discovery inc interview questions

Ace Your Discovery Inc Interview: The Top 10 Questions and Answers You Need to Know

With popular television networks like Discovery Channel, Animal Planet, and TLC in its family, Discovery Inc is one of the most recognizable names in media and entertainment. Landing a job here is a dream for many applicants However, Discovery’s interview process is quite rigorous featuring some very thoughtful and analytical questions

In this article, I’ll share the 10 most common Discovery Inc interview questions along with sample answers to help you craft winning responses. With preparation, research, and practice, you can stand out from the competition and land your dream role at this media giant. Let’s get started!

1. Why do you want to work for Discovery Inc?

Focus on your passion for Discovery’s brands and mission of making fact-based, informative programming available globally Mention how their focus aligns with your personal interests and values You could say

“I’ve admired Discovery’s brands like Discovery Channel and Animal Planet since childhood for their captivating content that sparks curiosity. I’m drawn to Discovery’s mission of educating and entertaining audiences worldwide through factual entertainment. If selected, I’ll bring immense passion to support this vision.”

1. How would you explain the success and popularity of Discovery’s channels and content?

Highlight Discovery’s research-driven approach to create engaging content based on audience interests, Also mention

• Focus on facts makes content more authentic and trustworthy.

• Covering a wide variety of topics like science, nature, history appeals to diverse audiences.

• Production quality and storytelling techniques make shows compelling.

1. What steps would you take to understand Discovery’s brand identity and audiences?

• Study the history, vision and evolution of popular channels like Discovery, TLC, Animal Planet etc.

• Analyze shows and segments, identifying recurring themes, personalities, storytelling approaches.

• Research audience demographics and viewing patterns through surveys, interviews, focus groups.

• Track social media conversations and online engagement metrics around shows.

1. How would you identify topics and formats for new shows that would appeal to Discovery’s target audiences?

• Conduct market research into audience interests, knowledge gaps and engagement trends.

• Brainstorm creative formats beyond standard documentary style – competitive reality shows, investigative journalism etc.

• Tap social listening and online forums to identify “buzzworthy” topics.

• Survey panels and hold focus groups to gauge interest levels for proposed ideas.

• Analyze past shows – why were some successful and others not?

1. What strategies would you propose for Discovery to expand their digital presence and better engage younger viewers?

• Produce more snackable short-form content optimized for mobile and social viewing.

• Launch YouTube channels focused on Gen Z interests like gaming, lifestyle.

• Develop interactive tools like polls, quizzes and augmented reality to surround shows.

• Promote shows via influencers and paid partnerships tailored to digital platforms.

• Test new digital-first show concepts viewable on streaming and mobile.

1. How would you leverage data to make smarter content investments and programming decisions at Discovery?

• Analyze viewership metrics by platform, segment and persona to guide budget allocation across shows and channels.

• Mine search trends, social listening data and online survey tools to identify high-potential topics and talent.

• A/B test pilot episodes with focus groups to predict appeal and optimize formatting before full production.

• Track real-time engagement analytics as shows air to double down on top performers.

1. Tell us about a time you successfully influenced someone to consider a topic or viewpoint they didn’t originally agree with. What tactics did you use?

• Listen first to understand their perspective. Then find common ground you can both relate to.

• Present facts from diverse credible sources to build your case logically.

• Use an empathetic tone; don’t force opinions on them.

• Ask thoughtful questions to reveal flaws in their viewpoint over time.

• Offer to research the issue further together to find optimal solutions.

1. Describe a time you had to manage conflict between two colleagues or team members. How did you handle it?

• Listen to each person’s concerns and frustrations without judgment.

• Identify underlying causes of conflict that you can address.

• Find common interests to unite them around shared goals.

• Facilitate open and constructive communication to build empathy.

• Provide guidance but don’t dictate solutions. Allow them to collaborate.

• Follow-up respectfully to resolve residual tensions.

1. Tell us about a time you successfully educated an audience about a complex or dry topic in an engaging, entertaining way. What techniques did you use?

• Leverage pop culture references, analogies and humor to make it relatable.

• Use visuals like videos, gifs and graphics to make concepts tangible.

• Invite audience participation through polls, quizzes and Q&A sessions.

• Utilize storytelling elements to bring the topic to life.

• Boil down complexities into digestible, bite-sized explanations.

1. Why do you want to work in television media, specifically at a company like Discovery?

Again, tap into your passion for Discovery’s mission and the power of visual storytelling. For example:

“I believe television has immense power to inform, engage and inspire audiences. Discovery’s fact-based, insightful programming truly embodies this potential. I’m drawn to work here specifically because television provides such a visceral, immersive way to transport viewers into new worlds. I’ll bring deep dedication to creating meaningful content that matters.”

With preparation around these common questions, you’ll be equipped to have a winning interview at Discovery. Do your research, practice your responses, and express authentic enthusiasm for their brands. You’ll soon be on your way to producing inspiring content that informs and entertains audiences. Break a leg!