13 Types of Marketing Keywords: Definitions and Examples

You can find advice about blogging for search engine optimization (SEO), making powerful landing pages, using persuasive ry, and more as you search the internet for online marketing pointers. But when all is said and done, keywords are the one crucial component of digital marketing that can make or break these tactics and strategies.

Keywords 101 | Sales & Marketing Insights

Why use marketing keywords?

Businesses use marketing keywords to climb the search results rankings ladder. More traffic to your website can result in higher brand awareness and more sales when the content of your website matches popular searches related to your industry.

When choosing marketing keywords, it’s crucial to consider the phrases people use to search for goods and services like yours. This can assist you in connecting with a niche market that is more likely to make a purchase. Using marketing keywords, you can modify your content to draw in new readers and encourage them to become customers. To increase traffic to your website, you can strategically place keywords in the following places:

What are marketing keywords?

The words and phrases people use when searching the internet are known as marketing keywords. Based on algorithms designed to make the results more relevant to users, search engines present results. Search engines take into account the validity of the website and how frequently it updates its content in addition to the keywords on the page.

13 types of marketing keywords

The various categories of marketing keywords are listed below, along with some examples for each:

Market segment keywords

Market segment keywords specify the sector or category of product a user is looking for. These search terms could be for a broad category or a more targeted product or service. For example, a person might search for “dog food. This is a broad keyword that can lead to a variety of pet-related search engine results.

Customer-defining keywords

Customer-defining keywords are words or phrases that focus the search term on a particular group of potential customers. For instance, a user might search “support group for men. This instructs the search engine to limit its results from all support groups to only those for men.

Product keywords

Product keywords identify the particular brand and type of product that a user is seeking. For example, a product keyword might be “2019 Ford Focus. This indicates that the user is looking for a particular make and model of vehicle.

Branded keywords

Branded keywords are more generic than product keywords even though they also include a brand name. For instance, a user may search for “2019 Ford sedans. This broadens the search results to incorporate various automobile brands made by the same manufacturer.

Non-branded keywords

Non-branded keywords do not contain a specific brand name. For example, a non-branded keyword is “2019 sedans. Several different automakers are included in the search results for this phrase.

It may sound less personal if you frequently use branded, descriptive keywords in your copy. To make the copy on your website readable and relatable, it’s important to use both branded and non-branded keywords. For instance, the following example uses the branded keyword “Mountain Fresh detergent” and the non-branded keyword “natural detergent”:

Example: Mountain Freshs detergent undergoes a patented five-step filtration process before being made from the purest mountain springs. This natural detergent leaves clothes clean and chemical-free.

Competitor keywords

Competitive keywords are those that include the names of your rivals’ brands. For example, consider the Mountain Fresh detergent company. A competitor keyword might be “Clean Day detergent. Companies can look up competitor keywords to find out what people are looking for in a specific industry. The Mountain Fresh detergent company might discover that people are looking for “Clean Day detergent money-back guarantee” online, which could inform them that their competitors’ guarantee drives traffic to their website. The management of Mountain Fresh can use this data to organize marketing initiatives and product development.

Geo-targeted keywords

Geo-targeted keywords focus the search results by including a particular location. For instance, you may search for “music festivals in Colorado. Based on your geographic identifier, this may offer a list of results that is more specific.

Similar to this, businesses may concentrate on these keywords for their online advertisements. An event planner for a music festival in Denver, for instance, might instruct their search engine advertisement to appear on pages with results for the keywords “music festivals in Colorado,” “festivals near the Rocky Mountains,” and “Denver live music.” “.

Short-tail keywords

Short-tail keywords are general search terms with three words or less, also known as head keywords, broad keywords, and generic keywords. These general keywords can produce a large number of results from various businesses. Short-tail keywords can increase your traffic, but they are less likely to result in conversions than mid-tail or long-tail keywords, and they are difficult to rank for in search results because so many businesses may use them.

Some examples of short-tail keywords include:

Mid-tail keywords

Mid-tail keywords offer greater specificity and are marginally longer than short-tail keywords. They may be three to four words long, such as:

Short-tail keywords may generate more traffic, but mid-tail keywords can reach a more niche market.

Long-tail keywords

Because they are the most specific, long-tail keywords are less competitive in search results. These keywords can bring you users who are more interested in your products and more likely to make a purchase, even though you might not get as many visitors as a result.

Examples of long-tailed keywords include:

Primary keywords

Primary keywords describe the main subject of a webpage. They determine the page content to attract visitors to your site more effectively. Think about incorporating these keywords into the headings and natural copy on your website. Research the terms people use to find your website and the related terms that are popular in your industry or niche as you choose your primary keywords. Due to their strong brand recognition and competitive advantages, some businesses may concentrate on short-tailed keywords. Other businesses may focus on long-tail keywords to find a more niche market.

Primary keywords may include:

Related keywords

Words or phrases that are similar to your primary keywords but with a few minor additions or variations are known as related keywords, also known as LSI (latent semantic) keywords. Consider these related keywords for the primary keywords mentioned above:

Buyer keywords

Buyer keywords are the words and phrases site visitors use to request information about a product or service or to place an order. Different keyword types can show the customer’s position in the purchase cycle. Buyer keywords include the following types of keywords:

Please note that Indeed is not affiliated with any of the businesses mentioned in this article.


What are marketing keywords?

The words and phrases people use when searching the internet are known as marketing keywords. Based on algorithms designed to make the results more relevant to users, search engines present results. Search engines take into account a website’s validity and how frequently it updates its content in addition to the keywords on the page.

What are the keywords of digital marketing?

Popular Keyword – Online Marketing Keywords
  • marketing.
  • seo.
  • target ad.
  • digital marketing.
  • affiliate marketing.
  • social media marketing.
  • marketing strategy.
  • email marketing.

How do you find keywords for marketing?

How to do keyword research
  1. Step 1: Study your niche. …
  2. Step 2: Define your goals. …
  3. Step 3: Make a list of relevant topics. …
  4. Step 4: Create a list of seed keywords. …
  5. Step 5: Use good keyword research tools. …
  6. Step 6: Study the search intent. …
  7. Step 7: Identify long tail keywords. …
  8. Step 8: Find out about your competitors.

What are the 4 types of keywords?

We can group all keywords into four main categories of intent when conducting research to determine a user’s motivations for conducting a search: commercial, transactional, informational, and navigational. We’ll define these types and provide a brief description of each type.

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