The Top 72andsunny Interview Questions and How to Answer Them Like a Pro

Many people who want to work in advertising and marketing dream of getting a job at the famous creative agency 72andsunny. 72andsunny is known for pushing the limits of creativity while driving business success. They have worked with Samsung, Instagram, and other big names.

However, getting your foot in the door requires nailing the 72andsunny interview. People say that the interview process is both relaxed and tough, with questions that test creativity, strategic thinking, and cultural fit.

In this comprehensive guide, I will share the top 72andsunny interview questions that are commonly asked across different roles, along with tips on how to craft winning responses. Whether you’re interviewing for a creative, account management, or strategy role, these insights will help you put your best foot forward and land the job at this highly desirable agency.

Overview of 72andsunny’s Hiring Process

While each role and team at 72andsunny will have its own tailored hiring process some common themes emerge

• Multi-round interviews: Expect at least 2-3 rounds of interviews, involving both individual interviews as well as group panel interviews.

• Presentations For creative roles presenting a portfolio is standard. Strategy and account management candidates may be asked to present case study analysis.

• Culture and personality tests: Many job applicants say they were asked questions or given exercises to see how well they would fit in with the company’s fun, creative, and collaborative culture.

• Conversational style: The vibe is relaxed and conversational but you will still need to demonstrate strategic thinking and problem solving abilities.

• Lack of feedback: One common complaint is the lack of constructive feedback after interviews. Don’t take it personally, but do follow up.

With this overview in mind, let’s get into the top questions and answers for acing your 72andsunny interview:

Strategic Thinking Questions

72andsunny prides itself on blending boundary-pushing creativity with sharp strategic thinking that drives tangible business results. You’ll need to demonstrate this strategic ability.

Q: How would you develop a brand strategy that aligns with 72andsunny’s mission while standing out in a crowded marketplace?

A: I would start with extensive market research to identify whitespace opportunities and consumer insights that are on-brand and culturally relevant. This understanding would inform a differentiated brand platform and narrative focused on 72andsunny’s core ethos of diversity, inclusion and breaking convention.

The strategy itself would involve identifying and amplifying the brand’s unique value proposition in a way that leverages 72andsunny’s unconventional thinking. I would look at ways to embed the brand creatively across culture through partnerships, original IP and leveraging talent relationships.

Ultimately the goal is a strategy that uniquely ties back to 72andsunny’s mission yet feels fresh and additive to the consumer. I would measure success through metrics like engagement, sentiment, and sales lift to ensure the strategy is yielding business value.

Q: Walk me through how you would conduct market research and apply insights to branding strategy.

A: My approach to market research follows a few key steps:

• Identify target audiences and customer segments through data analysis and internal stakeholder discussions. Build out robust buyer personas.

• Employ a mix of qualitative and quantitative research tactics like focus groups, surveys, interviews and online listening to uncover customer needs, values and barriers to purchase.

• Identify overarching trends, patterns and insights, paying special attention to mismatches between consumer needs and brand performance.

• Translate the research into actionable strategies, whether that’s reinventing positioning, targeting new segments or introducing new products and services.

For example, research for an apparel client revealed female consumers were increasingly seeking body positive messaging and inclusive sizing. That insight inspired a repositioning more broadly focused on female empowerment and expanded sizing. The result was a double digit sales lift.

Q: How would you reshape a brand platform in response to a shifting competitive or cultural landscape?

A: The steps I would take are:

• Thoroughly analyze the market and category trends as well as consumers’ changing needs and values. Understand where white space opportunities may exist.

• Assess own brand’s performance against these trends, including gaps between brand perception and consumer needs. Identify strengths to leverage.

• Re-imagine the core brand idea or positioning with the new landscape in mind. Align with trends and consumer insights but stay authentic.

• Develop compelling creative briefs and concepts to bring the new positioning to life. Vet these thoroughly with research.

• Create a transition plan to rollout the new platform, minimizing confusion and with messaging about “why” baked in.

• Track performance through brand health studies and real business outcomes to optimize efforts and demonstrate success.

The key is having a finger on the pulse of what matters to consumers, while ensuring the brand’s purpose and personality align. It’s about evolution, not revolution.

Creative Thinking Questions

Creativity and innovation are part of 72andsunny’s DNA. You’ll want to demonstrate imaginative thinking.

Q: Describe a campaign you led that delivered strong creative rooted in strategy.

A: As lead creative for Brand X, we aimed to reframe perception of their product from being essential to joyful. Our strategic insight was to tap into nostalgia marketing.

The creative leveraged iconic product packaging from decades past in a modern context to trigger fond memories while positioning the brand as timeless. Imagery and copy lines prompted consumers to reminisce on cherished moments.

We implemented across digital and OOH channels. The campaign exceeded engagement goals by 52% and propelled growth for the first time in years. This example showcases how a creative idea can deliver powerfully when grounded in a smart insights-driven strategy.

Q: How would you foster innovation and creativity within a team?

A: There are a few key ways I motivate teams to push boundaries and think differently:

• Set expectations upfront that innovation is expected and valued, even if some ideas may fail. Have leadership model this.

• Promote individual expression by allowing freedoms like flexible work styles or locations. Different thinking happens in different environments.

• Host collaborative sessions for generating ideas without limits before aligning to strategy. Remove judgment.

• Encourage inspiration seeking from outside sources like exhibit, film and books. Make subscriptions on the company.

• Incentivize creative risk taking through contests, innovation days, and rewards. Make it competitive and fun.

• Prototype and test new ideas quickly without over-perfecting them. Allow experimentation.

• Analyze failures openly and non-punitively to capture learnings.

• Celebrate and share creative success stories widely.

The goal is cultivating a motivating culture and mindset where people feel energized to push past conventional solutions. Empowerment and inspiration unlock creativity.

Q: How would you convince a risk-adverse client to approve an edgy creative concept?

A: First, I would reframe the conversation from risk to opportunity. There are a few key ways to build the case:

• Come armed with robust data-driven rationale – research on target consumer attitudes and media consumption patterns that give the concept strong strategic grounding.

• Outline ways we can test and optimize the concept through A/B testing, surveys or in regional markets to derisk nationwide rollout. Start small.

• Quantify the brand lift and sales potential through predictive modeling or pilot testing. Numbers are convincing.

• Build your reputation as a trusted advisor who balances bold creativity with business fundamentals. Your client needs to believe you have their interests at heart.

• Convey passion and conviction around the power of the creative idea. Enthusiasm is contagious.

• Identify ways to modify the concept to address concerns without losing potency – provide an offramp.

At the end of the day, it comes down to a mix of strategic rationale, pragmatic optimization tactics and inspirational selling to sway clients to embrace brave creativity.

Leadership Questions

72andsunny prioritizes leaders who can manage talented teams, foster collaboration, and serve as strong client partners. Show off these abilities.

Q: How would you maintain an inspiring team culture in a high pressure agency environment?

A: Maintaining a positive and inspired team culture comes down to a few critical elements:

• Transparent communication from leadership on company performance, priorities and wins to keep motivation up amidst the pressures.

• Setting clear objectives and ensuring workloads/timelines are realistic. Don’t overpromise to clients. Manage expectations.

• Encouraging team bonding and fun outside of work hours to decompress. Things like happy hours, game nights, or office parties.

• Showcasing great work frequently and providing opportunities for teams and individuals to shine. Celebrate wins.

• Infusing creativity and diversity of thought into problem solving vs defaulting to process for process sake.

• Promoting causes or volunteering initiatives the team is passionate about to drive greater meaning.

• Respecting employees’ personal lives and schedules. Be flexible when possible with work from home days or variable hours.

• Keeping an open door to employees at all levels. Listen to their concerns and input.

At the end of the day, it