Business intelligence managers are responsible for using data analysis and business development skills to influence and execute decisions that impact the business as a whole. Here’s what to know about a business intelligence manager’s needed skills, salary and how to become one.
Business intelligence (BI) managers play a critical role in helping organizations make data-driven decisions. As a BI manager, you’ll oversee teams of analysts, developers, and other technical experts to gather data and transform it into actionable insights.
If you’re considering a career as a BI manager, here’s a look at what you can expect on a day-to-day basis.
Typical Duties and Responsibilities
The specific responsibilities of a BI manager vary by company and industry. However, there are several core duties you’ll likely perform:
-
Managing a team of BI analysts, developers, and data scientists. This involves recruiting, onboarding, training, mentoring, and evaluating team members. You’ll also ensure your team has the tools and resources needed to do their jobs effectively.
-
Defining BI strategy and objectives You’ll work closely with business leaders to identify their information needs. Then, develop strategies for collecting relevant data and turning it into insights that drive business decisions
-
Overseeing data collection and analysis. Your team will gather data from multiple sources, clean and integrate it, and perform analyses to uncover trends and patterns. As manager, you’ll ensure analyses align with business needs and maintain data integrity.
-
Communicating insights to stakeholders. An important aspect of the job is presenting findings to executives, department leaders, and other stakeholders in easy-to-understand dashboards, reports, and presentations
-
Managing BI programs and projects. You’ll develop project plans and timelines, assign tasks, and oversee the work to ensure BI initiatives are completed on time and within budget.
-
Selecting and implementing BI tools. You’ll research, evaluate, and select the technology solutions that best fit your organization’s needs, then oversee their implementation.
-
Establishing best practices and standards. To ensure high-quality processes and outputs, you’ll define BI policies, procedures, naming conventions, and standards for your team to follow.
-
Driving adoption of BI solutions. Getting stakeholders to use and trust the insights your team generates is key. You’ll need strategies to promote adoption throughout the organization.
Key Skills and Competencies
To be an effective BI manager, there are several important skills and abilities you need:
-
Leadership and people management: You must be able to build a collaborative team, motivate individuals, and resolve conflicts. Strong communication skills are essential.
-
Analytical skills: You should be adept at gathering and making sense of large, complex datasets, identifying trends and relationships in the data.
-
Business acumen: Understanding your company’s strategy, business model, and functions allows you to identify valuable insights that address real issues.
-
Problem-solving: You’ll frequently deal with technical problems, data quality issues, and conflicting stakeholder demands. Strong critical thinking skills are vital.
-
Technical knowledge: Familiarity with BI infrastructure, data warehousing, quantitative analysis, and visualization tools is important. Many managers have a background in data science or IT.
-
Project management: Juggling multiple initiatives while meeting budgets and deadlines is common. Excellent organizational skills help you prioritize and manage resources.
Typical Background and Qualifications
While specific requirements vary by employer, most BI manager positions call for:
-
Bachelor’s degree: Fields like information systems, computer science, statistics, or business are preferred. Some employers require a master’s degree.
-
Work experience: Many ask for 5+ years of experience in BI, data analysis, or a related field. Previous people management experience is strongly preferred.
-
Technical skills: Fluency in SQL, experience with BI tools like Tableau, and data modeling/warehousing knowledge are prized.
-
Industry knowledge: BI managers are expected to deeply understand their company’s business, competitors, and industry landscape.
-
Certifications: Earning BI certifications such as Certified Business Intelligence Professional (CBIP) can boost your resume.
Career Advancement Prospects
The BI manager role offers strong potential for advancement. With several more years of experience, you can become a BI director overseeing multiple teams and larger, more strategic initiatives. Some BI managers move into Chief Data Officer or CIO positions. You can also shift into related management roles in data science, analytics, or IT.
Expanding your skills will open up more possibilities. Consider learning new technologies like AI/machine learning, big data platforms, or advanced analytics methods. Pursuing an MBA can also position you for senior leadership roles.
Rewarding Aspects of the Job
There are many reasons the BI manager role can be immensely satisfying:
-
You enable data-driven decision making that gives organizations a competitive edge. Seeing your insights help drive business success is rewarding.
-
You get to work on diverse, interesting projects across departments. No two days are exactly alike.
-
You lead a team of intelligent, skilled professionals and foster their growth and careers.
-
You enjoy a good salary, opportunities for advancement, and the option to switch industries or companies.
-
The field is fast-paced and always evolving with new technologies, so you’ll never stop learning.
Challenges to Expect
Some common challenges faced by BI managers include:
-
Stakeholders make unrealistic demands about what insights are possible. You’ll need to diplomatically set reasonable expectations.
-
Technical problems frequently arise. From data quality issues to network outages, you must troubleshoot problems and coordinate solutions.
-
Coordinating data from different systems and sources is complex. Integrating disparate data and ensuring accuracy takes much effort.
-
Adoption of BI solutions is slow. Getting stakeholders to understand and consistently use outputs can be an uphill battle.
-
Rapidly evolving technologies. The learning curve is steep with new tools and platforms regularly emerging. Keeping current is demanding.
The BI manager role offers the opportunity to enable data-driven decision making, lead technical teams, and drive major business impact. However, juggling staff, projects, and stakeholder demands takes strong multitasking and leadership abilities. If you enjoy tackling complex analytical challenges, this fast-paced career can be extremely rewarding. With the right combination of technical skills, business knowledge, and management competencies, you can thrive as BI manager.
Business Intelligence Manager Hard Skills
- Data analysis.
- Data modeling and visualization.
- Market research.
- Financial analysis and budget planning.
- People management and leadership skills.
What Do Business Intelligence Managers Do?
Business intelligence managers are responsible for leading teams of BI analysts and developers who pull insights from large quantities of data and maintain all business intelligence tools used by an organization.
10+ Business Intelligence Interview Questions!
What skills does a business intelligence manager need?
BI Software Expertise: Proficiency in advanced analytics and data visualization tools allows Business Intelligence Managers to convert raw data into actionable insights. This skill is crucial for driving strategic decision-making across the organization and staying ahead in a data-driven market by foreseeing industry trends.
What does a business intelligence manager do?
Altogether, the team collects and analyzes information to help business leaders make better, data-driven decisions. To lead teams to get these results, business intelligence managers must pair a deep understanding of business intelligence (BI) and data analysis with well-honed skills in management and communication .
How do I become a business intelligence manager?
1. Obtain a degree. Most employers require that applicants to business intelligence manager roles possess at least a bachelor’s degree. The numbers don’t lie. According to Zippia, a whopping 70.8 percent of business intelligence managers hold a bachelor’s degree, while 23 percent have a master’s.
What factors affect a business intelligence manager’s salary?
Factors affecting a Business Intelligence Manager’s salary include industry experience, expertise in BI tools (e.g., Tableau, Power BI), proficiency in data analysis and reporting, understanding of market trends, leadership skills, and the ability to translate business needs into technical solutions.