Landing pages have served as a fundamental tool for marketers since the dawn of the modern internet. But landing pages arent all created equal. In some circumstances, a squeeze page may be the way to go. But what is a squeeze page? And how is it different from a landing page? Weve spoken to industry-leading marketers to find out.
Understanding the nuances between squeeze pages and landing pages is crucial for any digital marketer. While these two types of pages may seem similar on the surface, they serve different purposes and require different design strategies. In this comprehensive guide, we’ll break down the key differences between squeeze pages and landing pages to help you determine which is right for your marketing campaigns.
What is a Landing Page?
A landing page is a standalone web page that is specifically designed to convert visitors into customers. The goal of a landing page is to persuade visitors to take a desired action, such as making a purchase, signing up for a free trial, registering for an event, or downloading content
Landing pages typically have more detailed content and design elements compared to other website pages. They use compelling headlines, subheads, bullet points, testimonials, and images to capture attention and communicate value. The page layout guides visitors to take the intended action through strategic calls-to-action (CTAs) and lead capture forms.
Some examples of common landing page objectives include
- Promoting a specific product or service
- Generating leads through contact information forms
- Encouraging free trial signups
- Driving event registrations
- Gating premium content behind an email capture form
What is a Squeeze Page?
A squeeze page, also known as an opt-in page or lead capture page, is a type of landing page with a singular focus: to collect email addresses and build a subscriber list.
The goal of a squeeze page is to “squeeze out” a visitor’s contact information, typically in exchange for a lead magnet offer like a discount, whitepaper, or newsletter subscription. Once a visitor opts-in by providing their email address, they can be sent emails for lead nurturing and sales funnel progression.
Squeeze pages use streamlined, minimalist designs to ensure the email sign-up process is quick and seamless. They generally have very little text – just enough to communicate the value of the offer. The only interactive element is an email signup form, which is prominently positioned to capture attention
Key Differences Between Squeeze Pages and Landing Pages
Now that we’ve defined squeeze pages and landing pages individually, let’s examine some of the most important differences between the two:
Goals and Objectives
The goals of squeeze pages and landing pages differ. Squeeze pages have a singular goal of capturing email addresses, while landing pages can have diverse conversion goals.
With squeeze pages, the focus is exclusively on growing your email list. In contrast, landing pages can promote products, generate leads, facilitate downloads, encourage signups, and more.
Page Length and Content
Squeeze pages are remarkably short, often containing just a headline, a paragraph or two of text, an image, and a signup form. This minimalist design ensures the email sign-up process is quick and distraction-free.
Landing pages tend to be longer and more content-rich. They include details that persuade visitors to convert, like bullet points, testimonials, and information addressing customer concerns. More content and page length is acceptable when you have diverse conversion goals.
Lead Capture Forms
Squeeze page forms only ask for an email address, and occasionally a first name. Keeping signup forms short minimizes abandonment.
Landing page forms are often longer and capture more information, like full name, company, phone number, and job title. Longer forms can qualify leads and segment audiences for future marketing.
Placements in Sales Funnel
Squeeze pages typically appear earlier in the marketing funnel to attract and collect new leads. Once you have a visitor’s email address, you can nurture them towards a product sale or service conversion.
Landing pages come later in the sales funnel and focus on persuading leads to convert on specific offers after they’ve been qualified and nurtured.
When to Use Each Type of Page
Given the differences between squeeze pages and landing pages, when should you use each one?
Use squeeze pages when:
- Your singular goal is to grow your email subscriber list
- You want to capture emails early in the marketing funnel from cold traffic
- You want to minimize distractions and avoid overloading visitors
Use landing pages when:
- You have multiple conversion objectives, like promotions or lead gen
- You want to provide more details to persuade visitors to convert
- You want to qualify and segment leads with longer forms
- You want to target warmer traffic already familiar with your brand
Of course, you can also combine both types of pages in your marketing funnel. Use squeeze pages to attract new, cold leads, then nurture them via email before sending them to targeted landing pages for conversions later in the buyer’s journey.
Squeeze Page Best Practices
If your goal is to increase your email subscriber list, here are some best practices to follow when creating high-converting squeeze pages:
- Highlight the value of your lead magnet offer clearly
- Make the email signup process fast and seamless
- Minimize text – be concise and scannable
- Use a single, prominent call-to-action
- Limit form fields to just name and email
- Reduce clutter and visual distractions
- Pre-fill name fields if you have that data already
- Optimze mobile design for small screens
Landing Page Best Practices
Here are some tips for optimizing your landing pages to drive conversions:
- Clearly summarize your unique value proposition
- Prioritize important page elements through layout
- Make use of bullet points and subheads for scannability
- Highlight proof elements like testimonials, reviews, and logos
- Use relevant, high-quality images that align with your offer
- Include lead capture forms optimized for completion
- Limit choices by featuring one primary CTA
- Reduce clutter and eliminate distractions
- Continuously test and optimize page elements
Squeeze pages and landing pages serve complementary purposes. Squeeze pages capture emails in the early marketing funnel, while landing pages convert qualified leads further down the funnel.
Knowing when to use squeeze pages vs. landing pages will maximize the impact of both across your digital marketing strategy. Just remember – simplify and streamline for squeeze pages, but include more detailed persuasion elements for landing pages. By combining these specialized pages at the right stages, you can optimize conversions throughout your customer’s entire journey.
The Purpose of Both Landing Page and Squeeze Page
A landing page is a standalone page that aims to achieve a single conversion goal — which could be anything from gaining free trial signups for a new SaaS product, to registering attendance for a webinar, to leading buyers to catalog or product pages. As such, the information requested from the visitor, if any, varies. For example, you might request their email, their full address, their credit card details, or for nothing but a click-through to the next page.
A squeeze page, on the other hand, has one constant goal: to collect the users name and email address. Squeeze pages can also be used to offer a free ebook, white paper or subscription to a podcast in exchange for the users email address but the requested information always remains the same.
“Squeeze pages are very similar to landing pages, but more [product] focused. They typically feature just one product and have a very clear call to action in order to get the email. Squeeze pages should be more streamlined, but with less content on the page,” said Alex Mauritz, Market Research Analyst at Illinois-based Chicago, IL.-based Magnani
Related Article: 12 Enterprise Landing Page Builders For Marketers
Squeeze Pages are a Subset of Landing Pages
Both landing pages and squeeze pages have similar designs principles where they both have a header, a call-to-action, appealing visuals and a form. Tammy Duggan-Herd, Marketing Manager at San Diego, Calif.-based Campaign Creators, states the difference between a landing page and a squeeze page is very difficult to distinguish since they serve the same purpose in capturing user information. “People think that a landing page is any page with a call-to-action on it, but in my opinion, a landing page must have a form and exist solely for the purpose of capturing a visitors information through that form. This is also the mission of a squeeze page, to have someone fill out a form [for] their email address. So really, a squeeze page is a specific type of landing page. Both pages focus on getting a user to fill out a form. Therefore, the same design principles apply to both,” explained Duggan-Herd.
To summarize, all squeeze pages are landing pages, but not all landing pages are squeeze pages. It should also be noted that, because of its more focused nature, a squeeze page doesnt always manifest as a standalone page. They can be incorporated into blog posts and even pop-ups to gain email addresses from readers and website visitors from all over the website.
Related Article: 7 Landing Page Design Mistakes to Avoid
Landing Page vs Squeeze Page: What’s the difference?
What is the difference between squeeze pages and landing pages?
We’ve already highlighted the key difference between squeeze pages and landing pages: Squeeze pages are only for collecting email addresses and building a subscriber list while landing pages can serve a variety of conversion goals. Now let’s look at three of the most important design differences between landing pages and squeeze pages.
What is a squeeze page?
A squeeze page is a specific type of landing page, but it’s one with a streamlined, singular focus. This can be as simple as capturing a name and email address. All squeeze pages are landing pages, but not all landing pages are squeeze pages. Discover more types of landing pages with a bunch of powerful examples!
How do you write a landing page & a squeeze page?
Write engaging copy. On a squeeze page, the copy aims to clearly and concisely explain what’s offered and why it can benefit the visitor. A landing page can provide more information about the offering while remaining persuasive. Keep key information above the fold.
Is a squeeze page informative or long-form?
A squeeze page may not have informative or long-form content, as it only aims to gather information from the user. Format: On a website, the landing page always operates as a standalone webpage, but a squeeze page may also appear as a pop-up on a different page of the site.
