You’re likely feeling a mix of excitement and anxiety as you’re preparing for your upcoming interviews.
The hardest part is that you can’t be sure what a hiring manager will ask you. Focus on your skills and experiences and compare them to the job posting instead of trying to remember a bunch of different options. Think about how you can reframe your stories as experiences that make you the best person for the job. Then, use the following sample interview questions to help streamline your preparation.
Preparing for an interview at Touch of Modern? The innovative e-commerce company has a unique interview process aimed at assessing if candidates demonstrate the core values and competencies needed to thrive in Touch of Modern’s fast-paced work environment.
In this comprehensive guide we’ll overview key information about Touch of Modern provide tips on how to stand out during the hiring process, and equip you with sample responses to the company’s most frequently asked interview questions.
Touch of Modern Company Overview
Founded in 2012, Touch of Modern is a members-only online shopping destination offering curated products in categories like tech, fashion, home & decor, and more. The company has experienced tremendous growth, raising over $60 million in funding
Headquartered in San Francisco with over 150 employees, Touch of Modern cultivates a dynamic startup culture focused on creativity, innovation and collaboration. The interview process aims to assess candidates’ alignment with these cultural pillars.
How to Stand Out in Your Touch of Modern Interview
Here are some top tips for making a stellar impression during your Touch of Modern interview:
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Highlight examples of creativity and innovation – Share past experiences or ideas that demonstrate your ability to think outside the box and approach problems in new ways.
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Ask thoughtful questions – Asking smart, well-researched questions shows your passion for the company. Inquire about new product launches, company values, or growth strategies.
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Convey a collaborative spirit – Emphasize your strong teamwork skills and enjoy mentoring junior staff. Collaboration is key at Touch of Modern.
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Discuss e-commerce insights – Demonstrate your knowledge of e-commerce trends, successful online merchandising tactics, and analytics-driven optimization.
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Share technology insights – Given Touch of Modern’s tech focus, discuss innovations in artificial intelligence, virtual reality, 3D printing, etc. and their e-commerce applications.
Common Touch of Modern Interview Questions and Sample Answers
Let’s now look at some of the most frequently asked Touch of Modern interview questions along with high-scoring sample responses:
Question: What attracts you to Touch of Modern? Why are you interested in this role?
Sample Answer: I’ve been very impressed by Touch of Modern’s stellar growth and reputation as a leading e-commerce disruptor. The company’s commitment to innovation perfectly aligns with my personal passions. The opportunity to leverage my digital marketing experience to help shape acquisition and engagement strategies for Touch of Modern’s tech-savvy customer base is extremely appealing to me. I thrive in fast-paced environments where creative problem-solving is valued, so I believe I would be a great cultural fit here.
Question: How would you go about improving the user experience on our website?
Sample Answer: There are a few key ways I would approach optimizing Touch of Modern’s user experience. First, I would conduct in-depth analytics research to identify pain points in the customer journey. I would look closely at bounce rates, conversion funnel metrics, and behavioral user data to pinpoint areas of friction. Next, I would solicit direct customer feedback via surveys and user testing. Getting qualitative insights straight from users is invaluable. Finally, I would A/B test and iterate on enhancements like personalized recommendations, simpler navigation menus, prominent calls-to-action, and intuitive mobile experiences. The combination of research, user input and ongoing testing enables experience optimizations rooted in data and customer needs.
Question: Tell me about a time you successfully led a creative campaign or initiative.
Sample Answer: As a digital marketing manager at XYZ Company, I led the ideation and execution of our “Homegating” Super Bowl campaign. Knowing user engagement spiked during the Super Bowl, I proposed creating a humorous, football-themed promotion for our outdoor grilling products. I worked cross-functionally to create a landing page with viral video content, themed email campaigns, and social contests that aligned with trending Super Bowl hashtags. My team executed flawlessly, and the campaign exceeded all engagement metrics. Page sessions were up 216% and social contest entries increased by 530%. This campaign demonstrated that creative marketing initiatives can generate significant viral momentum when insight, teamwork, and innovative thinking align.
Question: Describe your approach to mentoring and developing junior team members.
Sample Answer: Supporting the growth of junior staff has always been gratifying for me. My approach centers on patience, active listening and leading by example. I start by creating an open, judgement-free environment where team members feel comfortable asking questions and sharing challenges. By practicing empathetic, attentive listening, I gain insights into their specific obstacles and learning styles. Then I provide guidance through constructive feedback that builds confidence and autonomy. I involve mentees directly in projects, while providing the right amount of oversight and support. My goal is to inspire them through my own work ethic and problem-solving approach. I find balancing patience, availability, accountability and empathy enables me to mentor junior staff effectively.
Question: Tell me about a time you had a conflict with a colleague. How was it resolved?
Sample Answer: Early in my career, I had a persistent disagreement with a fellow marketing associate about the direction of a social media campaign. While I tried to approach the conflict diplomatically, our strong opinions led to rising tensions. I realized this conflict was negatively impacting the team’s morale and hindering our ability to present a unified proposal. So I asked for a private discussion focused on finding common ground. We talked through each perspective and ultimately compromised on a blended proposal incorporating both our ideas. This experience taught me conflict is often born of misunderstanding, so maintaining open communication and identifying shared goals is key. I’m proud we resolved the situation collaboratively and salvaged our working relationship in the process.
Question: How do you prioritize tasks when everything seems like a high priority?
Sample Answer: In fast-paced environments, effective prioritization is critical for productivity. When everything seems urgent, I pause and evaluate tasks based on criteria like deadline proximity, dependency on other tasks, expected effort required, and overall business impact. I separate key projects into smaller action steps, then tackle items with impending deadlines or reliant workflows first. If I encounter an unexpected high-priority task, I pivot and reassess my schedule to accommodate it. I also frequently communicate across teams to ensure we’re aligned on priorities and dependencies. Proactive planning, continuous reassessment, and cross-functional coordination enable me to focus my efforts on the activities that have maximum impact for the business.
Preparing responses to these common questions will get you ready for a successful Touch of Modern interview. Lean into your creative problem-solving skills, passion for innovation, and collaborative mindset. With some practice answering likely questions, you’ll be poised to impress your interviewer and stand out from the competition. Best of luck with your upcoming Touch of Modern interview!
1 Describe a time when you had to make a decision without time to research.
When you’re interviewing, hiring managers often want to understand your ability to think on your feet. When you’re in charge, you need to make the best choice you can with the information you have at the time. Depending on the situation, you could talk about how you would make a different choice now that you know more.
Example Answer:
A customer’s travel plans meant that a problem with the cleanliness of their room had to be fixed quickly when I was in charge of a hospitality team. The housekeeping manager had to be available to get more information, so I had to decide what the best thing to do was. After brief consideration, I offered them a refund, which wasn’t policy. We found out after they left that they were put in a room that hadn’t been cleaned because of a computer glitch. As such, it was the right course of action. No matter what, it’s always best to use the information you have to provide the best customer service possible.
It doesn’t matter how bad the work environment is; if you only think about the bad things, it will make you look bad. Talk about how you’re looking for new challenges or a better fit for your skills instead, but don’t be mean to your coworkers or the company you work for. Even if there’s drama or you have a horrible leader, you’ll want to reframe your answers positively.
Example Answer:
This is the point in my career where I want to take on new tasks and improve my skills. My current job has taught me a lot, but I’m interested in this one because it gives me a chance to use my skills in a different way. I’m eager to expand my knowledge and grow professionally, which is why I’m excited about this opportunity.
2 How have you managed to stay productive while working from home?
When your team isn’t in the same location, it can be challenging to stay productive. From distractions to technical difficulties, plenty of things can get in the way of your workflow. Share specific examples of how you protect your focus despite distractions.
Example Answer:
I found out the hard way that it’s not easy to work from home if you don’t have a plan or the right tools to keep you motivated. Working remotely requires a certain level of self-discipline, and I initially struggled to avoid distractions. Recognizing that I wasn’t thriving, I put new workflows in place to keep myself on track. I practice good time management skills, set realistic daily goals, and use task lists to prioritize my work. I’ve also set up a regular check-in with my boss, which helps me stay in touch and know about any changes to my priorities.
Interviewers want to know if you’ve done a lot of research on the company and the job. They also want to know if they can afford you. If you don’t value yourself and your work, that might signal a lack of confidence in your performance. It’s tricky since duties can vary between roles and geography. You can give a salary range based on research if you still need to find out all the details, or you can say that you’d like more information before negotiating a specific salary and benefits package.
Example Answer:
After researching the industry and taking my experience and education into account, I’m targeting a salary between $50,000-$60,000. But I’d like to know more about the job’s specific duties and benefits before we talk about how much the role pays.
