Awesome contact 1, meet awesome contact 2. OK, introducing two people via email takes a little more skill than that—youll want to know how to write an introduction email thats good enough to lay the groundwork for a successful connection.
Use The Muse to find a job at a company with a culture you love. Select the career path that aligns with you:
Making a professional introduction between two people is a great way to grow your network. You’ll be seen as someone who doesn’t simply send and accept connection requests, but takes the time to add value for those you’re connected with and build meaningful relationships.
The best part: You don’t have to be the next Amanda Gorman to do a good job writing an email—just pick up some tricks and tips to nail the format and perfect your etiquette for this type of communication.
Read on for our guide on how to introduce two people over email, including a template to fill with your information.
Ready to expand your connections? Find the perfect opportunity by looking for more open jobs on The Muse »
In the business world, a warm introduction can open doors and create valuable connections. When done right, introducing two people over email allows you to add value to your network relationships. At the same time, it enables new opportunities through forging direct links between your connections.
However introductions also come with risks. A poorly executed email intro can jeopardize your reputation or place your contacts in an awkward position. That’s why it’s important to follow proper etiquette and best practices when bringing people together via email.
In this comprehensive guide we’ll cover everything you need to know to make professional warm introductions over email
- When and why to make email introductions
- Email etiquette rules to follow
- Step-by-step process for writing intro emails
- Examples of different types of introduction emails
- How to automate writing introductions faster
Let’s get started!
When Should You Introduce People Over Email?
First, it helps to understand appropriate situations for email introductions. You generally want to connect people who would mutually benefit from knowing each other. Some examples include:
- A startup founder and an investor in their space
- A job candidate and a hiring manager at a company
- Two people in overlapping industries who can share expertise
- A salesperson and prospect client in their target market
Think strategically about why and how each person would gain value from the connection. Avoid random introductions that serve little purpose, as they can come across as thoughtless.
When making introductions, following proper etiquette helps ensure things go smoothly:
-
Get permission first – Always ask both parties if they are open to connecting before emailing an introduction. This is crucial.
-
Provide context – Explain who you are introducing and why they should connect in a warm, genuine way.
-
Keep it short – Respect people’s time with a concise email.
-
Follow up later – Check in with each person separately to see how the introduction went.
-
Don’t force conversation – Let the new connections take the lead after introducing them.
-
Personalize – Tailor the tone and content to your relationship with each recipient.
Sticking to these rules helps introductions happen naturally and effectively.
Step-by-Step Guide to Writing Email Intros
Here is a step-by-step process for properly introducing two people over email:
1. Draft The Email Subject Line
- Start with “Introduction” or “Intro” to indicate the intent
- Include first names of those being introduced
- Optionally add company names for context
Example: Introduction: John (ABC Corp) <> Jane (XYZ Inc)
2. Open With a Warm Greeting
Address the primary recipient you know best or the less senior person if introducing yourself.
Example: Hi Jane! Hope you’re having a great start to the week.
3. Introduce Person A
Cover name, relationship, current role, and a nice detail.
Example: I’d like to introduce you to John Lee. John and I worked together for 3 years at Company X. He recently joined ABC Corp as VP of Sales.
4. Introduce Person B
Use same format to introduce the other person.
Example: John, meet Jane Smith, CEO of XYZ Inc. Jane and I first connected at a industry conference last year.
5. Explain Why You Are Connecting Them
Provide context on why you think they should connect.
Example: Jane’s company is doing some really innovative work in the AI space that I think could help advance ABC’s machine learning capabilities.
6. Set Expectations For Next Steps
Tell them to connect directly and remove yourself from the thread.
Example: I hope you two can find some time to connect further. I’ll leave it to you both to take the conversation from here!
7. Wrap Up With A Pleasant Closing
Sign off in a warm yet professional way.
Example: Have a great rest of your week!
To make introductions more clear, here are a few examples of warm intro emails for different scenarios:
Subject: Intro - Jane (ABC Capital) <> Kyle (StartupX) Hi Jane,Hope you're doing well! I wanted to introduce you to Kyle Thomas. Kyle was the first engineer at my previous company Y-Combinator before starting his own startup, StartupX. They're growing crazy fast and just hit 1 million users last month.Kyle, meet Jane Lee, Principal at ABC Capital. Jane has invested in multiple unicorns and her insights on growth and scaling have been invaluable for my startups. Kyle is looking to raise a Series A round soon. I thought you both would really hit it off, and that StartupX could be a great addition to ABC's portfolio. Would love to see you two connect!Let me know if you need any help coordinating schedules. Otherwise, I'll leave it to you both to take the conversation forward. Have a great week ahead!Best,[Your name]This warmly introduces an investor to a startup founder seeking funding in a personalized, natural way.
Subject: Introduction - John (Engineer) <> Jane (Acme Co)Hi Jane, I wanted to introduce you to John Chen. John and I attended MIT together where he was one of the top programmers in our batch. John, meet Jane Smith, recruitment manager at Acme Co. I've known Jane for 5 years now and she's helped me hire some of my best team members.As discussed, John is interested in learning more about engineering roles at Acme. His background in cloud infrastructure and passion for quality would make him a great fit.I'm sure you'll have lots to discuss! Let me know if you need any help coordinating scheduling. Otherwise I'll leave you both to connect further.Cheers,[Your name] This provides an easy, natural way to introduce a job candidate to a hiring manager.
Business Partners
Subject: Introducing Alex (SolarX) <> Samantha (EnergyBuy)Hi Alex and Samantha,I wanted to connect you both since you are doing important work in the renewable energy sector. Alex is founder of SolarX, which makes affordable solar panels and renewable energy products for homeowners. Samantha runs EnergyBuy, an online marketplace for purchasing solar and other sustainable energy solutions. I think there is a great opportunity here for partnership, as EnergyBuy's platform could be a great sales channel for SolarX to reach wider audiences with their products.I'll let you both take the discussion ahead to explore any potential synergies. Have a great rest of your week!Best, [Your name]This highlights the mutual benefit and opportunity in connecting two business owners in the same industry.
If you make a lot of introductions, crafting personalized emails for each one can become tedious. Fortunately, there are tools that can automate writing warm intro emails for you:
-
Flowrite – Browser extension that generates intros in Gmail from quick prompts
-
Shortmail – Converts short bullet points into full email content
-
Mailshake for Gmail – Finds email addresses and automates outreach
-
GMass – Sends individualized emails to multiple recipients
The key is entering your specific details and prompts, and letting the technology handle composing the full-length emails for professional introductions. This saves time while still maintaining a personalized touch.
Making thoughtful email introductions is a win-win for everyone involved. You strengthen your relationships and credibility while enabling new opportunities for your network contacts.
Following proper etiquette and best practices ensures your introductions are well received. Personalizing the messaging based on each recipient also makes a difference.
Tools that automate writing warm intros help streamline the process at scale. But take care not to over-automate. The most powerful connections happen through genuine, human interactions.
With this guide, you now have everything you need to successfully connect people over email and watch the value multiply within your network!
Include next steps
If either contact expressed how they’d like to connect with the other person (for example, over the phone or with an in-person coffee meeting) you can add that to your email. If not, you should keep it vague by saying you’ve introduced them so they can “connect directly” or something similar.
End your email with a statement that you’re leaving your contacts to get better acquainted, and then once you’ve sent the email, there’s no need for you to continue to respond to that thread. (And in most cases they’ll take you off future emails.)
How to write an email introduction in 6 steps
After youve prepared and got the necessary permissions, its time to start writing your professional email introduction. While the format is pretty standard, there are some formalities along the way.
Heres a step-by-step guide on how to introduce two people via email:
How to introduce people by mail… the RIGHT way!
How to introduce two people over email?
The most common way to introduce two people over email is for the person doing the introduction to email both parties directly with proper and professional correspondence. Here are seven steps to follow to introduce two people over email effectively: 1. Create an informative subject line
How do you introduce a person via email?
When you’re introducing two people via email, make sure to include “Introduction” or “Introducing” in your subject line for clarity. Next up, your email’s opening salutation. This isn’t just an “Hello,” it’s your first step towards creating a friendly connection. A simple “Hi, [Name],” works wonders and creates a welcoming tone.
How to write a good email introduction?
Think about it as a soft intro, one that requires a little bit of finesse. Start with a brief, relevant subject line and keep the email introduction concise and to the point. It’s not only about how to introduce two people via email, but also why they should care about the connection.
How do I ask someone if I can introduce them?
1. An email template for asking someone if you can intro them The first thing you should do is to ask for permission before sending an introductory email. Ideally, you should run this by both people (a.k.a. double opt-in intro).
