Getting hired at Serur Agencies can be a very competitive process. As a subsidiary of American Income Life Insurance Company, they receive a high volume of applicants for their sales and marketing positions. Standing out requires thorough preparation and insight into the types of questions you’re likely to encounter during the Serur Agencies interview process.
In this article, I’ll provide an overview of Serur Agencies, their hiring process, and the top 18 most common interview questions asked. I’ll share examples of strong responses along with tips and strategies to help you ace your Serur Agencies interview.
Overview of Serur Agencies
Serur Agencies focuses on selling supplemental insurance products including life insurance to middle and working-class Americans. They aim to provide affordable coverage to union members and employees of various companies.
Known for their community service initiatives, Serur Agencies partners with numerous charities and nonprofits The company culture emphasizes personal development, professional growth, and establishing meaningful connections with clients
Sales and marketing roles make up the bulk of positions at Serur Agencies. These are commission-based jobs focused on lead generation, appointment setting, and closing sales. It’s fast-paced and requires ambition, resilience, and excellent interpersonal skills.
Serur Agencies Hiring Process
The Serur Agencies interview process typically follows these key stages
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Initial Screening Call: A short preliminary phone screen to assess basic qualifications.
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Group Interview: Attending an online webinar or in-person group panel interview discussing the sales role and company overview.
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One-on-One Interview: Candidates who impress in the group interview are invited back for a more in-depth individual interview.
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Follow-up Interviews: For some roles, there may be multiple rounds of interviews including presentations, mock roleplaying exercises, and interviews with senior leadership.
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Background Check: Final candidates undergo extensive background checks as required for the insurance industry.
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Training: Hired candidates go through 2-3 weeks of intensive sales and product training to prepare for their roles. Much of this is field-based training.
Now let’s look at the top 18 most frequently asked interview questions at Serur Agencies and how to best approach them.
18 Common Serur Agencies Interview Questions
1. Why are you interested in working at Serur Agencies?
This is a common opening question to assess your motivation for joining the company. Emphasize your alignment with Serur’s mission of providing security and peace of mind through affordable insurance products. Share why their culture and advancement opportunities excite you. Convey a genuine passion for sales and eagerness to build relationships with clients.
Strong response: “I’m motivated to work at Serur Agencies because of your mission to serve middle and working-class families. Having experienced financial hardship myself, I resonate deeply with your goal of making life insurance more accessible. I’m excited by your culture of personal growth, community service, and establishing meaningful relationships with clients. Sales has been my passion since college because I love connecting with people, solving problems, and making a positive difference in their lives. I know I would thrive in Serur’s fast-paced, entrepreneurial environment and am eager to launch my career here.”
2. What do you know about Serur Agencies and our products?
This question tests your research skills and knowledge of the company. Demonstrate you’ve done your homework by highlighting facts about their history, values, leadership team, and insurance offerings. Mention any details that resonate with you or impressed you.
Strong response: “From my research, I know Serur has over 65 years of experience providing supplemental insurance to middle-income families. You offer highly customized and affordable life insurance, accidental death, disability, and other products to protect families from financial hardship. Your culture is built on integrity, compassion, and community service, which aligns perfectly with my values. I’m impressed by your CEO John Doe’s 35-year tenure and leadership. And I appreciate your dedicated training program for new hires to set them up for success.”
3. Why do you want to work in insurance sales?
This question probes your understanding of the core work. Convey your passion for sales. Share how your skills in relationship-building, communication, and persistence make you a great fit. Tie it back to your larger goals of helping families gain financial security.
Strong response: “I’m genuinely passionate about insurance sales because I love connecting with people, identifying their needs, and providing customized solutions. Helping families gain peace of mind by making insurance more affordable resonates with me. I’m an excellent communicator who thrives on building rapport and trust with clients. My resilience and work ethic fuels my persistence to follow up with leads and close deals. I’m driven and competitive, which will enable me to excel in a commission-based sales role. Most importantly, I find the human impact of this work incredibly rewarding.”
4. How do you handle rejection?
In sales, rejection is inevitable so interviewers want to assess your resilience. Share experiences where you faced rejection but persisted respectfully. Demonstrate you can separate your emotions from outcomes and maintain self-confidence. Position rejection as an opportunity for growth.
Strong response: “I handle rejection by first managing my emotions separately from the outcome. I give myself time to process the experience objectively. Then I evaluate if there are any lessons to help me improve my approach without taking it personally. For example, early in my career a prospect said they didn’t connect with my presentation style. I used that feedback to work on projecting more warmth in my demos without compromising professionalism. Rejection motivates me to analyze my performance and find ways to get better. My confidence comes from within, so individual rejections don’t derail me from pursuing my larger goals.”
5. How do you stay motivated when prospects say no?
This question tests your resilience and attitude in the face of rejection. Demonstrate you don’t internalize rejection. Share tactics you use to reframe your mindset and bounce back quickly. Convey unwavering commitment to persevering despite hurdles.
Strong response: “I don’t let individual rejections negatively impact my motivation, because I keep my focus on the big picture. My motivation comes from my larger purpose of helping secure people’s futures by making insurance accessible. To recharge after a ‘no,’ I incorporate positive habits like exercise, positive self-talk, and reading motivational quotes. I also remind myself that ‘no’ only means ‘not right now’ and that drives me to figure out how I can add more value. Losses are part of the game in sales, so I channel that energy into preparing better for the next opportunity.”
6. How do you prioritize your time and manage your workload?
This question gauges your organizational skills and ability to manage competing priorities effectively. Discuss systems and tools you utilize for prioritization. Give examples of times you’ve successfully balanced high workloads.
Strong response:
