Countries will need to create a list of communication goals in the event of an emergency. Developing these objectives will be relatively simple if countries have investigated qualitative and quantitative studies about household behaviors, cultural and social norms that govern behaviors, traditional beliefs, health seeking practices, knowledge about important health information, and media habits beforehand. As was already mentioned, communication objectives succinctly outline the desired modifications that audiences are to undergo as a result of seeing, hearing, participating in, or learning about a particular SBCC intervention. These changes are influenced by behavioral factors, such as knowledge, thoughts, beliefs, feelings, or practices, but not just those. The factors most likely to contain the outbreak should be addressed in the communication objectives, which should be developed in accordance with the audiences’ communication needs related to the emergency and should be determined by the program objectives. You can create appropriate, evidence-based communication objectives with the aid of Unit 2: Rapid Needs Assessment, Unit 4: Audience Analysis & Segmentation, and Unit 5: Audience Profiling.
2.3 Communication Objectives
Types of communication objectives>
Here are some examples of the different communication goals you could use at work:
Motivating an audience
When attempting to persuade another person to do something, people may use motivation as a communication goal. They might do this to assist the person in achieving their objectives or enhance performance. For instance, a mentor could encourage a worker to create focus-enhancing techniques.
When attempting to rally clients behind a common cause or goal, a company may use motivation as a communication goal. For instance, a fitness company may produce advertisements with the goal of inspiring consumers to visit the gym. While doing so can assist customers in achieving their objectives, it can also assist businesses in generating interest in their goods or services.
Sharing knowledge
Communication between some people and companies could be done with the goal of knowledge sharing. They may provide facts, process descriptions, or information updates to coworkers. It may be the goal of this to impart knowledge so that both parties can understand it and use it to inform decisions.
Businesses may educate consumers about new goods or markets by sharing knowledge with them. They might also impart knowledge to help clients advance their education and better the world. Anti-smoking campaigns and informational pamphlets are a couple of examples of this knowledge sharing.
Persuading an audience
A business or person may communicate with the aim of persuading someone to take a certain action that will benefit them. For instance, a worker might ask a coworker to cover their shift so they can go to a meeting. Knowing how to use persuasive techniques can help someone make their case persuasively and influence others’ opinions.
Similar to this, a company may communicate with the goal of convincing clients to use its goods or services. Although this is akin to motivation, this kind of persuasion might place less of an emphasis on persuading a customer to achieve their own goals. For instance, a fitness business might encourage a client to join a gym and persuade them to purchase the exercise apparel it offers.
Entertaining an audience
Companies or people may communicate in an effort to amuse a listener. This technique might be used in music, art, or other types of storytelling. Another instance of it is when businesses use entertaining or humorous advertisements to draw in customers. Like other communication goals, it can be combined with others to aid a business in achieving a goal. For instance, a marketing team might employ entertainment to persuade customers to purchase a particular item.
Generating demand
A business or person may communicate with the goal of increasing demand for a good or service. This may entail outlining a product’s advantages or highlighting the market’s need for it. For instance, a salesperson could increase interest in a product by emphasizing how quickly it is selling out.
Growing brand awareness
A business or person can communicate to build brand awareness. Similar to the goal of knowledge sharing, those pursuing this communication goal might tell prospective customers about the brand and describe the need it fills. The difference between the two goals is that brand awareness is more concerned with outlining the advantages of the brand itself than with providing more general market information. For instance, a business might use marketing to introduce itself to customers and tell its story.
Completing a transaction
Additionally, communication can assist a person or business in completing a transaction. Examples of this kind of communication include a salesperson persuading a client to complete a sale or a business concluding a merger with another business. In addition to being persuasive, this type of communication may also involve information sharing and fostering relationships among all parties to the deal.
Creating interest
Before attempting to persuade a potential customer to use a product, a business or individual may communicate in an effort to pique that person’s interest. A company might do this to give a product a fresh or exciting feel. To generate interest in a product before it is released, for instance, a business might publish an advertisement for it.
Strengthening a narrative
A company or person may also communicate in order to support or develop a brand’s story. If a brand has already established a solid identity with consumers, it can communicate with the aim of upholding that identity when introducing new rules or goods. For instance, a business with a reputation for innovation in the technology sector might publish an advertisement outlining the features of its goods to emphasize the unique and complex benefits of those products.
What are communication objectives?
The purposes for which a person or organization chooses to interact or communicate with clients, colleagues, coworkers, or other businesses, as well as what the organization hopes to gain from the exchange, are known as communication objectives. This exchange of information may take the form of verbal exchanges, written statements, advertising campaigns, or any other means. Setting goals before communicating can assist a company or individual in creating plans that direct the content of each communication. This can help them reach efficiently reach goals.
Any business or organization can develop and use workplace communication objectives. The phrase itself can be used to describe a variety of corporate functions, including management, leadership, and marketing. Every time they engage in a communication act with a specific purpose, employees may use communication objectives in their regular interactions. Establishing the objectives that many people already use can help all parties communicate more effectively.
Examples of communication objectives
Here are some instances of communication goals for a company or a person:
Motivating a client to invest
The following is an illustration of how a trader might persuade a client to make an investment:
A trader creates persuasive communication techniques to persuade a client to invest money in the stock market. They do this in order to receive a commission, but they also do it to enable a client to take charge of their finances by becoming educated and making wise decisions for the future. The trader uses tactics like providing information and outlining potential benefits to accomplish this.
Educating customers about a potential recall
Here’s an example of how a business might communicate with customers to inform them:
When a business plans to recall a product, it can communicate with customers by describing the product. The purpose of this communication may be to provide customers with the necessary information so they can decide whether to dispose of a potentially hazardous product. This communication may be of an informational rather than a persuasive nature, which means that the firm may merely present the facts as they are without embellishment or exaggeration.
Creating interest for a new sneaker release
The following is an example of how a business might use communication to spark interest in a new product:
A business uses communication to generate buzz about the launch of a new line of sneakers. Before the product is released, it provides prospective customers with limited information about the new shoes and discusses potential market effects. They mention early release celebrations and events to give the product a sense of exclusivity and mystery.
Communicating an identity as a healthier alternative to junk food
Here is an illustration of how a business might communicate with the intention of creating a brand identity:
A company that sells natural foods uses resources to advertise its goods as healthier substitutes for widely used goods. Through labeling, advertising, and special events where employees inform prospective customers about healthy eating, the company creates this identity. The brand maintains the same goal of promoting its healthy identity in all of its communications with both current and potential customers.
FAQ
What are the four main objectives of communication?
- 1) Building Awareness.
- 2) Providing Information or Educating.
- 3) Creating Interest.
- 4) Motivating People/Audiences.
- 5) Promoting the brand, product or service.
- 6) Organizing Resources.
- 7) Offering better Coordination.
- 8) Increasing Efficiency.
What are the 5 communication goals?
- Leadership. directing others to take a specific action in order to achieve a common objective
- Motivation. Motivating people to improve results such as productivity.
- Knowledge. Conveying knowledge. …
- Influence. …
- Demand Generation. …
- Brand Awareness. …
- Transactions.
How many communication objectives are there?
The four primary purposes of communication are to convey information, exert control, motivate people, express emotions, and foster interdependence.
How do you determine communication objectives?
Whether it’s interpersonal or business communication, the main objectives of communication are to inform, influence, inspire, and motivate people as well as to build relationships, learn, find inspiration, market oneself, and socialize.
