What Is Organic Traffic? (Plus Tips for Increasing It)

How to Get More Organic Traffic (FAST)

Why organic traffic is important

Organic traffic is important as it indicates how well your SEO is working and also represents potential client conversions. When someone searches for a specific item or topic, they are more likely to make a purchase or read an article on a page that relates closely to their search.

This is different from ads, which target people based on their internet activity, including their search activity, and hope the user will be interested in the advertised website. Paid visitors may not be fully interested in the item or topic advertised, though—even if they end up clicking through—since they’re not actively seeking it out like organic visitors are.

Further, visitors who find websites on their own may trust the website more than if they found it from an ad on another website. Typically, people also only click on the first page of search engine results, so finding a website from the top SERP results already builds a higher level of trust between the organic visitor and an unfamiliar website.

What is organic traffic?

Organic traffic is when someone visits a website they found on a search engine. This kind of site traffic means visitors are not being referred by another website or clicking on a paid ad, but are searching for something specific and finding a website on their own. Those who manage websites use organic traffic as a metric to measure how well their website content matches popular and relevant internet searches.

Direct vs. organic traffic

The primary difference between direct traffic and organic traffic is the traffic source. While it’s clear that organic traffic comes from search engines like Google and Bing and is driven by SEO, direct traffic has no traffic source to analyze. Most commonly, this is due to a user typing in the website’s URL directly or by clicking on a bookmark. Other possible reasons for direct traffic, though, include:

In the case of a non-secure website, clicks counted as direct traffic could actually be organic traffic. If you notice 20% or more of your website traffic is direct traffic, with no source, consider the above as possible reasons why and you could see your organic traffic rise once fixed.

Tips for increasing organic traffic

Here are a few ways you can try to increase your website’s organic traffic:

1. Publish frequent and relevant content

One way to bring organic traffic to your website is to publish content like blogs or articles that are meaningful to your target audience. Putting out new content frequently allows more chances for visitors to find you and helps you stay relevant in search engine results.

2. Use SEO for text and images

Organic traffic depends on the application of SEO best practices. Not only is quality content important for a website’s search engine ranking, but so is optimizing that content according to the latest search engine optimization guidance:

3. Check your traffic analytics

There are a few tools online that help websites measure and analyze their traffic. These tools are important for reviewing your organic traffic and determining which marketing methods are working best for you.

When checking your traffic analytics, think about when you made changes or added content to your site to see how they affected your traffic. Sometimes, these tools also let you see which keywords visitors searched before finding your site. Use those keywords in your content to optimize SEO and bring in more organic traffic.

4. Stay active on social media

Social media activity is an important aspect of building a digital presence and possibly increasing organic traffic. For example, having social media accounts with the same name and content as your website allows you to take up more space in search engine results, which can raise your chances of being found and increasing organic visits. Just like on your website, its a good idea to post frequent, relevant content to your social media.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

FAQ

What is meant by organic traffic?

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.

How does organic traffic work?

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Think of it this way; you search for a given topic, like “bike repair shops,” and you see a list of results. You click on one of those results to visit the brand’s website.

What is good organic traffic?

How To Increase Organic Traffic to Website
  1. Use long-tail keywords.
  2. Consider influencer marketing.
  3. Leverage on-page SEO.
  4. Find and remove non-performing content.
  5. Become a guest blogger.
  6. Create video content on YouTube.
  7. Promote your content on social media.
  8. Answer questions on Google’s People Also Ask.

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