We know how hard it is to find the right person for a job and a team here at WordStream. It can be hard to keep up, especially if your company is growing quickly and you’re interviewing for a lot of jobs at once.
Right now, the marketing team is hiring for a number of positions. Our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, taught us how to do interviews, and we wanted to share all the useful information we learned.
This post will teach you the best marketing interview questions that you should ask every applicant for a marketing job. (If you’re the one applying for the marketing job, make sure you’re prepared to answer questions like these!).
Getting hired at B&G Marketing Concepts is no easy feat. As one of the most innovative marketing agencies around, they only recruit the best of the best. If you have an interview coming up, you’re probably wondering how you can stand out and prove you have what it takes to succeed in this fast-paced, creative environment.
The good news is that while B&G Marketing’s interview process is rigorous, you can prepare yourself to tackle even the toughest questions. In this comprehensive guide, I’ll walk you through everything you need to know to ace your B&G Marketing Concepts interview.
Overview of B&G Marketing Concepts
First, let’s do a quick rundown of B&G Marketing so you understand their approach and values. Founded in 2000 in Los Angeles they’ve made a name for themselves by crafting award-winning campaigns for big brands that get people talking.
Their philosophy is all about thinking outside the box. They combine research-based strategic planning with bold creative ideas to produce marketing that delivers tangible results for clients. Innovation is at the core of everything they do.
B&G Marketing is known for having a fast-paced, lively agency culture. Employees are given a lot of autonomy to experiment and are encouraged to contribute ideas freely. It’s a collaborative environment where everyone supports each other.
They look for candidates who are strategic thinkers, excellent communicators, and team players. Solid marketing skills are a must, but they also want people who are curious, proactive self-starters who thrive under pressure.
What to Expect During the Interview Process
The interview process typically involves:
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Initial phone screen (30 mins) – Basic questions about your background, skills, and interest in the role/company.
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In-person interview at their office (60-90 mins) – Mix of behavioral/situational questions with a few brainteasers. A chance to get a feel for the work environment.
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Group case study presentation (2 hours) – Collaborate with other candidates on a hypothetical campaign challenge. Assess analytical skills and teamwork ability.
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Final interview with senior leadership (45 mins) – Deeper discussion of experience, capabilities, and cultural fit. Make your lasting impression here.
It’s a brisk process, so bring your A-game to each stage and be prepared for the fast pace. Research tips are provided in the next sections to help you maximize your performance at each step.
7 Killer Questions B&G Marketing Loves to Ask
Let’s dive into some of the most frequently asked and tricky questions from B&G Marketing interviews based on insights from Glassdoor:
1. Walk me through how you would create a social media marketing campaign from scratch.
This tests your strategic thinking process and knowledge of running successful campaigns on platforms like Facebook, Instagram, and Twitter. Structure your response by outlining the key steps:
- Research target audience and analyze competitors
- Set SMART campaign objectives (specific, measurable, achievable, relevant, time-bound)
- Develop creative strategy and compelling messaging
- Choose platforms and tactics aligned to audience media habits
- Design eye-catching visual assets and content
- Execute campaign including budget and timeline management
- Track KPIs and optimize based on performance
Success factors to mention: audience segmentation, quality creatives, testing, agile decision-making. Use an example of a campaign you’ve handled to demonstrate your process.
2. How would you market a new product with a limited budget?
The focus here is on resourcefulness and maximizing impact with financial constraints. Emphasize:
- Grassroots marketing like referrals and influencers to amplify reach
- Leveraging owned media channels (email, website, social media)
- Targeted paid ads to maximize conversion value from budget
- PR outreach for free media coverage
- Creative guerilla tactics like giveaways, contests and pop-ups
- Monitoring and optimizing campaign in real-time
Provide examples of innovative, budget-friendly tactics you’ve used successfully in the past.
3. Give an example of a time you managed numerous projects simultaneously. How did you prioritize?
This evaluates your time management and organizational skills in a rapid-fire environment. Share a specific example that highlights:
- Use of tools like spreadsheets/charts to track multiple projects
- Clear communications and expectations with team members/clients
- Prioritization system based on factors like deadlines, resources, dependencies
- Establishment of regular check-ins to assess status
- Asking for support when overload reached capacity
- Balancing efficiency with maintaining quality of deliverables
Emphasize that you’re adaptable in dynamic situations and constantly re-prioritizing as new needs emerge.
4. How would you evaluate the performance of a recent marketing campaign and determine ROI?
Demonstrate you understand how to set success metrics, accurately track them, and turn data into actionable insights. Cover:
- Aligning campaign KPIs to goals (awareness, leads, sales, etc)
- Leveraging quantifiable metrics like clicks, conversions, code tracking
- Comparing performance vs. past campaigns and competitors
- Analyzing customer feedback surveys for qualitative insights
- Identifying most/least effective marketing channels
- Calculating true campaign ROI based on gains vs. spend
- Applying learnings to optimize future marketing plans
5. Tell me about a time you successfully influenced a team member who wasn’t cooperating.
Focus this behavioral question on how you used empathy, active listening and persistence to understand their perspective and bring them around to cooperate for the good of the project. Emphasize:
- One-on-one discussions to understand reasons for disengagement
- Common interest of achieving team goals
- Compromise and recognition of their valid viewpoints
- Patience and encouragement vs. distancing them further
- Setting clear expectations moving forward
- Expressing appreciation for their renewed commitment
6. If you could plan an ad campaign for any product, what would you choose and how would you market it?
Have a creative concept in mind that shows off your imagination, strategic thinking and knowledge of how to craft compelling marketing campaigns. Pick a fun product and describe:
- The competitive landscape and your differentiated positioning
- Key audience segments and how you’d target them
- The strategies, channels and tactics you’d employ to engage users and convert them
- Examples of the creative styles and messages you’d develop
- How you’d leverage data and optimization during launch
Most importantly, get creative and have fun with it! The best answers are memorable and bold.
7. Why do you want to work for B&G Marketing specifically versus another agency?
Close your interview strong by showing you’ve done your homework about the company. Weave in:
- Specific B&G Marketing values and culture traits that align with your own
- Accounts/campaign examples that impress you
- Ways you’ll contribute to their mission and growth
- How their philosophy and approach will enable you to develop professionally
Do your research so you can speak authentically about why the company appeals above the rest.
5 Research Tips to Get Prepared
Doing your homework before the interview will give you an undeniable edge. Here are some tips on how to research B&G Marketing effectively:
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Browse their website – Get familiar with their services, client list, case studies and agency bios. Notice recent news that shows their progress.
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Follow their social accounts – Get a feel for their brand personality and campaign style from their posts. Look for company culture hints.
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Check out employee reviews on Glassdoor – Gain insights into the pros/cons of working at the agency and see interview advice.
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Look up their executives on LinkedIn – You can learn a lot from someone’s background and interests. This helps for networking small talk.
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Set Google News alerts – Stay on top of company news and awards so you’re aware of the latest developments.
How to Stand Out: 4 Winning Interview Tips
You clearly need more than just preparation to land the job at this highly competitive firm. Here are some final tips to help your interview performance stand out:
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Show, don’t just tell – Provide specific examples, data, and results to back up your claims. Prove your marketing chops.
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Ask thoughtful questions – Queries about their client approach, company culture and professional development show engagement.
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Let your personality shine – They want creative yet professional team players. Let your authentic self come through.
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Send a follow-up – Reiterate your interest, unique value and fit. Include anything you wish you highlighted more.
Acing your B&G Marketing Concepts interview takes research, polish and mental stamina. But most importantly, it requires you to believe in your abilities. You have the passion and skills – now it’s time to leverage them confidently. You’ve got this!
Interview Questions about the Company Culture
At WordStream, we recognize leaders on our teams each month who best demonstrate our core values. Our most-recognized value is Winning Together; this question is extremely important! Happy employees, happy life:
“Describe how you were able to build positive team spirit in a new group.”
Right now is a good time to stop and make sure the person you’re interviewing knows how the company works outside of your marketing team. You can learn more about how a company is set up, the different teams, and how everyone works together to get things done.
Since there are so many new tech companies, there are a lot of perks that encourage people to “work hard, play hard.” It can help to see what kind of worker this person would be, even if this isn’t something your company promotes—or even if it is. Do they value bonuses, or summer Fridays? Unlimited vacation or seeing their teammates succeed and hit their goals?.
“What motivates you?”
Next, make sure the candidate would fit in with your team. Marketing teams are tight-knit, collaborative, and usually small-but-mighty forces for the company. One bad apple could spoil the bunch, as they say. Does this person do their best work in silence or an open space? How would they like to be contacted? By phone, email, or in person?
“Describe your ideal work environment.”
People who want the job will ask more questions about the company culture. Since we spend most of our lives at work, they should be very interested in the kind of office they would be going to every day.
Some of our awesome Customer Success Reps!
Interview Questions for Social Media Marketing Role
People who work in social media marketing are often the most interesting to talk to because they are smart, funny, and quick on their feet.
“What social media channels do you have experience with?”
Most social media marketers in the B2C e-commerce space should have familiarity with Instagram, Pinterest, and Facebook. B2B can be a little trickier, depending on the audience—but Facebook, Twitter, and LinkedIn are generally the go-to’s. We love it when a marketing candidate speaks about how they became an expert on a less common platform (like Inbound or Reddit) and how it helped them do well.
“Which channels were most effective for your business and why?”
Don’t just believe what they say; check out the accounts they’ve managed before to see if they stayed active and built an audience. Also, see how they handle bad customer service and content or product promotion.
“Social media can be a powerful marketing tool as well as customer service. Describe a time when you successfully merged the two. ” .
How To Prepare for a MARKETING JOB INTERVIEW // Common marketing interview questions and answers
FAQ
Why marketing in MBA interview answer?
What are the questions for behavioral marketing interview?
What can I expect in a marketing interview?
In a marketing interview, you can expect to talk about your experience, your interest in the industry, what value you envision adding to the team, and your general work preferences. You can also anticipate getting answers to your questions about the position or company.
What if a marketing interviewer doesn’t ask a question?
If the interviewer doesn’t ask this question and you’re interested in working there, initiate the conversation yourself at the end of the interview. You might even make an impression this way. You should now be prepared to answer the most common marketing interview questions. That’s only half of the victory, though.
What questions do you ask in a marketing interview?
Some common interview questions you might receive in a marketing interview include: 1. Tell me about your favorite marketing campaign. 2. What do you think are the essential qualities of a successful marketing campaign? 3. How would you improve our most recent marketing campaign? 4. What’s your most significant achievement in your career? Why? 5.
What are behavioral marketing interview questions?
Behavioral interview questions are designed to reveal insights into a candidate’s experiences, behavior, and motivations, and to help hiring managers assess how they may handle situations on the job. Here are some examples of behavioral marketing interview questions you may encounter, along with sample responses:
