The Top 14 Big Leap Interview Questions and How to Ace Them

Getting hired at a leading digital marketing agency like Big Leap requires standing out from the competition. With its data-driven approach and focus on ROI, Big Leap only recruits the best marketing talent

As a prospective Big Leap employee, you can expect a rigorous interview designed to assess your skills and experience. Thorough preparation using authentic interview questions is key to impressing the hiring team

This comprehensive guide covers the 14 most common Big Leap interview questions, along with sample answers and expert tips to help you get interview-ready. Let’s dive in and start prepping for your Big Leap job interview!

About Big Leap

First let’s look at what working at Big Leap entails

• Founded in 2009, Big Leap is a digital marketing and social media agency headquartered in London.

• With over 150 employees, Big Leap serves global clients across industries like retail, finance, healthcare and more.

• Big Leap has won numerous awards, including the Corporate LiveWire Marketing Agency of the Year Award.

• Their data-driven approach focuses on measurable ROI using platforms like Google Analytics.

• Services span digital marketing strategy, SEO, paid advertising, web design, social media and beyond.

• Big Leap culture emphasizes creativity, transparency, taking ownership and fun.

Working at Big Leap means joining an innovative marketing team obsessed with results. The interview will assess both your strategic abilities and hands-on execution skills across channels.

Now let’s look at the top 14 interview questions:

1. Why do you want to work at Big Leap?

With this common opening question, interviewers want to gauge your genuine interest and motivations. Mention being attracted by Big Leap’s award-winning industry reputation, innovative marketing approach and impressive client roster. Discuss specific services and capabilities that align with your skills and interests, like their focus on data-driven SEO or leading social campaigns. Convey passion for their transparent, ownership-focused culture.

Most importantly, avoid generic answers – tailor your response to Big Leap’s unique strengths as a company. This shows you’ve done your research on what makes them stand out.

2. What social media marketing strategies have you executed?

Social media expertise is key for any Big Leap role, so expect questions testing your hands-on experience. Respond by discussing social campaigns you’ve managed end-to-end, covering strategy development, content creation, community growth and management, ad campaigns, and reporting. Share examples like influencer programs, viral contests, or video initiatives.

Discuss metrics you tracked and tools used, like Sprout Social or Google Analytics. The more details you can provide on tangible programs and their results, the better. This showcases your strategic social media skills beyond just theoretical knowledge.

3. How would you optimize a client’s SEM and SEO activities?

Many Big Leap clients depend on search engine visibility, so interviewers want to assess your practical SEM/SEO expertise. Discuss processes like conducting keyword research to identify high-volume, low-competition terms, optimizing page titles and meta descriptions for target phrases, and improving site speed and mobile responsiveness.

Explain technical optimization tactics like enhancing page authority through backlinks, reducing bounce rate, and leveraging schema markup. Outline how you would track keyword rankings and monitor success metrics like organic traffic growth, lower CPCs and higher conversion rates. The ideal response demonstrates both strategic and hands-on SEO abilities.

4. How would you manage a complex campaign across multiple teams and vendors?

Big Leap takes an integrated approach to campaigns, so hiring managers want to know you can effectively oversee multifaceted initiatives. Highlight project management skills like maintaining detailed schedules and status dashboards, holding regular cross-functional meetings, and keeping all teams aligned on goals and timelines using shared documentation.

Emphasize communication and relationship-building strategies for successfully coordinating with external vendors and agencies. Discuss your experience managing and troubleshooting issues across project components to deliver seamless end-to-end campaigns. This showcases your leadership abilities.

5. Tell us about a campaign that drove strong ROI. How did you measure success?

Driving measurable results is central to Big Leap’s approach. Use a specific campaign example to outline KPIs like cost per lead, conversion rate lift, or engagement growth that aligned to goals. Discuss how you leveraged tools like Google Analytics or Hootsuite to track and report on performance.

Share hard ROI numbers that quantify your campaign’s financial impact, like 20% increase in sales or 7x return on ad spend. Detail how you optimized based on insights from A/B testing or campaign analytics. The ideal answer proves you know how to maximize and measure marketing ROI.

6. How would you convince a prospective client to select Big Leap over another agency?

Client acquisition and retention is critical for any agency. Tailor your response to the prospect’s specific industry and needs by discussing Big Leap capabilities most relevant to them. For example, emphasize Big Leap’s strong ecommerce expertise for a retail prospect or their award-winning social media campaigns for a consumer brand.

Highlight examples of proven success driving ROI for similar clients. Focus on how Big Leap’s transparent, data-driven approach provides superior value compared to competitors. Outline what makes their culture and working style different. The goal is to persuasively communicate why Big Leap is uniquely positioned to drive results for that particular client.

7. Tell us about a time you successfully increased social media engagement for a brand. What tactics did you use?

Strong social media engagement is key for online brands. Outline a specific example where you grew followers and interactions through tactics like social listening, community management, relevant user-generated content campaigns, or partnerships with influencers aligned to the brand’s audience.

Discuss any paid strategies like promoted posts or tailored Facebook/Instagram ad campaigns. Share hard metrics illustrating your success increasing followers, shares, comments, mentions, or overall reach. Tailor your response to showcase experience with platforms and tactics most relevant to the role.

8. How would you handle an unhappy client who is disappointed with campaign results?

Client issues are inevitable, so interviewers want to assess your customer service skills and poise under pressure. Emphasize listening actively to understand the client’s concerns without getting defensive. Discuss re-evaluating the campaign data together to identify issues and opportunities.

Present solutions tailored to their goals, like refining targeting parameters for their Google Ads or adjusting their social media content strategy. Highlight the importance of clear communication, taking ownership of mistakes, and the value of constructive feedback for improvement. Convey that the priority is re-earning the client’s trust through action and results.

9. How do you stay on top of the latest trends and technologies in digital marketing?

Marketing moves fast, so Big Leap wants lifelong learners passionate about their craft. Discuss reading industry publications, blogs, and newsletters that analyse the latest digital marketing trends, tools, and best practices. Follow innovators and thought leaders across channels like search, social, and email marketing.

Give examples of recent trends or technologies you’ve proactively learned, like leveraging TikTok for video campaigns or using intent data to refine Google Ads. Convey an autodidactic mindset focused on actively expanding your skills rather than relying solely on company training.

10. Why should we hire you over other candidates?

This question tests your ability to showcase your top strengths and achievements. Pick 2-3 key skills or qualifications critical for the role and discuss how you excel in those areas. For example, highlight award-winning social media campaigns you’ve executed or quantifiable SEO results you’ve driven for brands.

Discuss key differentiators like your digital analytics expertise, marketing technology knowledge, or experience optimizing high-budget Google Ads accounts. Tailor your response to the specialties most valued by Big Leap. The goal is to confidently articulate your unique value proposition for the role.

11. Tell us about a time you successfully educated a client on a complex digital marketing topic.

Educating clients is an important aspect of client service. Use a specific example that demonstrates your ability to explain technical topics clearly to non-technical stakeholders. Discuss strategies like using relatable analogies, plain language, and visual aids tailored to different learning styles.

Highlight soft skills like patience and reading body language to gauge the client’s level of understanding. Share positive feedback received from the client or quantifiable improvements in campaign performance after your education efforts. This showcases both your technical mastery and client service finesse.

12. How do you motivate yourself and stay focused working remotely?

Many Big Leap team members work remotely. Share tactics that help you manage time effectively and combat isolation when working from home. Examples include creating daily checklists, taking regular breaks, establishing separate workspaces, getting dressed professionally, and leveraging collaboration tools like Slack or Trello to engage with team members.

Emphasize self-motivating traits like discipline, initiative, accountability, and focus. Avoid sounding overly reliant on manager check-ins. The ideal response demonstrates you can collaborate effectively and drive results even when working autonomously.

13. What are your salary expectations?

Do your market research beforehand using sites like Glassdoor so you can give