How Often Should You Post on Social Media in 2023? The Complete Guide

“How often should I post on social media?” is a question that has plagued marketers since the invention of social media marketing. ‘The more the merrier’ doesn’t apply to all social channels anymore because you need to strike a balance between informative and annoying.

So, what’s the right number? In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.

Determining the ideal posting frequency on social media can be tricky, Post too often and you risk annoying your audience Post too infrequently and you may get forgotten

So what’s the sweet spot?

Through trial and error on my own social accounts, plus plenty of research, I’ve put together this definitive guide on how often to post on every major social network in 2023.

Key Takeaways:

Quality trumps quantity. Well-crafted, relevant content will get better engagement than simply posting more often.
Every platform is different. Posting frequency varies widely depending on the network.
Consistency matters. Pick a posting cadence you can stick to. Your followers will come to expect it.
Analyze your performance. Check your insights regularly to see what works best for your audience.
Don’t overdo it Follow the recommended posting limits to avoid being seen as spammy,

Let’s dive in and see what’s ideal for each platform.

How Often to Post on Facebook

For Facebook Pages, 1-2 posts per day seems to be the sweet spot.

Posting 1 time daily yields 50% more engagement than posting 3 times per month, per HubSpot.
But more than 2 posts per day resulted in declining engagement for Pages under 10k fans.
B2C brands tend to post 1-2 times daily, while B2B post closer to 1 time daily.
Add value and entertain. Don’t just push products. Mix up your content types.

For Facebook Groups, daily is ideal for keeping conversations flowing. For individuals, studies show 3-5 times per week is optimal.

How Often to Post on Instagram

The ideal Instagram posting frequency is 1-2 times per day.

Carousels, Reels and Stories count too. Mix up your content types.
Post at least 3 times per week. Daily is better.
Maximum 2-3 posts in a 24-hour period before you risk decreased reach.
Use Stories to share quick updates in between feed posts.

How Often to Post on Twitter

For Twitter, studies indicate anywhere from 1 to 50 tweets per day. But less is often more.

3-5 tweets daily is a good starting point.
Spread tweets out rather than barrage all at once.
Individuals should aim for 1-2 tweets daily.
Brands and influencers can tweet up to 20 times daily.
Analyze your engagement. Find the ideal volume for your audience.

How Often to Pin on Pinterest

Pinning consistently boosts your reach on Pinterest. But avoid going overboard.

Pinterest themselves recommend pinning 5-10 times daily.
For business accounts, up to 25 Pins daily is acceptable.
Don’t repeat Pins too often. Fresh content performs better.
Use Tailwind or other scheduler to space out Pins automatically.

How Often to Post on LinkedIn

For LinkedIn, less is more. Avoid spamming your network.

Posting 1 time daily or 2-3 times per week is ideal for individuals.
Company Pages should post no more than once daily.
Post when your audience is active – during the workweek.
Use LinkedIn Articles to share long-form content.

How Often to Post on YouTube

On YouTube, aim for consistency above all else.

1 video per week is a good goal. Fortnightly works too.
Let viewers know your planned schedule and stick to it.
Don’t worry about daily videos as a new YouTuber.
Spend time making high-quality content rather than churning out quantity.

How Often to Post to Additional Networks

TikTok: 1-3 videos per day. Up to 5 is acceptable.
Snapchat: 1-3 times daily.
Twitch: 2-3 streams per week for casual streamers.
Reddit: 5-10 posts per day max. Don’t spam subreddits.

11 Tips for Determining Your Ideal Posting Frequency

Figuring out the right cadence takes some trial and error. Here are my top tips:

Start low. Post 1-2 times per day or per week at first.
Test different volumes. Try increasing or decreasing frequency and see if it impacts engagement.
Check your analytics. Use your platform’s native metrics to identify trends.
Know your audience. Understand when they are online and receptive.
Evaluate quality. Engagement matters more than quantity.
Be consistent. Pick a schedule you can stick to long term.
Buffer content. Have a backlog of content ready to keep your flow steady.
Use scheduling tools. Schedule all your posts in advance to save time.
Don’t disappear. Avoid leaving big gaps between posts.
Watch for changes. Keep an eye on algorithm updates that may impact frequency.
Review regularly. Assess what’s working and make tweaks as needed.

The most important point is this: focus on quality over quantity.

Well-written, relevant content tailored to your audience will generate better results than simply throwing up more posts or tweets.

Spend your time crafting great content, and let your analytics data guide your ideal posting volume.

With some experimenting to find the right balance, you’ll be on your way to social media success in 2023!

How often should you post on LinkedIn

➡️ You should post on LinkedIn once daily.

LinkedIn’s posts have a longer shelf life than other social media platforms. This means your LinkedIn posts can appear in your audience’s feed for weeks after you’ve shared them. Thus, investing time in creating an intentional LinkedIn strategy where every piece of content is well thought-out becomes essential.

How often should you post on Facebook

➡️ You should post on Facebook once a day.

According to a HubSpot study of over 13,500 Facebook users, the ideal frequency for Facebook posts is one to two posts a day.

However, HubSpot also found that if you have a Facebook Page with more than 10,000 followers, the number of clicks per post increases as you increase your posting frequency.

how often to post on social media

So, if you’re a small business with a Facebook Page under 10,000 followers, posting once daily is more than enough. You don’t want to appear repeatedly on your target audience’s news feed and annoy them.

⚠️ Note: The above numbers are for your Facebook Page (where you primarily post high-quality content about your products and services) and not your Facebook Group (where you build a community and interact with your followers).

How Often Should You Post Content?

How many times a week should you post on LinkedIn?

Twenty times per month divided by four weeks per month equals five times per week. Five times per week fits perfectly with a once-per-weekday posting schedule, ideally suited to reach the audience on LinkedIn, which is full of professionals who figure to spend their most time on LinkedIn during business days.

When is the best time to post on social media?

And when you isolate industries on each network, engagement varies even more. So even though Tuesdays through Thursdays between 9 a.m. and 2 p.m. are generally the best times to post on social, consider other variables before you schedule any posts.

How often should you post on social media?

For quick searchers, here’s a short summary of what the recommended posting frequency on social media looks like: Instagram feed posts: Aim to post 3-5 times per week. Instagram Stories: Post 2 times per day. Instagram Reels: Aim between 4-6 Reels per week. TikTok: 1-4 times per day. Facebook: Post at least 2-4 times per day.

How many posts a day should a social media manager post?

Industry average: 11 posts per day Don’t worry, social media managers—that average is across all platforms, not per channel. Still, 11 posts per day is nothing to shake a stick at. It’s no wonder social media teams say bandwidth is one of their number one challenges this year.