People love passionate business owners. Your audience will skim your story in search of evidence that you care deeply about your enterprise. Inform people about the work that your company is passionate about. Alternately, express to your audience what advancements, applications of business philosophies, or initiatives you would like to see in your sector.
Your audience likes a good founding story. We often start businesses because we’re frustrated or we see an opportunity, so share yours! Most businesses have that “a-ha” moment (which is that moment when they decide they’re going to start their own business). Give your customers a little taste of your a-ha moment. Most of them probably will connect, begin to see you as a person, and form a bond.
It’s time to give your customers a taste of where you want to go since we know where you came from and what you stand for. Include in your business story your long-term objectives or how you envision your company evolving. These specifics complete your narrative and paint a more complete picture of how your company was founded and your long-term goals. By demonstrating your commitment to the long term, you will reassure your audience and increase the likelihood that they will choose to work with you right away.
Since 1981, we, the Coffee Bean, have been roasting and serving organic coffee in Toronto. Our company only buys beans from farms that practice ethical farming, roasts them on-site, and serves freshly brewed coffee to customers at a competitive price. We specialize in building long-lasting relationships with farmers by working closely with them. In fact, we just finished working on building a new coffee farm in Ecuador. Every cup of coffee we make is brewed with our love for the beverage. I started this company because I was sick of paying too much for bad coffee and thought there had to be a better way. We’re excited to open two more stores and introduce a new line of baked goods that are made with organic ingredients and local ingredients. I personally invite you to drop by and sample one of our freshly brewed coffees. ”.
You could use our excellent How to Write a Professional Bio guide to post a professional bio on your LinkedIn profile page. I’d strongly advise writing it to complete your business and person descriptions for your small business since it shouldn’t take more than 20 minutes.
Hello, my name is Sam, and I work as the marketing coordinator at Beam Local, where I try to guide my team in making wise marketing choices. What I enjoy most about my job is assisting small business owners in developing simple business growth strategies. I’m always looking for companies that are interested in incorporating cutting-edge tech into their marketing strategies. I’ve worked with countless small businesses, and I write content to assist business owners in running their enterprises more effectively. You can find me lounging on my couch with my cat and watching Seinfeld when I’m not assisting small businesses in becoming better.
How to Write Company Description for your Business Plan?
Why describe your business?
A short business description can be useful in many situations. Instead of having to think of a new response each time, you can be ready for these circumstances with a quick answer by creating a business description in advance. Here are some places you can use a business description:
In conversation
You can keep conversations going with prospective customers, other business owners, and anyone who is interested in your work by having a succinct explanation of your company ready. If you choose words that draw people in and accurately describe your company, you might find that your description prompts insightful inquiries and a thorough discussion about your work.
On social media
Many social media platforms, whether it’s a single line in the bio or a short paragraph on your company page, can showcase a succinct description of your business. Writing an insightful and accurate business description is essential to capturing the attention of potential clients and investors since this may be their first impression of you.
For publicity
If your company is listed in a local directory or you need to create advertisements, you might need a brief description of your business. Having several descriptions of your company at your disposal can help you choose the best one for the circumstance. You might use a client-focused description for advertisements and catalog listings. You may use a company description centered on your brand values if you engage in community service or offer sponsorships.
In job listings
You might decide to start the job listings you post with a brief description of your company. By mentioning your values and products, you can help potential hires understand who they would be working for. This can assist you in luring candidates who are enthusiastic about your sector and more likely to continue the interview process.
What is a business description?
A business description is a succinct explanation of the goals and products of your company that you can use in written and verbal communication. It usually contains one to five sentences and is shorter than a business description or business plan. A business description can have a more informal tone than a business overview because it is written for a larger audience rather than prospective investors.
How to describe your business
Here are the steps for creating your own business descriptions:
1. List your brand values
Make a list of the values that are significant to your company first. These could relate to the services you can offer to customers or how you give back to your community. When making decisions for your business, you might think about your priorities. Your personal values, such as being environmentally friendly or fostering community, may be reflected in your brand values. They might also be determined by how you serve your customers or conduct business internally, such as through employee empowerment, greater accessibility, or financial transparency.
2. Describe what value you provide to customers
Make a list of words that best describe the services you offer to customers. You might provide a succinct list of your goods and services. As you compile this list, consider the qualities that distinguish your offerings from those of your competitors and local businesses.
3. Describe your goals
List the goals you have for your business. Including goals can help show the spirit of your business. If these objectives match those of potential employees, they might decide to apply. If the community can envision what you might one day do for the community, they might become customers. Although you may not have to include goals in every business description, they can provide context for your enterprise over time.
4. Describe your customers
Using marketing research and targeted advertising techniques, you may already have a general understanding of your target market. Explaining who you hope to reach can help people understand what you do because the identity of your customers is a part of the identity of your business. In contrast to merely stating that you produce books, mentioning that you also publish books for early elementary students, young professionals, or retired industrial workers provides much more detail.
5. Determine your audience
You might create multiple business descriptions, but first, choose the audience for each one. Your intended audience for a business description on a business card might be business owners or potential clients. Your audience, if you’re writing a social media description, probably includes lots of potential clients. You can choose how to organize your description by understanding your target audience.
6. Decide on a structure
Afterward, choose a suitable structure for your business description, such as one of these:
A chronological account can assist you in explaining how you developed your company using a storytelling technique. It might be helpful when discussing your company in casual settings or for a brand-building advertisement.
Example: During the COVID-19 pandemic, we founded DogBark Incorporated to assist people who had recently adopted dogs learn more about their new pets’ past and connect with other owners.
Putting your values in order in your description can help clarify why you started your company. This can be useful if your company strives to offer a particular service to the community or if you are describing your company in relation to a charitable endeavor like a fundraiser.
For instance, DogBark Incorporated donates one product to nearby animal shelters for every five units sold in order to assist every dog in finding an owner who can provide them with a happy, safe home and a compatible lifestyle.
In social media and other situations where you want to succinctly describe what you do, this might be useful. If there is space, you might put your most popular item or crucial service first before adding others.
Using data from a DNA test and a GPS tracker, for instance, DogBark Incorporated analyzes your dog’s natural patterns and preferences and offers a variety of food and supply packages that are filled with the ideal products for your pet.
7. Compose your description
Select the key terms from each of your lists, and then use them to create a business description that is appropriate for your requirements. To make sure your description is conversational and fluid, you might try reading it aloud. You can also read it to your loved ones for feedback or to a marketing or advertising expert who works for your business.
Tips on describing your business
Following are some pointers to bear in mind as you draft your business description:
There are no wrong business descriptions
Since every business is different, every business description will be different. If you’re not satisfied with the effectiveness of your business description, consider researching related industries to see what language they employ or asking your clients to describe your company. You can always modify your company description to fit as your business expands and changes.
Use full sentences
Although it may be tempting, it’s important to develop complete sentences instead of just using your lists of values to make a bulleted list. A well-written business description is easier to read and useful in conversations. In addition to conveying tone, writing in full sentences helps readers better understand your corporate personality.
Customers care
A strong business description can humanize your organization and set it apart from the competition. It might be the customer’s first encounter with your brand, so it can influence how they feel about the rest of your website, directory listing, or conversation. It’s also not connected to any particular project, item, or worker, so it can be a wonderful opportunity to be courageous and open about your company and your objectives.
Offer a next step
If you use your company description on your website or social media, consider including a call to action for customers at the end. This could be something like “Call one of our representatives for an estimate today” or “Come in for a cup of coffee!” You could even alter it on a regular basis or seasonally to reflect new product lines. This final line may be an effective way to entice readers to continue reading your site or profile if you prominently display your description.
FAQ
How do you write a business description example?
Second, be clear about what you specifically sell, offer, create, or do as a business. Avoid using unfamiliar words that your target clients or customers won’t understand by being as specific and concise as you can
How do you describe a business that is successful?
Company name: The title given to your company by the state in which it is registered. Type of business structure: Sole proprietorship, LLC, partnership or corporation. Ownership/management team: Names of the key people behind the company. Location: Where is the company headquartered?.
