It’s not easy to get a job at a top digital marketing firm like iCrossing. People are applying for jobs faster than ever, so you need to be fully prepared for each one if you want to stand out.
In this comprehensive guide, we’ll explore the most common iCrossing interview questions along with proven strategies to craft winning responses From behavioral prompts to situational scenarios, we’ve got you covered on what to expect and how to make the best impression
Why iCrossing? Understanding the Company and Role
As a global leader in search marketing and integrated advertising, iCrossing is selective about the talent they hire. Be ready to explain what drew you to the company and the position Some likely questions include
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What attracted you to this opportunity? Focus on the aspects of the role that align with your skills and interests Show that you’ve researched the company’s award-winning campaigns and success stories
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What is your understanding of iCrossing and what we do? Demonstrate that you’ve explored their services in SEO, paid search, web development, and cross-channel advertising. Highlight their data-driven approach.
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Why do you want to work in digital marketing? Explain why you love how fast-paced the field is and how you do well in environments that change quickly.
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How would this job help you reach your career goals? Make sure your goals are in line with the opportunity and stress how you’ll contribute to iCrossing’s culture of innovation.
Core Competencies: Digital Marketing and Technical Knowledge
You’ll be assessed on both your strategic perspective and technical grasp of all things digital marketing. Common questions include:
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How would you define digital marketing? Provide an overview of key channels like search, social, content, and mobile marketing.
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Can you define what is SEO? Explain core SEO concepts like keywords, backlinks, technical optimizations, and content.
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What steps have you taken to prepare yourself for a career in digital? Highlight relevant coursework, certifications, independent learning, and hands-on experience.
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How do you stay up-to-date on the latest trends and tools? Share how you engage with thought leaders, publications, online communities, and conferences.
Behavioral Questions: Work Ethic, Leadership, and More
iCrossing wants team players with strong communication skills who can lead campaigns to success. Expect behavioral prompts like:
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Tell me about a time you successfully led a team project. What was your role? Emphasize leadership qualities like motivation, delegating, and fostering collaboration.
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Give an example of when you worked on a campaign that required tight deadlines. How did you ensure it launched on time? Demonstrate your time management, prioritization, and grace under pressure.
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Describe a time when you had to pivot campaign strategy based on data insights. What was the result? Showcase your analytical thinking and ability to make data-driven decisions.
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Have you ever made a mistake on a campaign? How did you address it? Share lessons learned about accountability, communication, and overcoming challenges.
Analytical Ability: Data, Metrics, and Results
Many iCrossing interview questions will assess your comfort with data analysis to drive strategy and optimization. Be ready for prompts like:
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If engagement dropped on a campaign, how would you diagnose the issue and develop solutions? Walk through researching trends, analyzing metrics, brainstorming creative approaches, and measuring outcomes.
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How would you analyze campaign performance and present key insights to stakeholders? Discuss metrics to track, tools to synthesize data, and techniques for creating compelling visuals and clear recommendations.
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Tell me about a time you used data to drive business results. What was the impact? Share a specific example highlighting metrics improved, how you translated data into strategic decisions, and the tangible ROI achieved.
Industry Knowledge and Creative Thinking
While analytical skills are crucial, iCrossing also wants creative, innovative marketing talent. Some questions that assess this include:
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What emerging industry trends or technologies most excite you? How would you incorporate them into a campaign? Demonstrate your finger on the pulse of the latest digital marketing innovations.
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If budget was cut on a campaign, how would you refine the strategy without sacrificing results? Showcase strategic prioritization and resource optimization abilities.
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How would you create an integrated marketing campaign around a new product launch? Discuss complementary channels and creative tactics to generate buzz and conversions.
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What Steps Would You Take To Optimize a Website For Conversions? Show off your technical SEO skills.
Situational and Scenario-Based Questions
Many iCrossing interviews include situational questions to test your thinking on the spot. Examples include:
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If our top client suddenly stopped all marketing activities, how would you approach this situation? Show empathy, strategic thinking, and solution-orientation.
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Imagine you’re presenting campaign results to the leadership team. The CEO isn’t convinced. What would you do? Demonstrate confidence, listening skills, and ability to think
Does the Panda Algorithm have anything at all to do with the disavow tool, what is it exactly?
No, Panda has nothing to do with the disavow tool. Panda looks at things like a site’s content, structure, design, and layout to decide how good it is.
This time, the main goal should be to find the low-quality parts of the site and try to fix them, either by making the low-quality pages better or getting rid of them. With Panda, the less crap you have on your site, the better.
Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is.
If the level of “unnaturalness” goes above a certain point, Penguin will not only devalue the “unnatural” links so they don’t help rankings, but it will also punish the keywords (and/or pages) that the “unnatural” links are pointing to.
Surely, it was a very big update that significantly changed the rules of the game as it completely re-defined link building as we knew it up until Penguin came out. It definitely hit some businesses really hard, especially the smaller ones with lower budgets that up until then could outrank some of the more established brands (that had much bigger SEO budgets) just by investing their small budgets in grey-hat large-scale link building activities. Penguin has certainly put an end to this – small companies that don’t have a long-term content strategy, nor a decent budget for creative, outreach and PR activities really struggle to perform well in organic search, especially if they operate in competitive niches.
Surely Penguin has changed a lot since it came out in 2012, and we know a lot more about how to stop it or get back on your feet after it happens. But at the same time, we don’t know which link valuation signals are part of it, what new signals are added every time it’s updated, how it might be affecting rankings, etc. A couple of days after the latest Penguin update comes out, SEOs write best practice posts about it without any real-world or other evidence. This is pretty annoying. Penguin 3. 0 was a great example of an update that people thought would have a big effect on the SERPs but turned out to be just a refresh that let some sites get back on track.
Before Penguin came out, Google was still using a number of signals to judge links. If the algorithm saw a strong pattern of unnatural linking on a site’s backlink profile, links would still be devalued. But a lot of spam was still getting through, and many SEO firms made a living by building links in a way that Google didn’t see as natural. It was easy to avoid getting caught by the algorithm. Google had been working on Penguin for a long time. I remember Matt Cutts announcing it a few months before it came out, but not many SEOs took him seriously because he had been warning about the way the industry built links for years.
It’s not clear how often it’s updated or how long it takes for an update (or refresh) to go live. I also wouldn’t rely on Google’s comments to say for sure if a Penguin update (or refresh) has happened. Since Penguin is likely to be added to the main algorithm, we won’t know anything about it for a while because Google doesn’t talk about changes that are made to the main algorithm.
The only way to get a good idea of when a Penguin update or refresh might have happened is to keep a close eye on the different Google SERP volatility tools. And of course one’s gut feeling and own experience is also important, regardless of the industry’s ‘noise’.
iCrossing and Performance Marketing
FAQ
What is the STAR method in interviewing?
What are some behavioral interview questions?
How do you answer a job interview question?
When answering this question, consider what type of work you’ll be doing and highlight any skills or experience that make you well-suited to the role. Example: “I enjoy both independent and collaborative work environments.
How do you answer a leadership interview question?
Describe a situation where you were able to help a coworker improve their skills. This question can help the interviewer understand your leadership skills and how you can use them to benefit a team. Use examples from previous work experiences where you helped a coworker learn new skills or improve their existing ones.
What questions do interviewers ask about cold calling?
Cold calling is a common practice in sales, and the interviewer may ask this question to see if you have experience with it. If you do, they might want to know how comfortable you are doing it. If you don’t, they might want to know whether you’re willing to learn.
What questions are asked in a Gallagher interview?
If you’re interviewing for a position at Gallagher, you can expect to be asked questions about your experience, your skills, and your knowledge of the insurance industry. To help you prepare for your interview, we’ve compiled a list of sample Gallagher interview questions and answers.
