Different Types of Benchmarking Examples

Benchmarking Examples

A firm interested in improving their customer service practices may compare its own processes and metrics against those of its most successful competitor. If it identifies negative discrepancies or differences in measures, it may start improving its processes to strengthen its performance.

Different types of benchmarking: Examples And Easy Explanations

How does benchmarking work?

Benchmarking can occur both internally and externally. Companies can compare teams and departments internally to identify the procedures that are producing the best results. Externally, businesses can evaluate themselves against rivals in the industry.

Some of the most popular benchmarking methods include:

Peer benchmarking

Businesses assess whether their goods and services are comparable to those of their main rivals by looking at the market as a whole.

Best practice benchmarking

Businesses study the operations of the organizations in their industry that they aspire to resemble, typically those at the forefront of their sector. This enables them to compare outcomes, identify best practices, and pinpoint areas where their own procedures can be improved. Companies can also compare internal departments to identify best practices for the entire organization.

SWOT analysis

Process benchmarking

Larger companies can compare metrics from various branches of their operations or even various ways of carrying out the same process to obtain process benchmark data internally.

Performance benchmarking

Organizations typically focus on a single aspect of their business to establish performance metrics that enable them to compare their output to past performance and to that of their competitors.

Collaborative benchmarking

These are examples of how cooperative benchmarking can function and are associated with certain industries that have trade associations or consumer groups. These organizations gather and disseminate data from all of their members, enabling them to recognize market trends and conduct efficient reviews of best practices.

What is benchmarking?

Comparing your company’s performance to that of others in your industry through benchmarking will help you better understand where you stand in relation to your rivals. Benchmarking should be one of your key business activities for a number of compelling reasons, not the least of which is that it is an efficient way to find industry best practices.

Benchmarking can aid in the identification of successful marketing tactics, guide product development, and inspire fresh business concepts. Benchmarking can also be used to gather information for long-term business plans, such as reviewing crucial operations to boost effectiveness and performance.

What are the benefits of benchmarking?

Using a benchmarking approach has a number of significant advantages. Among the most common advantages are:

What are some examples of benchmarking?

Different industries use benchmarking in a variety of ways. Here are a few instances of how businesses can use benchmarking to get precise results:

Call center

Asking customers to rate their service based on their experiences could help a call center measure how satisfied customers are with their level of service. Additionally, they may gather information on wait times, call durations, first contact resolution rates, occupancy, and shrinkage. These numbers could be used as a tool to increase staff motivation and boost performance by streamlining procedures and systems.


To stay competitive, a technology company may monitor the product specifications of rival companies’ products and compare them to their own, or assess the length of their product life cycle against industry norms.


Patient benchmarking data is frequently gathered in medical settings, including information on waiting times, care quality, recovery times, and patient satisfaction. These metrics can be gathered internally to determine the rate of development in each area. The outcomes can also be compared to those of similar organizations to determine where the organization stands in relation to the larger landscape.


In the hospitality industry, where everything is recorded and compared, from specifics of bar consumables and food costs to employee benefits and retention rates, benchmarking is essential to remaining competitive. Customer satisfaction ratings are also used by bars, restaurants, hotels, and diners for benchmarking purposes to make sure that staff training is efficient and that their procedures are reliable.


Using analytics data and customer records, an e-commerce company uses benchmarking to determine the average cost per conversion for various product categories, track and forecast seasonal sales trends, and identify their most important clients and target markets.

How do you use benchmarking?

Benchmarking is a fascinating process in and of itself because it provides some understanding of how markets operate. Additionally, there is a great deal to be learned for companies that want to boost their productivity, profit margins, or market share. Best practice benchmarking examples follow this process:

1. Set a goal

2. Choose your metrics

Knowing your objective will help you choose the metrics that will provide you with the information you need. For instance, if you want to boost your online reputation, you should evaluate the success of your complaint handling processes, carry out customer satisfaction research, and determine the areas where your rivals stand out. With the help of this data, you can spot any systemic flaws and suggest ways to boost your company’s reputation with customers.

3. Select collection methods

Think about the data collection techniques that will yield the best results. Some internal systems, like email providers, website user data, databases, and call management systems, have their own analytics systems. This information can shed light on an organization’s effectiveness, which reflects the caliber of staff development and the efficacy of its current procedures.

Numerous outside organizations gather data on behalf of trade associations and industry groups, and these can offer insightful information about how a company fits into the overall market landscape. Additionally, they can offer information on market and industry trends as well as details on the demographics of potential customers.

4. Analyze the data

Analysis comes next after you have gathered the data. Important information will be revealed by a thorough analysis of the data, so it is crucial to double-check your findings. Professional analysts can extract data from large sets and produce predictions and recommendations that can serve as the foundation of an improvement strategy for areas where gaps are found.

5. Use the information to improve

What is the difference between benchmarks and KPIs?

There are significant differences between benchmarks and key performance indicators, or KPIs, despite the fact that they have a similar function. Businesses use benchmarks as reference points to better understand their own performance in relation to the larger market. Benchmarking is frequently used as a way to compare customer satisfaction, product quality, and cost because it can provide crucial information for determining the effectiveness of processes and operational efficiency.

KPIs can be used to assess a company’s progress toward a particular objective, determining whether a person, process, project, or business stream is fulfilling its strategic goals. Your KPIs allow you to track performance so that you can take quick action if any particular area is identified as performing poorly or failing to meet goals.

Although benchmarking and KPIs have different primary goals, they are frequently used in tandem as part of the toolkit for advancing a business. KPIs can be used to track your progress as you go along with benchmarking to identify areas for improvement.

For many businesses, benchmarking has become a crucial component of planning. International corporations might dedicate entire departments to comparing their performance to that of the competition using specialized software, industry insight panels, and multi-level system implementation to close the gaps. Smaller companies with tighter budgets can benefit from benchmarking as well because they can gain valuable insight into strategic planning by engaging in straightforward benchmarking activities like monitoring competitor activity on social media or visiting competitor websites to gather product and pricing information.


What benchmarking means?

Benchmarking can be divided into four categories: internal, external, performance, and practice.

What are the three types of benchmarks?

Quality Glossary Definition: Benchmarking. Benchmarking is the process of comparing products, services, and processes to those of businesses that are recognized as industry leaders in one or more operational areas.

What are the 5 types of benchmarking?

This definition encompasses three benchmarking categories: process, performance, and strategic. Comparing your operation’s steps to those that others have mapped out is what process benchmarking is all about.

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