The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape, finally stitch the cloth and deliver it to the customer.
Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Advertising agencies are mostly not dependent on any organizations.
These agencies take all the efforts for selling the product of the clients. They have a group of people expert in their particular fields, thus helping the companies or organizations to reach their target customer in an easy and simple way.
The first Advertising Agency was William Taylor in 1786 followed by James Jem White in 1800 in London and Reynell & Son in 1812.
All companies can do this work by themselves. They can make ads, print or advertise them on televisions or other media places; they can manage the accounts also. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are:
There are some specialized agencies which work for some special advertisements. These types of agencies need people of special knowledge in that field. For example, advertisements showing social messages, finance advertisements, medicine related ads, etc.
- Full-service advertising agency. A full-service advertising agency is just what it sounds like: an agency that does anything and everything for their client. …
- Digital advertising agency. …
- Traditional advertising agency. …
- Social media advertising agency. …
- Creative boutique. …
- Media buying agencies.
13 – Types of Advertising Agency
What does an advertising agency do?
The services an advertising agency can offer can vary depending on its area of specialties. The general duties of an ad agency can include creating advertisement plans, print or digital, planning how to execute the project and communicating with the client for their guidance and approval of a campaign. Professionals working in an agency may also work under tight deadlines if the client requests last-minute changes to make to the campaign. These agencies are also responsible for the quality assurance of the campaigns.
After ensuring the advertisement campaign is up to the clients standards, the agency delivers the final product to the client, either with a digital file or with tangible print goods. An agency may also monitor how a campaign is performing and report the results back to their client. This can give them a sign of what to improve next time and whats working effectively for the client and consumers.
What is an advertising agency?
An advertising agency is a business that helps its clients with their advertisements and other marketable material to promote an image, product or business. Professionals working at an agency can meet with their clients to determine their advertising needs. From there, they can develop plans based on the guidelines of the client or collaborate with the client for their advertising plans. Some agencies offer clients a full service, which includes everything a client may require when advertising or agencies can focus on a specialty area, such as social media.
If youre choosing between the ad agency that is right for you, consider your interests and strengths in advertising to help you decide.
What are the types of advertising agencies?
Heres a list of 10 different types of advertising agencies for you to explore:
1. Full-service advertising agencies
Full-service advertising agencies offer a wide variety of advertising services to its clients, with both traditional and digital options. Clients may choose this type of agency when they desire several advertising options for their brand. Advertisers may choose to work at this agency if theyre skilled in an assortment of advertisement skills and enjoy switching between tasks for campaigns. For example, in one campaign, a professional may work on the traditional advertisement and in another campaign, the professional may work on the digital deliverables. Here are some options a full-service advertising agency may offer to clients:
2. Digital advertising agencies
Digital advertising agencies offer advertising services online. Clients may choose this agency when they only desire to have digital advertisements rather than tangible advertising goods. Professionals may choose to work at this agency when theyre passionate about digital advertisement and their strengths are in this area. Other professionals, other than advertisers, can work in this agency, including copywriters, videographers and photographers. Here are some services a digital advertising agency can offer:
3. Traditional advertising agencies
Traditional advertising agencies offer classic styles of advertising for clients. Clients may choose this agency when theyre advertising their business to the local area. Professionals may choose to work at this agency if they have a passion for implementing traditional advertising strategies into campaigns for clients. Some services a traditional advertising agency can offer to its clients include:
4. Social media advertising agencies
Social media advertising agencies offer its clients social media-focused advertising. You may choose to work in this agency if youre a content creator or have significant knowledge of social media to help optimize accounts for clients. Clients may choose to have this agency help them with their advertising if they desire an increase in their social media engagement or more traffic going to their website through their social media accounts. Professionals work with their clients to ensure the advertising strategy aligns with their business strategies. Here are some services this agency can offer their clients:
5. Creative boutiques
Creative boutiques offer a variety of creative design options for its clients based on their needs. This type of agency allows clients to monitor how their campaign is performing on their own. A creative boutique also allows clients the ability to choose where they place their advertisements. For example, they can choose to place them as an online banner on third-party websites or as sponsored social media posts. A client may choose this agency when they lack creative professionals to produce the desired content.
Professionals may choose to work at a creative boutique because they can create the content and give the analytical portion to the client. Some services this agency can offer its clients include:
6. Media buying agencies
Media buying agencies work with their clients to choose the best location to place their advertising material. This can include deciding where most consumers may view the material and who is more likely to act on the advertisement when they see it. In this agency, it can include both digital and print campaigns. For example, if a client has a television advertisement for their small pizza shop business, a professional at this agency may suggest placing the television advertisement on a local channel during the news slot.
This can help ensure several individuals in the area are viewing the advertisement for their new local pizza establishment to try.
7. Public relations advertising agencies
Public relations (PR) advertising agencies help their clients enhance and maintain their public image. The public image can include the company, its employees and the CEO. A PR advertisement agency can work with companies to feature their business in the news, local or digital community and other industry websites. Clients may choose to use a PR advertising agency to improve the public image of their brand or increase public awareness about them. Professionals may choose to work at this agency because theyre passionate about public relations and collaborating with brands.
8. Brand advertising agencies
Brand advertising agencies offer a specialty in branding for clients. Branding is a companys name, logo, colors and overall design that differentiates them from other companies. The goal of branding is to make it recognizable and memorable for consumers to recall. Professionals working at these agencies conduct brand and industry research to determine an effective plan for a brand. Clients may choose this agency when theyre starting a new business or wanting a rebranding of their existing business. Professionals may choose to work here because theyre creative and have a passion for creating brand identities for clients.
Some services a brand advertising agency may offer their clients include:
9. In-house advertising agencies
In-house advertising agencies are agencies that operate within an existing company. This means the agency exists to operate for a single client, which is the company that owns them. For example, a multi-national clothing company has created its own advertising agency in the office to focus on creating an advertising campaign for the clothing company. Clients may choose this because it saves them money from outsourcing the work. It can also make communication easier when the agency exists where the company is operating.
10. Interactive advertising agencies
Interactive advertising agencies are like digital advertising agencies, but it focuses on the consumer interacting with the advertisement online. For example, a client may request to send their advertisement to mobile phones as personal messages if the consumer opts into the messages. This is interactive to the consumer because it comes to their phone, often with a link they can click on and follow to the website. Clients may choose this advertiser to increase their online engagement and encourage consumers to click on the advertisements that redirect them to their site.
FAQ
What are the 5 different ad agencies?
- Full service Agencies. Large size agencies. …
- Interactive Agencies. Modernized modes of communication are used. …
- Creative Boutiques. Very creative and innovative ads. …
- Media Buying Agencies. Buys place for advertise and sells it to the advertisers. …
- In-House Agencies.
What are the 3 types of agencies?
- Advertising Agency. An advertising agency is a one-stop-shop for advertising your product or business. …
- Branding Agency. …
- Creative Agency or Design Firm. …
- Digital Agency. …
- Marketing Agency. …
- Media Agency. …
- Public Relations Agency.
