10 Types of Marketing Models

Marketing – What are Marketing Models?

What is a marketing model?

A marketing model is a tool used by advertisers and companies to assess the health and revenue potential of their enterprise. Reviewing the general tactics and guidelines used to promote a business and its goods is what marketing models do. The goal of marketing models is to assist marketers in defining their marketing strategy, selecting the market segment they will target, projecting future sales, and predicting the effects of various actions on consumers.

Types of marketing models

Top-down and bottom-up marketing models are the two main categories. Top-down models are focused on audience demographics and expectations. To forecast how various audience groups and segments will behave when making purchases, they segment the market. Revenue depends on the sales of a single product or base unit, rather than using specified groups to forecast demand. Many variations and models exist within these two categories. The following list of 10 well-liked marketing models can be used to forecast customer behavior, business growth, and revenue projections:

SWOT and TOWS analysis

Strengths, Weaknesses, Opportunities, and Threats (SWOT) and Threats While both analyses employ the same fundamental concepts, TOWS places more emphasis on the external environment than SWOT does on the internal environment. With the aid of these models, you can see potential strategic moves, change how your strengths and weaknesses interact, avoid threats, and take full advantage of opportunities.

List your strengths and weaknesses on the y-axis of your matrix, and opportunities and threats on the x-axis. Four quadrants should emerge as a result: opportunities and strengths, threats and weaknesses, opportunities and weaknesses, and threats and opportunities. These categories can be used to develop defenses against problems and show potential paths to success.

7Ps marketing mix

Product, Price, Place, Promotion, People, Process, and Physical Evidence are the 7Ps of a marketing mix. A well-known marketing model called the “marketing mix” aids in organizing the phases of a business strategy from its conception to its evaluation. You can examine every aspect of your business using the 7Ps breakdown to find ways to meet your objectives and improve your strategy. Heres a breakdown of what each P represents:

You can evaluate every aspect of your business using the 7Ps breakdown to find ways to more effectively optimize your strategy, retain employees, satisfy customers, and grow your business.

STP marketing model

STP stands for segmentation, targeting and positioning. It’s a well-liked model that emphasizes how a business interacts with customers while taking a top-down approach. STP employs a four-step procedure to send pertinent, customized messages to selected audiences. As businesses shift to distributing tailored content to their target audiences via social media, top-down models like the STP marketing model have grown more appealing over time.

Marketers first determine crucial traits for each group within the market through market segmentation. Organizing your market into segments based on age (e.g. g. Gen Z, millennials, baby boomers, etc. ). The next step is targeting. Choose the group or groups that will be most receptive to your product, and then develop a thorough positioning strategy to market your product or service to that group.

Porters five forces

Competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry are Porter’s five forces. This model is distinctive because it measures profitability by concentrating more on external factors and competition and less on the product or audience. Using this analysis can be a quick but effective way to determine how competitive your industry is. Here is a breakdown of the five forces:


The AIDA marketing model focuses almost entirely on the customer. The acronym stands for awareness, interest, desire and action. These are the four phases a customer experiences when buying a service or product. Retention, a stage that some models include, addresses a customer’s decision to make subsequent purchases and foster brand loyalty.

This model is distinctive in that it recognizes the impact social media has on buyer-seller relationships and takes that into account when developing selling strategies. Nowadays, social media users can comment and share on a company’s post, so it’s not just sellers who can spread the word about their goods. And as a result, other users can publish content and establish communities online that have an impact on user behavior.

Ansoff matrix

The Ansoff matrix, also known as the product or market expansion grid, is a 2×2 grid that lists four tactics you can use to expand your business and assess potential risks. Ansoff grids have markets on the y-axis. New markets are represented by the axis’ lower end, while established markets are represented by the axis’ upper end. Products and services are on the x-axis. On one side are examples of current goods and services, while on the other are examples of new ones.

An existing product is depicted entering an existing market in the lower left quadrant. The lower right shows a new product and existing market. A new product in an existing market is displayed in the upper left, and new products and new markets are displayed in the upper right. As you move horizontally or vertically into a new quadrant in this matrix, risk rises.

Market penetration, located in the lower left quadrant, is the safest of the four possibilities. When you increase sales of your current product into your current market, this is known as market penetration. Product development, which takes place in the lower right quadrant and involves introducing a new product to an existing market, is the next safest. A little more risk exists when a product is introduced into a new market through market development. The Ansoff matrix shows that diversification is the riskiest choice in the upper right quadrant. Introducing an unproven product into a brand-new, possibly unfamiliar market is what diversification entails.

Growth-share matrix

To assist businesses in choosing which of their various ventures to prioritize, the growth-share matrix has four quadrants. In this marketing model, the x-axis depicts high and low market shares, while the y-axis displays low to high growth. The following symbols are used in the matrix to represent each of the four quadrants:


A flexible planning tool for creating marketing strategies is the SOSTAC model. SOSTAC stands for situation, objectives, strategy, tactics, action and control. It can be an effective tool for reviewing your procedure and identifying weak points.

Identifying the current conditions, defining your goals, developing your strategy, outlining how you plan to implement your strategy, working your plan, and reviewing these steps to ensure your goals are being met each represent significant steps in the development process. Finding any potential gaps in your marketing strategy can be facilitated by using the following outline.

McKinsey 7-S model

The McKinsey 7-S model lists seven crucial factors that must coexist harmoniously in order for a business to succeed. The McKinsey 7-S model is most often represented as a watershed diagram with seven circles. There are seven circles: shared values, staff, staffing, systems, and style. Each of the circles is connected by the shared values circle in the center, demonstrating the significance of each component in ensuring the success and adaptability of an organization. When using this model, take into account the potential effects that your marketing efforts in each category may have on the others.

Product life cylcle

The product life cycle model can assist you in creating new products, improving on existing products, and determining when to stop selling a product. Your marketing efforts can be guided by these four stages as your product develops:


What are marketing models?

A marketing model is a tool used by advertisers and companies to assess the health and revenue potential of their enterprise. Reviewing the general tactics and guidelines used to promote a business and its goods is what marketing models do.

What are the three marketing models?

There are three ways to compete–product, service, and price. That’s it!

3 Simple Marketing Strategies That Will Give You an Edge
  • Product strategy. …
  • Service strategy. …
  • Pricing strategy.

What are the 4 types of marketing?

The four Ps of the marketing mix are product, price, promotion, and place. These are the main elements involved in making a product or service available to the general public.

How do you create a marketing model?

How to develop an effective marketing strategy
  1. Start with a goal. The objectives of your marketing strategy should coincide with your overall business goals.
  2. Do your marketing analysis. …
  3. Know your customers. …
  4. Know your product and resources. …
  5. Further define your objectives. …
  6. Outline techniques. …
  7. Set a budget. …
  8. Create a marketing plan.

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