We’re going to show you 8 exact ways you can get clients as a financial advisor.
These ideas are super grab-and-go — you can take these and start using them right now.
This includes career design: i.e. working primarily one-on-one or wanting to expand into a broader brand.
For example, if you have no interest in building any digital products, it may make more sense to prioritize cold pitches and classic networking over investing in content marketing.
You should also know the type of people you want to work with — your ideal client (also known as target persona).
Would you rather work your way up to people with a lot of assets, or do you prefer to work with a higher number of more average families and individuals?
Getting new clients is essential for any financial advisor’s success. However, the competition is fierce, with new robo-advisors and credentialed professionals constantly entering the field. Standing out requires strategic marketing and networking to demonstrate your value and build trust.
Follow these proven tactics to attract more prospects and convert them to long-term clients:
1. Pinpoint Your Niche
Rather than trying to be everything for everyone, identify an ideal target client and niche. For example, specialize in retirement planning for teachers or portfolio management for physicians. This focused positioning allows you to tailor your brand, services, and marketing to resonate with a defined audience. Become known as the go-to expert for that niche.
2. Craft Your Elevator Pitch
Distill what makes you unique into a short, compelling statement you can deliver in 30 seconds or less Highlight your niche, investment philosophy, and past client successes For example “I help female executives plan for early retirement by building flexible investment portfolios.” Your confident pitch will pique people’s interest when networking.
3. Develop an Online Presence
Today’s prospects will google you before ever meeting you Have a professional website detailing your services, fees, and client testimonials. Set up profiles on LinkedIn, Facebook, and other channels. Publish content showcasing your expertise, like blogs, videos, and podcasts. SEO optimization helps prospects find you online.
4. Reach Out on Social Media
Social platforms allow you to connect with more prospects. Join relevant local groups and engage regularly by reacting, commenting and posting advice. Share articles infographics, and videos tailored to your niche. Respond to questions and messages. Interacting consistently builds relationships and trust.
5. Invite Potential Clients to a Webinar
Webinars are an effective tool for converting warm prospects. Offer valuable education on topics like market trends, tax changes, and retirement planning. Include a Q&A session. Record webinars to repurpose content. Following up is critical – invite attendees to schedule one-on-one intro calls.
6. Connect With Your Community
Get involved locally by joining the chamber of commerce, volunteering, sponsoring events, and networking at industry meetups. Look for opportunities relevant to your niche. Be helpful by sincerely offering advice. Leading workshops or seminars also raises your visibility as an expert.
7. Launch an Email Marketing Campaign
Email marketing allows you to regularly nurture relationships by sending valuable content to prospects and clients. Offer workshops, market commentary, financial planning tips, etc. Segment your list by client type. Use email automation to deliver targeted sequences, like onboarding new contacts.
8. Be Transparent
In an industry with a reputation for opacity, transparency builds trust. Clearly explain your qualifications, services, fees, and investments upfront without “salesy” jargon. Publish real client reviews. Show prospects you have integrity and their best interests in mind, not just commissions. They’ll be more likely to become clients.
How to Gain Clients as a Financial Advisor
Choosing a niche can be difficult because it feels like you’re pigeon-holing yourself, but go ahead and make a choice. It doesn’t have to define you or your business forever, and I recommend picking one that you have some experience with.
For example, if you played Division 1 Football and are now working as a financial advisor, you could niche down to athletes and coaches.
What sounds more interesting to you:
Financial Advisor for Today’s Working Professionals
The Financial Advisor that Miami’s Smartest Professional Athletes Work With
Then, take that niche and make sure it’s portrayed everywhere. Your site, LinkedIn, socials, Twitter, everywhere.
It will be easier to close these clients too, since you can genuinely relate to their situation because of your background.
Of course, not many people play D1 Ball, but we all have interests and you need to leverage them to connect with “your people.”
Grow Your Organic Traffic With Good SEO
Identifying keywords around pain points and services you offer and then writing good content around them can bring in organic traffic. The trick is to write better content than other people are and not hide what you do without being overly salesly.
This blog is an example of exactly that. We wanted to rank for “how to get clients as a financial advisor” so we could build connections with financial advisors like you.
We’re happy to give you as much as we know on this topic, and we’re not shy about the fact that we made an incredible tool that makes estate planning simple — which is perfect for financial advisor clients and gives advisors like you a way to bill more time and earn more monthly revenue.
Plus, we give a free year to any financial advisor. Yes, a whole year.
Besides writing good content, you need to make sure you’re writing about topics people care about.
Use tools like Semrush or Ahrefs for easy keyword analysis. Type in search terms in your niche and see if you can find opportunities. Go-to keywords include:
- [financial help in CITY]
- [financial advisor CITY]
- [need help with finances]
Another trick is to use a competitive analysis in these tools to find out who people you look up to are ranking for. This will give you insight into what’s working for them and show you ways you can outbid them.
Alternatively, you could work with a good SEO or marketing expert to guide this process, but this costs more money upfront.
How To Get NEW Clients as a Financial Advisor!
How can a financial advisor get more clients?
By continually bringing new clients into an advisory practice and engaging the ones you already have. Get the weekly U.S. News newsletter for financial advisors. For financial advisors, cold calling and direct marketing are the ways of the past. Cold calls are hit-or-miss, and direct marketing is often chucked with the junk mail.
How do I get my first client as a financial advisor?
Try SmartAsset AMP, a holistic client prospecting and marketing automation platform. Finding your first client as a financial advisor requires a combination of strategic planning, effective communication and utilizing various channels to connect with potential clients. Here are seven things you can do to help you land your first client: 1.
How to set up a financial advisor website?
Setting up shop as a financial advisor means having an online space that introduces your clients to your services. Create a professional website that showcases your expertise, skills and client testimonials. Ensure that your website is user-friendly and provides clear contact information.
What makes a good financial adviser?
1. Determine your niche A financial adviser can stand out by meeting the needs of their clients. You can determine your niche by identifying your strengths, skill set and knowledge. For example, you can choose to be an expert in a specific field, like investments, wealth management, health insurance or estate planning.
