your understanding of your company’s strengths and potential areas for improvement will depend on their response and where they are in their journey.

2. How satisfied are you with our customer support?

Customers may be asked how satisfied they are with the available customer support options or how their interactions with your customer support team went. This is crucial because bad customer service may result in customers stopping to use goods and services, even those they like. Employ more agents, introduce new support channels, or improve your self-service support resources as a result of their feedback to improve your customer support offerings.

3. Did we answer all of your concerns?

Think about posing this query following a customer service interaction. This inquiry assists in determining how effective your customer service team is. Make sure your customer service representatives use the feedback to ensure they concentrate more on properly assisting customers than just closing ticket requests.

4. How can our business be more helpful?

To learn how you can support and assist your customers more effectively, ask this question. This inquiry shows that you genuinely care about their issues and have compassion for them. Changing customer support options, streamlining the purchasing process, or introducing new goods or services are all possible ways to better serve your customers.

5. Does our business meet your expectations?

By posing this query, you give customers a chance to be open and honest about how well their experience lived up to their expectations of your company. Its a proactive way to help prevent customer churn. This is crucial because many clients might not leave negative reviews. Instead, they might stop utilizing your goods or services and decide to work with rivals.

6. Whats the primary reason that you cancelled your account?

To find out more about why customers stop using your goods or services, pose this question. Utilize their suggestions to implement changes that could decrease future customer churn. Making modifications without taking into account the reasons why customers stopped making purchases from your company could result in changing features that kept customers coming back.

7. How long have you used our products or services?

This question helps analyze customer loyalty. Additionally, it might assist in supplying crucial background details that make the responses to other questions easier to understand. To better manage or organize responses, you might format this as a multiple-choice question.

8. What is your favorite product?

This inquiry enables you to identify your most successful product. Compare the answers to this query with your sales and inventory reports. You might find that your best-selling products are not those that your customers adore the most. When creating new products or updating marketing plans for current ones, keep this in mind.

9. How would you describe this product?

Ask the customer to provide a personal description of their preferred product. This could reveal what they view as the most crucial applications or characteristics of this product. Additionally, think about requesting permission from clients before using their testimonials about their favorite products on your website or in your advertising.

10. Why did you purchase this product?

You can learn the reason a customer bought what they now view as their favorite product by asking them this question. Analyze the data to determine which features were most popular with customers and to discover what drove them to make a purchase. Utilize this knowledge when creating marketing or sales strategies, especially when attempting to more effectively draw in new leads whose requirements overlap with those of your current clients.

11. Did [specific product] help you accomplish your goal?

This inquiry enables you to assess the degree to which your product contributed to the customer’s success. Customer loyalty will increase if your product has made the customer successful and they are more likely to buy from you again. If a product did not assist them in succeeding, consider how their expectations and reality differed, and use this information to modify your sales and marketing as necessary.

12. Which other options did you consider before selecting [specific product or your business name]?

This inquiry enables you to learn how customers perceive your business in comparison to your rivals. Additionally, if your company sells different versions of the same products, it may highlight crucial factors that help customers choose between the products. Think about offering a list of responses from which users can choose several pertinent ones. This enables you to find the solutions you need without receiving an excessive amount of information.

13. How satisfied are you with [specific product]?

Product satisfaction surveys let you know what aspects of your particular products customers like and dislike, especially those that sell less frequently than other products. Reviews that are unfavorable may indicate that the product management stage needs to be reviewed and improved. Positive feedback, however, might enable you to update your product marketing or sales strategies.

14. Do you believe you paid a fair price for [specific product or service]?

By posing this query, you can learn more about how consumers evaluate the worth of your good or service. Their response may indicate whether they felt that the good or service met their expectations. Evaluate your pricing strategy using the comments and competitor research, and make any necessary adjustments.

15. If you could, whats one thing you would change about [specific product]?

Think about posing this query to devoted clients or clients who have recently stopped utilizing your products or services. You can learn how to enhance customer experience, add value, and keep customers by answering this question. Additionally, it might enable you to comprehend how your goods or services stack up against those of your rivals.

16. What features of [specific product] do you find useful?

By posing this query, you may learn which features of your goods and services your customers prefer most. This could assist you in revising your marketing and sales tactics to emphasize benefits or uses you might not have previously thought of. Additionally, keep in mind these characteristics as you create updated versions of your products.

17. How often do you use [specific product or service]?

This inquiry reveals the frequency of customers’ reliance or use of your goods or services. This may make it easier to determine how frequently customers make repeat purchases or how much value your company adds to their lives. For the best chance of receiving organized data, think about structuring this question as a multiple-choice question with a range of time periods to choose from.

18. What do our competitors do better than us?

Consider posing this query as an alternative to find out what customers think your company could do to improve. It outlines specific ways your company could improve and justifies why clients prefer other companies to yours. Utilize the comments as a starting point for a deeper examination of your competitors.

19. Would you recommend [specific product] to a friend?

This inquiry gauges a customer’s satisfaction, loyalty, and level of faith in your goods or services. Given the persuasive power of personal recommendations and word-of-mouth, it is crucial to understand whether customers would recommend your goods to their peers. If a customer is likely to refer your product to a friend, you might find it easier to find new leads.

20. Would you recommend [your business name] to a friend?

This question allows you to gauge how satisfied a customer is overall with your company. It might make it easier for you to comprehend what consumers think of your company and the reputation of your brand. Utilize consumer feedback to assess your branding strategy and make any necessary adjustments.

21. How would you feel about [your business name] if we did not offer [specific product, service or feature]?

This inquiry aids in understanding why customers select your enterprise, its goods, and services. If you’re considering eliminating a feature, a product, or a service, you might want to think about asking this question. This could assist you in preserving a feature of your company that customers value the most.

22. If [your business name] offered a rewards program or loyalty program, would you use it?

Asking this question assesses the potential for customer loyalty. If there is a benefit for them, a lot of customers will make repeat purchases. Assess the likelihood of fostering better relationships with your customers to increase loyalty using the responses to this question.

23. What type of rewards would you want from our loyalty program?

Get feedback from customers on the type of loyalty program they would prefer and how they would like it to operate by asking them this question. This ensures you develop a program your users will want to use. Consider formatting this with a list of possible benefits and giving customers the chance to select several options that they find appealing.

24. Please share anything else youd like us to know.

At the end of all of your business questionnaires, you might want to include an open-ended question like this. This enables clients to express opinions, suggestions, issues, or feedback that the survey might not have covered. By including this section, you might encourage clients to feel heard and respected by your company.


What are questionnaires in business?

A business questionnaire is a tool for conducting a survey of a group of people, such as current or potential clients or employees. It assists you in gaining knowledge that enables you to make wise business decisions.

What are the 4 main questionnaire categories?

Top Market Survey Questions for Businesses
  • Would you choose this product?
  • What do you like about this product or service?
  • How can we improve this product for you?
  • What do you enjoy most about the products that compete with them on the market?
  • Would you choose this product over its competitors?
  • What is your monthly shopping budget?

What is the example of questionnaire?

I find it helpful to categorize survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based, even though there isn’t an official book of survey questions or survey taxonomy.

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