5 Account Manager Goals (And Tips for Creating Them)

5 account manager goals
  • Maintain existing relationships. One of the key objectives of an account manager is to maintain current client relationships. …
  • Identify new sales opportunities. …
  • Set personal growth targets. …
  • Prepare detailed reports. …
  • Continue to build relevant skills.

A key account manager is a business expert whose main responsibility is cultivating client relationships. Key account managers are in charge of a variety of tasks related to public relations, sales, marketing, and customer service. They serve as a company’s “face,” bringing in new customers and keeping the ones already there. This diversity in the job role is reflected in the key account manager’s objectives.

What Is An Account Manager

5 account manager goals

Setting goals is crucial for account managers to succeed in their jobs and contribute to the sustained expansion of the business they work for. Here are five account manager goals you might want to take into account when creating your own:

Maintain existing relationships

Maintaining existing client relationships is one of an account manager’s main goals. You can strengthen your account relationships by:

Identify new sales opportunities

After meeting with clients to learn about their expectations, you should aim to spend some time investigating each industry’s specific market conditions and sales opportunities. This increases the possibility that you will quickly recognize fresh sales opportunities when they materialize. You can boost the profitability of individual customer accounts for your own employer by conducting research and educating clients about the ways you can help them improve their businesses.

Set personal growth targets

A good account manager aims to set personal growth objectives in addition to achieving company-wide quotas. These objectives may be measurable, such as securing $25,000 in upsells in the upcoming quarter, or they may be intangible, such as expecting to hear favorably from at least three important clients each month. Setting measurable growth goals has the added benefit of producing results, such as getting promoted, getting paid more, and developing skills.

Prepare detailed reports

Some businesses demand that account managers submit weekly or monthly data-filled reports to assist in setting strategic direction. Since measuring account performance enables an account manager to assess their performance, this is advantageous for all parties. Important metrics like financial analysis and upselling efforts should be included in these reports, as well as more minor information like how frequently they contact clients. Case studies are also helpful to include.

Continue to build relevant skills

Building on their knowledge and experience is a common objective of effective account managers. Even though the majority of account managers already have these abilities, you can improve your current client relationships by constantly working to improve them.

The following are essential abilities needed for account managers to succeed:

What is an account manager?

An account manager is a professional who oversees relationships with and sales for specific clients at a business. They keep in touch with customers on a regular basis to learn about their expectations, identify complementary products or services that could benefit their customers, and quickly address any problems that may arise. Account managers communicate information about client requests and make sure team members are meeting clients’ needs by serving as a bridge between their clients and other departments within a business.

Some of their primary duties include:

Tips for creating goals as an account manager

There are several crucial considerations for account managers to keep in mind when setting goals. Account managers should try to strike a balance between promoting growth and establishing realistic goals. In general, aiming for smaller milestones is preferable because doing so makes a larger goal more manageable.


What makes a successful account manager?

Empathetic – fully comprehends the objectives, motivations, and requirements of others Service-minded and willing to go above and beyond for their customers Strategic – avoids getting bogged down in the details and sees the big picture

Do account managers have targets?

SMART Goal Example:
  • Specific: I’m going to write a 60,000-word sci-fi novel.
  • Measurable: I will finish writing 60,000 words in 6 months.
  • Achievable: I will write 2,500 words per week.
  • Relevant: I’ve always dreamed of becoming a professional writer.

What are goals in management examples?

To meet performance goals based on product volume, revenue, or any other custom measure, account managers can create, assign, and edit targets for their organization. By turning growth strategies into quantifiable goals for teams that interact with customers, executives can boost output and performance.

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