Being able to build something from the ground up is an incredible skill: a skill you can monetize into your own construction company. But, how do you start a construction business? And is it even a good idea?
The truth is, people are always going to need places to live, buildings to work in, schools to go to, and repairs to be done on all of these spaces. The other truth is that 63.6% of construction businesses close within their first 5 years of operation. That doesn’t have to be you, though.
Starting a construction business needs strategic planning, industry knowledge, and meticulous execution. It doesn’t matter if you want to build residential homes, commercial projects, or specialize in renovations, starting a construction company is going to have a unique set of challenges and rewards. We can help.
In this article, we explain what a construction company is, how it differs from other businesses, the benefits of owning a construction business, and nine steps you can take to get started.
Starting a construction company can be an extremely rewarding endeavour. However, it also requires a lot of planning, hard work and perseverance to be successful.
In this comprehensive guide, we will walk you through everything you need to know to start your own construction business, step-by-step.
Step 1: Do Your Research
Before diving headfirst into starting your construction company, it’s important to do thorough market research. This will help you understand the industry, your competitors and whether there is demand for your services.
Here are some key things to research
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Industry trends and statistics: Look at industry reports to see growth projections, common business models, average revenues and costs. This data can help you make more informed business decisions.
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Competitor analysis: Research existing construction companies in your area. Analyze their services, prices, reputation and marketing strategies. This can help you find gaps in the market.
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Market demand: Try to gauge if there is adequate demand for another construction company in your area. Talk to potential customers and analyze population and income demographics.
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Licensing requirements: Research what licenses, permits and insurance you’ll need. Requirements vary by state and local municipality.
Thorough research is time consuming but well worth it. It can prevent costly mistakes down the road.
Step 2: Craft a Business Plan
After researching the feasibility of your business, it’s time to create a solid business plan. This is crucial for defining your strategy and goals.
Your business plan should include:
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Executive summary: A high-level overview of your company and plan.
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Company description: Details about your experience, services offered, company structure and competitive advantage.
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Market analysis: Research and projections for your target market and competitors.
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Operations plan: How you will deliver your services and handle day-to-day operations.
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Financial plan: Estimated start-up costs, operating expenses, sales projections and funding needs.
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SWOT analysis: Evaluation of your company’s strengths, weaknesses, opportunities and threats.
Having a well-defined business plan will help you secure funding, hire employees and strategically grow the business. It’s worth the upfront effort.
Step 3: Choose a Business Structure
You have a few options when choosing a business structure:
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Sole proprietorship: Simplest option for small businesses. You are personally responsible for all debts and liabilities.
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Partnership: Two or more owners share control of the company. There are general partnerships and limited partnerships.
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Limited Liability Company (LLC): More liability protection than a sole proprietorship. Allows tax flexibility.
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S-corp or C-corp: Separate legal entity from owners. Most liability protection but double taxation.
Consider liability, taxes, paperwork and ease of formation when choosing. An LLC is a popular choice for small construction companies.
Step 4: Register Your Business
Once you select a business structure, it’s time to make it official. The registration process includes:
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Choosing a business name: Make sure your desired name isn’t already being used.
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Filing formation documents: File paperwork with the state (eg. Articles of Incorporation for a corporation).
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Obtain licensing: Apply for all necessary business licenses, permits and tax registrations.
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Get an EIN: Obtain an Employer Identification Number from the IRS if you will have employees.
Registering with the proper agencies makes your business legally compliant to operate in your state.
Step 5: Obtain Insurance
Construction companies require several insurance policies:
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General liability insurance: Covers property damage and bodily injuries. Required by most project owners and contractors.
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Workers’ compensation: Provides benefits for job-related employee injuries. Required in most states.
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Builder’s risk insurance: Protects projects under construction. Covers materials and equipment.
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Business auto insurance: Covers vehicles used for business.
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Umbrella insurance: Provides additional liability coverage beyond other policies.
Insurance costs will vary based on your location, niche and years in business. Shop around for the best rates.
Step 6: Get Financing
Construction is a capital intensive industry. Consider these financing options:
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Business loans: Banks and the SBA offer small business loans with competitive rates.
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Business lines of credit: Revolving credit accounts allow you to draw funds as needed.
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Investors: You can sell ownership shares in exchange for capital investments.
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Equipment financing: Specialty lenders offer loans specifically for equipment.
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Customer deposits: Require deposits upfront and use those funds to start projects.
Your business plan will be key in helping you qualify for financing. Seek expert accounting and legal help.
Step 7: Obtain Equipment
There are two main options for obtaining construction equipment:
Buying: The upfront cost is high but you build long-term equity. Shop for used equipment to save money initially.
Renting: Requires little to no upfront investment. Equipment costs scale with your project needs. Offers more flexibility.
Consider both buying and renting different types of equipment based on your specialization and project pipeline.
Step 8: Hire Your Team
As your company grows, you will need to build out your team. Some key hires include:
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Project managers: Oversee projects from start to finish.
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Superintendents: Manage daily operations and tradespeople on job sites.
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Skilled tradespeople: Carpenters, electricians, plumbers, etc.
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Laborers: Assist tradespeople with preparatory and finishing work.
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Office staff: Handle administrative tasks like payroll, accounting and bidding.
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Sales staff: Build relationships with potential clients and sell your services.
Balance hiring full-time employees vs independent contractors based on your business model and growth stage.
Step 9: Market Your Business
Consistent marketing will be crucial for driving a steady pipeline of business. Some effective strategies include:
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Website: A professional website detailing your services and past projects.
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Social media: Post project photos and company updates to build your brand.
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Networking events: Attend industry association meetings and chambers of commerce.
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Referrals: Ask satisfied customers to recommend you to others. Offer referral bonuses.
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Online ads: Targeted digital ads through Google, Facebook and industry sites.
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Direct mail: Send postcards and brochures to homeowners or businesses.
Track the ROI of your marketing efforts and adjust your strategy accordingly. Referrals and word-of-mouth tend to be most effective long-term.
Step 10: Secure Projects
With your team and marketing in place, it’s time to start bidding and securing work. Consider these tips:
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Reviewconstruction bid invitationlists for public and commercial projects.
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Build relationships with general contractors and architects who can subcontract work to you.
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Offer design-build services to provide customers with a seamless experience.
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Follow up on bids promptly and submit complete, competitive proposals.
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Provide potential customers references from satisfied clients.
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Start with smaller jobs while building up your reputation and portfolio.
Deliver every project professionally, safely and profitably. This will lead to more and larger projects over time.
Final Tips
Starting a successful construction company takes diligent planning, large upfront investment and the ability to adapt as challenges arise. Here are a few final recommendations:
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Seek ongoing mentorship from experienced construction professionals.
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Maintain an emergency financial buffer in case projects run over budget.
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Invest in technology and tools to improve efficiency as you scale.
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Hire legal and accounting assistance to keep you compliant.
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Make safety your top priority on every job site.
With proper preparation and execution, you can turn your dream of owning a construction business into a profitable and rewarding reality.
Step 3: Register your company
At this stage, you may need some legal help. Consider consulting legal and financial advisors to make sure you comply with local and state regulations. They can also offer guidance to register your construction company with the appropriate authorities, and obtaining the necessary licenses and permits required to operate legally.
None of these steps are really skippable, but this one in particular is incredibly important. You don’t want your hard-earned business shut down because you didn’t know you had to dot a certain ‘i’ or cross a certain ‘t’.
How to Start a Construction Business in 8 steps
If you want to learn how to start a construction business, you’re going to need to start at the beginning. It can be easy to get excited and buy all of the latest tools and equipment or start trying to find your first client, but you need a solid plan in place to make this last for the long haul—which is your ultimate goal.
HOW TO START A CONSTRUCTION COMPANY
Do construction startups need a business plan?
All construction startups need a business plan to guide you through the process of starting your company, helping raise investment funds, getting approved for loans and more. Here are the steps you’ll need to take to write up your construction company’s business plan: The executive summary is the introduction to your business plan.
How do I start a construction business?
The construction industry’s requirements make starting a business a unique procedure. Your state, county, or town may have specific laws in place, which means you should make sure you’re fully aware of everything you need to do to get going. But here are a few overarching considerations to start with as a baseline.
Should you start a construction company early?
Construction companies take time to plan and build, so by starting earlier, you can set yourself up for success later. We’ve compiled everything you need to know about getting your company off the ground, from writing a solid business plan to what types of insurance you need and beyond.
Should you start your own construction business?
Owning your own construction business can be very rewarding, but it also takes a lot of work. Not only do you need to think about how you are going to pay the start-up costs, but you need to come up with procedures for marketing yourself and completing your projects.