La communication interne fait référence à une série dactions qui, lorsquelles sont judicieusement mises en œuvre, renforcent lengagement et la productivité des employés. Elle joue aussi un rôle crucial dans le renforcement des liens et la promotion du bien-être des collaborateurs. Découvrez dans cet article des conseils et outils pertinents pour optimiser la communication interne de votre entreprise en 2023.
Aujourd’hui, nous sommes en contact quasi permanent avec nos collègues. Dire bonjour à un collaborateur, s’accorder une pause café virtuelle avec un membre de l’équipe qui travaille à distance ou envoyer un gif d’un chaton en pyjama au reste de l’équipe… Nous connaissons tous ces petits échanges informels du quotidien. Rien d’anormal. En revanche, bien communiquer au travail est plus complexe et revêt une importance bien différente, voire cruciale.
La communication interne désigne tous vos échanges à propos des activités menées au sein de l’entreprise qui vous embauche. Développer une stratégie de communication interne peut vous aider à limiter les erreurs de communication, renforcer le bien-être de votre équipe, optimiser la collaboration, mais aussi à entretenir un climat de confiance. Les équipes qui ont réussi ce pari sont mieux armées pour affronter des situations complexes.
Acquérir de bonnes habitudes demande du temps et des efforts. C’est là qu’Asana intervient. Découvrez nos 12 astuces pour passer à la vitesse supérieure et améliorer durablement la communication interne de l’entreprise.
Communication is the cornerstone of any successful organization Whether it’s delivering clear instructions to team members, providing constructive feedback, or resolving conflicts, strong communication skills enable managers to connect with their direct reports and keep everyone working towards the same goals However, communication breakdowns can lead to confusion, missed deadlines, and strained working relationships. That’s why it’s so important to intentionally develop workplace communication skills.
In this comprehensive guide, we’ll explore the components of effective workplace communication, the barriers that can derail it, and actionable tips to improve communication skills for leaders and team members alike. Let’s dive in!
What is Effective Workplace Communication?
Effective workplace communication is clear, purposeful, and outcomes-focused. It requires understanding the objective, audience, and ideal medium before imparting information.
Two hallmarks of effective communication are:
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Clarity: The message is specific, concise, and easy to understand. Jargon and overly complex language are avoided.
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Comprehension The receiver fully understands the message and its implications. Follow up questions and feedback help ensure comprehension.
Additionally, effective communicators speak and write with precision. They include context and avoid making assumptions. The goal is to connect with the audience and relay the intended message in a meaningful way.
The 4 Types of Workplace Communication
There are four main categories of communication that occur in the workplace:
1. Written Communication
- Emails
- Instant messages/chats
- Memos
- Reports
- Presentation decks
- Website content
2. Verbal Communication
- Meetings
- One-on-one discussions
- Water cooler chats
- Presentations
- Phone/video conferences
3. Nonverbal Communication
- Body language
- Facial expressions
- Eye contact
- Tone of voice
- Posture
- Proximity
4. Visual Communication
- Graphs and charts
- Diagrams
- Infographics
- Photos
- Videos
Understanding the nuances of each type of communication will make you a stronger communicator across channels.
Benefits of Strong Workplace Communication Skills
Investing time to improve workplace communication skills leads to tangible benefits for organizations. Some of the top perks include:
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Increased productivity: With clear direction, teams can work more efficiently.
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Higher employee engagement: Employees feel heard and connected to company goals.
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Fewer errors: Less miscommunications means fewer mistakes.
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Stronger company culture: Open communication facilitates collaboration and connection.
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Better problem solving: Employees can surface issues early before they escalate.
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Enhanced customer relationships: Outward-facing teams can clearly convey value.
Strong communications ultimately creates a positive work environment and fuels business growth.
Barriers to Effective Workplace Communication
While excellent communication is the goal, it’s not always easy to achieve. Some common roadblocks include:
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Unclear objectives: When the purpose of communication isn’t defined, messages can get muddled.
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Jargon and acronyms: Shorthand language is confusing for anyone not deeply familiar with terminology.
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Assumptions: Making assumptions instead of seeking clarification can lead to miscommunications.
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Cultural differences: Different styles of communication and norms vary across cultures.
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Language barriers: Accents, fluency, and vocabulary differences can impede understanding.
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Distractions: Email overload, chat notifications, and multitasking during meetings interferes with active listening and comprehension.
Being aware of these hurdles is the first step to proactively preventing communication breakdowns.
How to Improve Communication Skills at Work
Now that we’ve covered the hallmarks of great workplace communication and potential pitfalls, here are 15 tactical tips to improve:
1. Listen actively. Maintain eye contact, paraphrase key points, and ask thoughtful follow up questions to show you understand the message.
2. Hone your written skills. Proofread messaging for typos, clarity, and tone. Follow any style guides.
3. Practice public speaking. Become comfortable presenting to large and small groups. Pause for questions.
4. Make expectations clear. Set objectives for projects and meetings. Define success metrics.
5. Avoid jargon and acronyms. Spell out terms on first use and explain industry lingo.
6. Watch your body language. Make sure your posture, eye contact, and tone align with your words.
7. Follow the “3 Before Me” rule. Before responding, restate key points, reflect back emotions, and summarize needs.
8. Personalize messages. Use the recipient’s name. Include relevant details that show understanding of perspective.
9. Ask clarifying questions. If anything is unclear, ask for examples or further explanation.
10. Don’t interrupt. Let everyone fully finish their thought before responding.
11. Meet in person when possible. Voice and body language convey subtle meaning lost in written communication.
12. Avoid multitasking. Give your full attention to conversations and meetings.
13. Tailor information. Adapt vocabulary, data, and anecdotes to suit the audience’s knowledge level and needs.
14. Follow up. Circle back after meetings and projects to check for understanding.
15. Thank people for sharing. Express appreciation when people provide feedback and ideas to encourage further openness.
Making communication skills development an ongoing priority will strengthen connections company-wide.
Best Practices for Managers
As leaders, managers set the tone for workplace communications. Here are some top tips:
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Be transparent: Clearly explain reasons behind decisions and changes.
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Champion two-way dialogue: Solicit input and feedback.
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Customize messages: Adjust style, length, and channel preferences based on each direct report.
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Communicate one-on-one: Schedule regular check-ins to build trust.
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Give feedback: Offer regular, constructive reviews focused on improvement.
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Publicly recognize: Call out great work in team meetings and internal newsletters.
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Listen to grievances: Have an open-door policy to air frustrations. Address issues quickly.
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Define next steps: Conclude every meeting with clear expectations and next actions.
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Set the example: Model direct, respectful, and patient communications.
When managers prioritize clear, thoughtful communications, they unlock their team’s potential.
Fostering Organizational Communication Across Teams
Improving organizational communication requires managers across departments to align efforts and create shared channels.
Here are some tips for organization-wide adoption:
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Centralize tools: Use consistent platforms like Slack, Microsoft Teams, Google Workspace for seamless collaboration.
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Remove silos: Encourage cross-functional project teams.
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Designate core hours: Identify overlap hours for meetings when all time zones can connect.
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Define core values: Instill consistent cultural touchstones, terminology, and rituals.
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Train everyone: Offer organization-wide courses on communication, emotional intelligence, and conflict resolution.
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Role model excellence: Ask senior leaders to highlight their communication strategies.
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Launch campaigns: Run internal promotions like “Clear Communication Month” with tips and contests.
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Gather feedback: Administer annual surveys to identify areas for improvement.
With concerted effort across teams, organizations can build stellar workplace communications.
Key Takeaways on Improving Workplace Communication
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Effective workplace communication is clear, purposeful, and outcomes-focused.
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Strong communication leads to higher productivity, employee retention, innovation, and customer satisfaction.
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Common barriers like jargon, distractions, and assumptions can hinder communication if unchecked.
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Individuals should hone skills like active listening, writing, speaking, and questioning.
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Managers play an pivotal role in modeling transparency, openness, and direct communication.
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Organizations need centralized platforms, common language, and investment at all levels to align communications.
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Ongoing training and feedback help sustain excellent communications long-term.
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By making workplace communication skills an ongoing priority, companies can build collaborative, high-achieving cultures poised for growth.
Strong communication doesn’t happen by accident – it requires intention, practice, and reinforcement. But the effort pays dividends in the form of more engaged, aligned teams and organizations positioned to exceed goals. Use these tips outlined to become an exceptional workplace communicator. Your career and company will reap the benefits.
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Quel est le rôle de la communication interne ?
Communiquer efficacement et en toute transparence au travail peut :
Qu’est-ce que la communication interne en entreprise?
Cette expression désigne toute forme de communication sur votre lieu de travail concernant vos activités. Il s’agit notamment d’échanger à propos des tâches individuelles, de fournir des mises à jour sur l’état d’avancement de vos projets ou encore de formuler des retours à vos managers, subordonnés ou tout autre collègue.
Une communication interne efficace est un élément clé pour optimiser la collaboration et l’esprit d’équipe : si vous n’êtes pas en mesure de vous exprimer clairement, vous risquez de ne pas faire passer le message souhaité, de compliquer les choses, voire de blesser quelqu’un sans le vouloir.
La communication interne peut prendre la forme d’une discussion en personne, par écrit, par le biais du réseau social d‘entreprise ou encore d’une réunion de groupe. Ces échanges peuvent avoir lieu en temps réel ou en différé, comme lorsque vous communiquez à propos de vos projets en cours par e-mail, au moyen d’une vidéo préenregistrée ou sur une plateforme telle qu’un outil de gestion de projet.
Voici quelques exemples :
- Réunions d’équipe
- Séances de feedback individuelles
- Réception d’informations
- Communication sur le statut ou la progression d’un projet
- Collaboration sur des activités multidisciplinaires
- Communication non verbale
Enfin, la stratégie de communication interne est généralement soutenue par le dirigeant, le responsable de la communication ou les ressources humaines.
Effective Communication Skills in the Workplace | Communication at Work
How important is communication in the workplace?
3. As many as 65 percent of workers say they waste time in meetings. 4. Poor communication is cited as the cause of 35 percent of businesses losing an employee. 5. Most employees—95 percent—say their business could improve its communication skills. Communicating effectively in the workplace is a practised skill.
How do you communicate in the workplace?
Communication in the workplace can happen face-to-face, in writing, over a video conferencing platform, on social media, or in a group meeting. It can also happen in real time or asynchronously, which happens when you’re communicating about work over email, with recorded video, or on a platform like a project management tool.
What is effective workplace communication?
Effective workplace communication is as much about who you’re talking to as it is about what you’re saying. Poor communication often occurs when you’re talking to the wrong people or trying to share information in the wrong setting. To avoid this, make sure the right people are in the room or receiving the message.
What skills do you need to be a good communicator?
Written Communication Skills: The capacity to convey information in a clear, structured and compelling way through emails, reports, articles and other written documents. Visual Communication Skills: The ability to use visual aids like charts, graphs, diagrams and multimedia to communicate complex information effectively.
