The world of electronics has evolved! To reflect our expanded offerings in computers and cellular services, Doe Radio and Television Service is now Doe Electronic Technologies. We believe our founder, John Doe, would be proud.
To celebrate, visit us anytime next month for a special 20% discount on CDs, computer equipment, or cell phones. We value your continued business!
Exciting news! The merger of Springfield Mortgage and Doe Mortgage creates a powerhouse in the mortgage industry. Doe Mortgage, effective January, will be one of the nations largest private mortgage lenders, while maintaining a focus on personalized service.
We offer some of the most competitive rates in the industry, as featured in the January paper. Our location remains unchanged. Im here to assist you and your network with all your financial needs. Dont hesitate to call or visit â you can expect the same exceptional service youve come to trust from Doe Mortgage.
Were expanding! Following a recent software acquisition, were thrilled to announce our new name: Doe Software Design, effective February 29th, 2019. We wanted to keep you informed directly. Expect the same commitment to quality and service youve valued for years, with exciting new product additions on the horizon!
Shifting gears! To better reflect our focus on high-performance automotive applications, Doe Motors is revving up as Doe Auto Performance. Get ready for a powerful new driving experience!
A company name change can be an exciting time, signaling a new chapter and direction for your business. However, it also requires carefully planning your announcement to ensure a smooth transition for employees, customers, and partners. Follow these five steps to craft an effective name change announcement that maintains stakeholder confidence
1. Use a Positive Tone
Regardless of the reason behind the rebranding, it’s important to frame the name change in a positive light Avoid discussing any negatives about the old name or past struggles leading to this point Instead, focus on the future potential of the new name to propel the company forward.
Phrase the change as an opportunity to grow, evolve, and better serve your audience under a new identity. Highlight positive emotions like excitement, optimism, and passion about this next chapter. This upbeat tone will get stakeholders enthused about the future with your new brand.
2. Clearly Explain the Change
Don’t leave people guessing about the specifics of this transition. The introduction should state the old company name, new name, and the exact date the change becomes effective.
For example: “Effective June 1st, 2023, [Old Company Name] will officially be known as [New Company Name].”
Follow this with a short statement summarizing why the name is changing and what the new name seeks to achieve. However, avoid excessive detail about internal issues or problems with the old brand. The goal is clear communication, not oversharing.
3. Address Any Product/Service Changes
If your offerings, features, or capabilities will change along with the name, acknowledge this upfront. Reassure customers and clients that while the name is new, they can still expect the same excellent service.
If you are expanding into new markets or discontinuing certain products, be open about how this impacts customers. They will appreciate transparency about what to expect moving forward.
4. Speak Directly to Stakeholders
Address important groups like customers, partners, vendors and employees directly in the letter. Reiterate your ongoing commitment to providing value to each of these audiences under the new company name.
For example, “To our customers, we look forward to continuing to provide the high-caliber service you’ve come to expect from us, now with an exciting new name.” This personal touch helps cement engagement.
5. Present Next Steps and Key Contacts
Close the announcement by providing clear guidance on any action items for each group. Give updated email addresses, websites, social media pages, etc. that reflect the new brand. Share when and how the company will phase in branding changes in communications, signage, materials, etc.
Provide contact information for key team members who can address questions and concerns. This smooths the transition by giving stakeholders clear next steps.
Additional Tips for Writing a Polished Name Change Announcement:
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Use company letterhead for all printed announcements to add formality and legitimacy.
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Announce on multiple platforms like email, social media, website banners, and print/mailed letters to ensure maximum reach.
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Update digital assets promptly like your website, email signatures, social media pages and bios. This reinforces the change.
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Refresh branding consistently across all assets including signage, collateral, uniforms, packaging, etc. for a cohesive look.
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Notify key contacts personally with a phone call or one-on-one meeting in addition to formal announcements.
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Develop a media kit with brand guidelines, logo, letterhead, bios, and other assets for partners. This makes co-branding seamless.
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Provide ample time for the transition and phase-in of the new name across touchpoints so changes feel gradual.
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Offer reassurance throughout the announcement that product/service quality remains unchanged despite the new name.
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Communicate enthusiasm for the future and this new chapter to get staff and stakeholders motivated.
With strategic planning and inclusive, positive messaging, your company name change announcement can kick off an exciting new era for your organization. Use these steps and tips as your guide for a smooth brand transition!
Write Your announcement in Minutes: Easy Step-by-Step Guide with Sample Sentences and Phrases
- To avoid confusion with another company with a similar name, we have decided to change our name to Doe Construction. We have enjoyed our work with you and look forward to future cooperation.
- Before you hear the news in another way, we want to let you know that, effective June 1, we will have a new name, “Doe Hunting and Fishing,” to better reflect our focus on meeting the needs of the outdoors enthusiast. We plan to have a special 25% off sale on that day.
- We have changed our name! After July 1, we will be known as “Doe International.” We will be offering the same domestic services as before, plus helping you with your international travel needs. We are committed to being your full-service travel agency.
- With the help of associates like you, our company has grown to the point where our name no longer reflects the full line of products we market. Effective May 1, we will be known as”Doe Computers and Office Supplies..”
- Before you read about it in the newspaper, we want you to know how delighted we are that John Doe is joining our consulting staff. After July 1, we will be known as Johnson and Doe Associates. Although the company name is not significantly different, Mr. Does participation will strengthen our commitment to providing you with the best real estate services available.
How to Write this Announcement Letter: Expert Tips and Guidelines
Emphasize the change and generate excitement with a compelling title. Clearly explain the reason behind the name change and highlight any benefits for the recipient. Maintain a positive and energetic tone throughout the announcement.
In addition to the general announcement that you will make, this letter provides a personal touch for special friends and clients. It is an opportunity to build good relationships and promote your business.
- In a personal tone explain that you are changing the name. If appropriate, give the reason why.
Name Change Announcement
FAQ
How do I announce the name change of a company?
How to write a letter informing a change of company name?
How do I write a notification for change of name?
