Brochures can be found everywhere, from the doctor’s office to conferences and even in the archives of your local library.
Brochures are popular because they present information in a visually appealing format and this is the reason why companies love using them in marketing campaigns and as tools to showcase products and services.
Creating a brochure in Microsoft Word is pretty straightforward, which is what I’ll show you how to do in this blog (alternatively, you can also use our Free Brochure Maker or brochure templates).
Brochures are a critical marketing tool for businesses organizations events, and more. A well-designed brochure can grab attention and persuade readers to learn more or take action. Thankfully, you don’t need fancy graphic design skills to make beautiful, professional brochures. Microsoft Word has all the features you need to create customized brochures right on your PC.
In this guide, I’ll walk through the step-by-step process to make attractive brochure templates from scratch in Word. I’ll also share design tips and tricks to make your brochure content pop.
Why Use Word for Brochure Design?
Here are some of the benefits of using Word to create striking brochures:
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Accessibility – Word is widely available making it easy for anyone to use
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Cost – As part of Microsoft Office, Word avoids the expense of specialized design software.
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Ease of use – Word’s familiar interface and tools make brochure creation simple.
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Customization – Word gives you total creative control to personalize brochure designs.
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Integration – Seamlessly pull text, images, and data from other Word docs and programs.
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Sharing – Word enables collaboration and allows exporting brochures into sharable file formats.
With Word’s user-friendly and versatile features, DIY brochure design is within anyone’s reach.
Step 1: Select an Eye-Catching Template
Kick off your brochure design by picking a professionally designed template:
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In Word, go to the File tab and select New.
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Search for “brochure” and browse through template options.
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Choose a template style and color scheme that aligns with your brand.
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Download the template to open and customize.
With the right template, you’ll have stylish fonts, graphics, and layouts ready to go. Now the fun begins!
Step 2: Craft Compelling Brochure Content
The most critical part of an effective brochure is quality content. Follow these tips when writing:
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Highlight benefits – Focus on how your product/service solves problems or improves lives.
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Use concise text – Avoid lengthy paragraphs. Use bullet points, short sentences, and callouts.
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Add visuals – Images, icons, charts, etc. help convey information visually.
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Share key details – Such as pricing, location, dates, deadlines, guarantees, etc.
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Create a call-to-action – End with a clear CTA like “Enroll today” or “Schedule a tour”.
With strategic content, your brochure will educate and persuade readers.
Step 3: Organize Content Using Text Boxes
Text boxes allow you to neatly structure brochure content:
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On the Insert tab, click Text Box and draw a box on the template.
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Type or paste text into the box. Resize or move it as needed.
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Use additional text boxes for different sections and elements.
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Align, group, and arrange text boxes cleanly.
Text boxes provide flexibility to lay out content how you like across the brochure panels.
Step 4: Enhance with Images, Shapes, and Icons
Don’t forget to incorporate visual enhancements:
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Insert images – Photos, graphics, and illustrations grab attention while conveying information.
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Add shapes – Use lines, arrows, and geometric shapes as dividers or accents.
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Include icons – Icons quickly communicate concepts and make text scannable.
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Diagrams/charts – Visualize data or processes using SmartArt graphics and charts.
Seamlessly integrating images and shapes elevates your brochure’s look and effectiveness.
Step 5: Refine the Look Using Page Layout Tools
Use Word’s page layout capabilities to perfect brochure formatting:
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Columns – Design multiple content columns for magazine-style layouts.
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Margins – Increase margins to allow for binding and printing bleed room.
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Borders – Visually separate panels and sections with lines and borders.
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Color schemes – Use colors that align with your branding.
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Master pages – Apply repetitive elements like headers on all pages.
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Backgrounds – Add subtle background colors or watermarks.
These professional touches will take your brochure designs up a notch.
Step 6: Review and Export your Brochure
Before sending your brochure out into the world:
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Proofread thoroughly – Double check spelling, grammar, and accuracy.
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Show colleagues – Get others’ feedback to improve the content and design.
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Export a PDF – Save as a PDF to preserve formatting when digitally sharing.
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Print test copies – Verify the brochure prints correctly on physical paper.
With Word’s user-friendly brochure templates and handy page layout tools, you can create professional-quality brochures tailored exactly the way you like. Try some eye-catching designs that showcase your brand’s style. Then fill them with compelling content structured for scannability, visual interest, and maximum persuasiveness. Follow these steps for beautiful brochures ready to connect with customers and boost your brand!
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Select a brochure template and edit
In Word, you can use pre-made templates to save time, but you can also create a brochure from scratch (more on that in a bit).
To find brochure templates, click File > New and type “Brochures” in the search bar.
Word offers brochure templates for different purposes, such as informational pamphlets, announcements, and product catalogs, so choose one that best suits your needs.
Once you select a template, you can edit it with your s or content and move items around by dragging and dropping.
Once finished, click on File > Save As to save your brochure.
Pick your color scheme
Once you have the basic brochure structure, pick a color scheme that aligns with your brand identity and improves visual appeal.
To do this, click the Design tab and then the Page Color option to choose a background color.
How to make a brochure in Word [Quick Tutorial]
How do I create a brochure in Microsoft Word?
Click “Page Layout,” “Margins” and “Narrow” (making margins of 0.5 inches on the top, bottom, left and right). Click “Insert” and “Page Break.” Click the “Office” button, “Save As,” “Word Template,” “Microsoft Documents” (in the left column titled Organize) and “Templates.” Type the brochure template file name (for example, “3 Column Brochure”).
What is the best way to create a brochure?
However, if your aim is to advertise your products and services or an upcoming event, then the best way to do it is to use both Electronic and Printed Brochures. Here is our collection of 31 Free Brochure Templates (MS Word and PDF),
How do I change the image in a brochure?
Use your logo, product photo, or an abstract design. Right-click the image, select Change Picture, and insert your own. You can choose from a file, online sources, or icons. If you’re unable to select an image in one of the brochure templates, then you cannot replace it. Some templates include objects other than images, such as shapes.
