8 Types of Digital Advertising: Definitions and Benefits

CEO y cofundador de Cyberclick. has more than 20 years of experience in the online world. He is an engineer who studied entrepreneurship at the Massachusetts Institute of Technology. According to Global Entrepreneurship Week 2012 and IESE, he was named as one of the 20 most influential entrepreneurs in Spain under the age of 40 in 2012. Author of “Diary of a Millennial” and “La empresa más feliz del mundo” ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has been active online for more than 20 years. He is an engineer who has graduated from the MIT (Massachusetts Institute of Technology) Entrepreneurship program. According to Global Entrepreneurship Week 2012 and IESE, he was recognized as one of Spain’s top 20 under-40 entrepreneurs in 2012. Author of “Diary of a Millennial” and “The Happiest Company in the World”

What are the Types of Display Advertising | THE DEFINITIVE GUIDE

Benefits of digital advertising

There are several benefits for using digital advertising including:


Digital marketing is an affordable strategy for advertising a business. Before increasing their investment in digital advertising to see faster results, businesses can test various marketing messages to determine what resonates with their audience and optimize their campaigns for maximum results.


Digital advertising allows you to precisely track the success of your campaigns. For instance, you can gauge whether website traffic is increasing or assess how your social media ads’ cost per click (CPC) varies over time.


It is simpler to target the right customers with your products and services thanks to digital marketing. For instance, social media platforms let you define an audience based on various characteristics like gender, age, interests, hobbies, or occupations.


You can easily modify your campaigns with digital marketing to optimize them for the best possible results. For instance, if you notice that your audience isn’t responding well to an advertisement, you can quickly and easily change the images and messaging until you get the desired results.

What is digital advertising?

Digital advertising is a type of advertising that involves disseminating digital advertisements and other marketing materials via online channels such as search engines, websites, social media, email, and mobile apps. Any form of communication a business uses online to promote its name, goods, and services through digital channels is referred to as digital advertising. Creating a digital presence where the company’s ideal target audience is online is the ultimate goal of digital advertising.

Eight types of digital advertising

When advertising online, businesses can choose from a variety of options. You might want to think about the following eight types of digital advertising:

Paid search advertising

Paid search is a form of online marketing that enables businesses to place advertisements on search engine results pages (SERPs). When internet users enter pertinent search terms, your paid search advertisement shows up at the top of the search results. The advertisement itself typically includes a headline, a succinct description, and a link to a pertinent page on the company website.

Display advertising

Digital display advertising uses banner ads with images, text, video, audio, or other media in specific locations on social media platforms or websites. These banner advertisements encourage users of those platforms to click the banner and go to the business’ website. Display advertisements are frequently posted on websites with relevant content that also aim to attract the same audience as the advertiser.

Native advertising

This type of advertising matches the functionality, aesthetic, and feel of the media platform where it appears. Native advertising can take the form of product placement in videos or reviews that blend in with the other images on the website, as well as display ads that are written into larger pieces of content.

This type of digital advertising strategy has the advantage that it can contribute to a positive user experience. When website visitors interact with these ads, they might not even be aware they’re clicking on an advertisement. Compared to other types of advertisements, this may indicate higher levels of engagement and more clicks.

Social media advertising

The process of promoting your company, goods, and services through social media platforms is known as social media advertising. Social media advertising is frequently an effective tactic for attracting customers at a low cost, raising a company’s brand awareness, and boosting sales and, ultimately, revenue.

Audio advertising

Using audio streaming services to target listeners with audio advertisements placed between songs or inside of podcast episodes is known as audio advertising. Users who don’t have a streaming service subscription are forced to listen to the entire advertisement, which is a benefit of audio advertising. This enables the advertiser to convey memorable, powerful messages to a large audience.

Mobile advertising

Any form of advertising that appears on a mobile device, such as a smartphone or tablet, is referred to as mobile advertising. Mobile marketing can include in-app advertisements, banner ads on mobile-friendly websites, and promotional SMS text messages. Due to the rise in internet usage by mobile devices among consumers, this type of digital advertising has become more prevalent.

Video advertising

Any form of online advertising that incorporates videos is referred to as “video advertising,” particularly ads that are displayed on platforms that stream videos at the start, middle, or end of the content. Video advertising has gained popularity as more people spend time on video platforms and stream videos on their mobile devices. It is a successful strategy for raising brand awareness and attracting new customers.

Remarketing advertising

Remarketing is a form of online marketing that enables businesses to target customers based on their online activity. Businesses can strategically place ads on partner websites or social media platforms after using cookies to tag users who have visited their website within predetermined timeframes and remind them to make a purchase or raise brand awareness. Remarketing works particularly well for online merchants because customers who have interacted with their brands online are more likely to do business with them again. Remarketing advertisements allow you to stay in front of those customers’ minds and raise the possibility of a sale.


What are the four types of digital advertising?

Digital advertisements generally fall into one of six categories: display, social media, native, search, video, and email marketing. Numerous aspects of the various forms of digital advertising overlap or can even be used as complementary tools.

What are the 8 types of online advertising?

The four main types of digital advertising are social media, paid search, native, and display advertising.

Using one or more of these ad channels can help you establish an online presence and convert prospects into real customers.
  • Social media advertising. …
  • Paid search advertising. …
  • Native advertising. …
  • Display advertising.

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