Isn’t it a bummer when you realize that you cannot add a web link directly to the caption of an Instagram post? You must have wondered how easy would it be if you knew how to post a link on Instagram.
Unfortunately, Instagram hasn’t rolled out the feature to add links in captions of a post. We might not be able to change Instagram’s will, but we can surely help you with different methods to add links on Instagram.
Sharable links can help you in different aspects such as selling your product, increasing traffic on your website, etc. We have bought you alternative methods that you can use if you want to share a link.
So embark on this journey and know how to add a link to a story, bio, profile, etc. We have also attempted to understand why it is important to add a link to Instagram and what are its benefits.
Want to drive traffic from Instagram to your website or online store? Adding clickable links to your Instagram posts makes it easy for users to visit other websites directly from the app.
But Instagram doesn’t allow putting plain hyperlinks in captions or comments, You need to use specific workarounds to add working links to posts and profiles,
In this comprehensive guide, I’ll explain five quick and easy methods for posting links on Instagram, including:
- Adding links in your bio
- Using Linkin.bio or Linktree
- Embedding clickable links with Linkstickers
- Linking via Facebook or Twitter
- Using a swipe up link in Stories
By the end of this article, you’ll understand the most effective options for driving traffic and sales using Instagram links.
Why Add Links to Your Instagram Posts?
Here are some of the key reasons you may want to include links on Instagram:
- Drive traffic to your website or blog
- Direct users to an online store or sales page
- Share affiliate links and make commissions
- Promote special offers, deals and contests
- Link to other social media profiles
- Share interesting articles or content
- Engage followers and grow your audience
Without the ability to hyperlink directly from posts, it’s important to leverage the options below. Integrating links builds connections with your followers, promotes your brand, and expands your presence across platforms.
Method 1: Add Website Link in Bio
The simplest option for adding a clickable link is putting it in your Instagram bio.
Your bio appears at the top of your profile and is visible to all visitors. Here’s how to add your website URL:
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Go to your profile and tap Edit Profile.
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In the Website field add your full website address starting with http:// or https://
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Tap Done to save your changes.
The link will now be clickable for anyone viewing your bio. This is best suited for promoting your main website or portfolio.
However, the bio only allows one link, so you’ll need other solutions for sharing multiple links or affiliate offers.
Method 2: Create Clickable Links with Linkin.bio
Linkin.bio and Linktree allow displaying multiple links in your bio. They work by creating a custom landing page with all your links.
Here is how to use them to add clickable links:
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Sign up for Linkin.bio or Linktree and connect your Instagram account.
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Customize your link page by adding titles, descriptions and images for each link.
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In your Instagram bio, add the URL for your Linkin/Linktree page.
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When users click your bio link, they’ll be directed to the page with all your clickable links.
These tools make your bio act as a menu linking users wherever you want. You can organize links into categories, shuffle the order, and track clicks.
Method 3: Embed Links with Linkstickers
Another good option for Instagram linking is Linkstickers. This free tool lets you embed clickable links directly within images.
To add a Linksticker:
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Go to Linkstickers.com and sign up with your Instagram login.
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Click New Linksticker and upload the image you want to use.
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On the image, tap where you want the link to attach.
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Enter the link URL and customize the link icon.
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Post the image with Linksticker to Instagram as normal.
The link will be clickable for your followers viewing the post. Linkstickers provide an easy way to directly integrate links with your visual content.
Method 4: Link Via Facebook or Twitter
If your Instagram account is linked to Facebook or Twitter, you can post a link there and share it to Instagram:
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Create a new post on Facebook/Twitter and include your link along with a caption.
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Post it and copy the post URL from your Timeline/Profile.
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Go to Instagram and create a new Post.
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Paste the copied post URL into the caption.
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The link will be clickable for your Instagram followers.
This method lets you leverage the link capabilities of Facebook and Twitter to work around Instagram’s restrictions. Just ensure your accounts are connected first.
Method 5: Add a Swipe Up Link to Stories
Instagram Stories allow attaching a “Swipe Up” link to slideshows. This makes them clickable for viewers.
To add a Swipe Up link:
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Create your Instagram Story as normal.
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Tap the Link icon to attach your URL.
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Post the story as usual. Viewers can now swipe up to visit the link.
However, Swipe Up is only available for verified accounts and business profiles with over 10,000 followers.
For smaller accounts, try linking in your bio or comments instead.
Best Practices for Linking on Instagram
When posting links to Instagram, keep these top tips in mind:
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Clearly explain what the link contains in your caption. Don’t use generic “Link in Bio” or “See Link” captions.
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Use Linkin.bio or Linktree to organize multiple affiliate links, deals etc.
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Try embedding clickable links directly into images with Linkstickers.
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Keep your main website or online store linked in your bio for easy access.
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Use Instagram Stories with Swipe Up for time-sensitive links like contests.
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Shorten lengthy URLs with Bitly to improve clickability.
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Always test your links before publishing to ensure they work properly.
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Monitor link clicks and engagement with each method to see what performs best.
Common Linking Questions
Here are answers to some frequently asked questions about posting links on Instagram:
Can you add hyperlinks in Instagram captions?
No, plain hyperlinked text isn’t allowed in captions or comments. You need to use workarounds like linking in your bio or Linkstickers.
What about adding hashtags to links?
Hashtags don’t make text clickable. The only way to create working links is using the methods outlined above.
Can I use shortened URLs?
Yes, tools like Bitly or TinyURL can create shorter versions of lengthy links to use on Instagram.
Why aren’t my Instagram links clickable?
Ensure any links you include on profiles or posts start with http:// or https:// Proper formatting is needed for the links to function.
What are the best third-party tools for Instagram linking?
Top recommendations are Linkin.bio, Linktree and Linkstickers. All are free and easy to set up.
The Power of Instagram Linking
Adding clickable links provides immense opportunities for more engagement, traffic, and sales through Instagram.
Use the strategies in this guide to start driving followers to your content, offers and products from Instagram posts.
Integrating links allows showcasing your brand, raising awareness, connecting with audiences and ultimately growing your online presence.
Pay for Sponsored Posts
Another option for businesses with Instagram business profiles is to invest in sponsored posts. These posts can include a linked call-to-action at the bottom, directing users to the desired URL. Sponsored posts are promoted to a targeted audience, even those who don’t follow your account, increasing visibility and potential engagement.
As Instagram continues to evolve its features, brands must adapt their strategies to maximize engagement and drive conversions. Experiment with these methods to determine which approach best aligns with your goals and audience preferences.
How to Post a Link on Instagram Story?
One of the latest updates on Instagram now allows all users to add links to their stories. This feature, known as the Link Sticker, offers a convenient way to direct your audience to external websites. Here’s how to post a clickable link on Instagram story:
- Tap on your profile photo to create a new story.
- Capture a photo or upload one from your phone gallery.
- Tap on the top Sticker icon.
- Browse for the Link Sticker in the sticker menu.
- Select the Link Sticker and add your desired link.
- Customize the sticker’s appearance and placement.
- Once done, your link will appear as a clickable sticker on your story, allowing viewers to easily navigate to the linked URL.
Instagram introduced three new types of Story stickers designed to support small businesses in transitioning their operations online. These stickers include “Order Food,” “Gift Card,” and “Donate,” which enable users to take specific actions directly from the story. Businesses and creators can utilize these stickers to facilitate transactions and engage with their audience effectively.
For those willing to invest in advertising, Instagram offers the option to run Story ads. Through the Ads Manager, businesses can create targeted ad campaigns designed to reach their desired audience. By selecting the appropriate ad objective and crafting engaging content, brands can effectively drive traffic and conversions through Instagram Stories.
Whether you’re a business looking to promote products or an individual seeking to share valuable content. This leverages Instagram’s features to post links on your Story can significantly enhance your online presence and drive customer engagement. Experiment with these methods to discover what works best for your goals and audience.
How To Add Clickable Link in Instagram Post (UPDATE 2024)
How do I add a link to an Instagram post?
Tap Links, then tap Add external link and fill out the URL and optional title field. Any link placed here will be hyperlinked. This means that people can tap the link and go straight to the website. When you make an Instagram post, you can use the post’s caption to tell people to visit your profile for the relevant link.
How to post a website URL on Instagram?
With its main purpose being to display photos, Instagram doesn’t offer any direct methods for posting website URLs in the photos and comments you post. However, you can still put links in Instagram by inserting a clickable link in your profile or linking to other users’ Instagram accounts by tagging them in photos or photo captions. Tap the icon.
How do I add a link to my Instagram bio?
By doing so, you can provide more relevant info about your post and lead your followers to your main website, product landing pages, and other platforms. Here’s how you can add a link to your Instagram bio: Paste the link in the URL field, write a title, and tap ‘Done’. Note: Instagram will allow you to add only five such links in your bio section.
How do I add a link to my Instagram story?
To add a link to your Instagram Story, follow these steps: Create an Instagram Story. Tap the sticker icon at the top. Select the Link sticker. Add the URL . Tap Done . Reposition the sticker on your Instagram Story. Tap it to change the design. You can easily change the color and display text on the link sticker.
