What Is Leadership Communication? (Plus Best Practices)

Leadership communication is a type of communication most commonly used by leaders to relay information about the company’s culture, core values, mission, and crucial messages to build trust and encourage employees. In practice, it involves delivering a shared vision and inspiring others to buy into that vision.

Organizations are held together by communication, which also serves as the main means of interpersonal interaction. Organizational communications seek to ensure that everyone is aware of the problems the organization is facing, both internally and externally, as well as what each person can do to help the organization succeed.

Each chapter concludes with vignettes of outstanding leadership communicators. They frequently concentrate on a particular instance when the leader employed effective communication techniques to deliver a message that influenced the vision or mission of an organization and produced a favorable outcome.

This collection is by no means definitive. In fact, a strong case could be made that every successful leader is at their core a skilled communicator of leadership. The leaders presented come from all walks of life. They all share a personal leadership style that is rooted in communication as a way to achieve their vision, mission, and goals as a leader for the benefit of their organization and for themselves as contributors to the organization. This is the only thing that unites them.

Not all of the leaders featured in these vignettes are expert orators; in fact, very few leaders are. However, they are all exceptionally good at listening with their hearts as well as communicating their ideas through words. They are all outstanding leaders who communicate effectively because they each model effective leadership through their words, actions, and deeds.

The Leadership Communications Lessons that are intended to help you identify specific leadership communication strengths are presented at the end of each of the vignettes. You’ll see that a lot of the lesson points are repeated, obviously with new examples. This is for good reason. Good leadership communications depends upon constancy, consistency, and frequency.

The leaders of the company have two options when it comes to communications when this occurs, and it seems to occur in the cycle of any successful enterprise: They can either say nothing and hope the story just goes away, or they can speak out and work out their issues with input from key stakeholders.

Companies frequently choose poorly, choosing to hibernate rather than announce bad news. Even worse, senior managers huddle silently rather than converse with even workers. When this happens, communication does continue. Communication, like nature, abhors a vacuum. People will create their own messages when the leader is silent, usually in the form of rumor, innuendo, and gossip. The end result is a compounding of issues: Workers who could contribute to the solution instead do so. Why? Because they lack knowledge, or worse, are misinformed. Instead of leaving it up to the audience to come to their own conclusions, the leader needs to speak up and tell the truth. Employees will arrive at the opposite conclusion from what you want them to if you let them draw their own conclusions without giving them the right information. When the issue is addressed in a timely manner, they may not automatically assume the worst and realize that it is only a minor issue.

When your boss says, “Our people are this company’s most valuable resource,” you groan because you know it’s a platitude because it doesn’t feel right. You also know better. The boss constantly keeps an eye on you out of fear. Your coworkers are frustrated at their inability to make decisions. Your subordinates are fearful of losing their jobs. Additionally, the bean counters are hinting at impending job losses. Could it be that there is a disconnect between the speaker and the message? Exactly! The words are not consistent with the boss’s behaviors, and this is from a company where people are important. As a result, what seems good and genuine appears fake and untrue. This is an illustration of a scenario in which the speaker’s message and delivery do not coincide; there is a lack of credibility.

Effective messages are built upon trust. We don’t just give our leaders our trust; we expect them to earn it. How? By demonstrating leadership in thought, word, and deed. Credible leaders are those who show through their actions and behaviors that they have the organization’s best interests at heart. They are the kind of supervisors who see themselves as allies; they want their employees to succeed and give them the support they require in order to do so. These managers make significant investments in the people or teams that report to them because they understand that their performance will be evaluated based on those contributions.

A leader is well on the way to gaining trust when they commit to the success of people in order to accomplish organizational goals. The specific actions of the leader, such as outlining the vision, establishing expectations, formulating plans, and allowing for regular feedback, are additional ways to show trust.

We refer to the message coming from a leader we trust as a leadership message. Such a message is grounded in the person’s character and position within the organization. Because it derives from one of the fundamental leadership behaviors, communication, the leadership message is crucial to the organization’s health. The capacity to communicate may be the most crucial of all leadership traits. Communications lays the foundation for leading others.

Messages from a leader that are deeply ingrained in the values and culture of an organization and are crucial to key stakeholders are referred to as leadership communications. g. , employees, customers, strategic partners, shareholders, and the media. These messages have an impact on an organization’s vision, mission, and transformation. Building trust between a leader and their audience is the main goal of a leadership message. Traits of leadership communications (shown in Figure 1-1) reflect:

There are many types of leadership communications. Every one of them results from a leadership action that is communicated from the leader’s perspective, i e. putting the needs of the business and its employees first. Leadership messages are intended to pique interest, win support, and eventually forge a trusting relationship between leader and followers. Additionally, they go above and beyond by focusing on results, which makes it possible for leaders and followers to collaborate more effectively because they are aware of the problems and what needs to be done to solve them.

The market’s challenges force us to change how we operate both internally and externally in order to better serve our customers. The changes we are requesting won’t be simple, but they will be required. Yet we must learn to embrace change. We must harness change’s power and seize the new opportunities it will present us instead of seeing it as something to be feared.

I see my role as a leader as one of assisting our group. I anticipate that everyone on our team will cooperate with one another and support our team’s goals. I demand independent thought and problem-solving from everyone on our team. I expect you to let me know about any challenges you run into that you can’t get past. You will be asked to leave the project if you refuse to cooperate and conceal issues.

According to Peter Drucker, communication is more about fostering cultural kinship than it is about disseminating information. [1] Staff members need to feel invested in the organization and its success. Through leadership communications, the ownership stake is established, cultivated, augmented, tested, and fulfilled. It is imperative that the leader encourage two-way dialogue, particularly by allowing feedback in the form of ideas, suggestions, and even disagreement. Organizational communications are too frequently perceived as being one-way from the top, with information being distributed in tidy packages like marketing messages. In fact, one aspect of the advertising process that leaders would do well to imitate is the constant pursuit of knowledge through consumer research. Advertisers want to know what you think of the message. Leaders can do the same. Its called listening.

Employees can better understand what the leader wants, what the organization needs, and how they fit into the picture by communicating the leadership message repeatedly in a variety of situations. Leaders and followers eventually develop a bond based on mutual respect. When that happens, the leader and the followers can work toward organizational goals while sharing a common purpose and being bonded by trust.

Organizational communications’ main goal is to make sure that everyone is aware of the problems the organization is facing, both internally and externally, as well as what each individual can do to help. Everyone in the company has a stake in communications; it is not just the functions of marketing, public relations, or human resources. Everyone in the organization must be responsible for communications as a core competency. To achieve this, management must create an environment where staff members feel free to voice their opinions and grievances. In addition, management must be explicit about what is expected of individuals, teams, and the organization. Additionally, management must organize its communications in a way that is significant and consistent with the organization’s culture. Communications Planner: The Leadership Message.

The Key to Powerful Leadership Communication

Why is leadership communication important?

Leadership communication is important for many reasons, including:

Inspires team

A leader can motivate their team to act in a situation by communicating with them clearly. Effective leadership can encourage growth, motivate success and improve profitability. If the team leader has a specific objective, they can share their vision and a strategy for how each team member can contribute to achieving the objective.

Builds confidence in leadership skills

Practicing leadership communication can help build leadership skills. A leader’s confidence in their ability to communicate with staff members can rise if they establish a pattern of doing so. Even just appearing confident can help leaders communicate with their team members more effectively.

Convey ideas more effectively

Good communication principles can help a leader convey their ideas. They can order, emphasize, and clarify their messages so that workers hear a clear message from their boss. This can help to clarify project specifics, safety protocols, goal-setting, and personal obligations.

What is leadership communication?

Leadership communication is a technique used by leaders to comprehend and interact with their team members more effectively. They solicit feedback, present ideas, and strategize using leadership communication. Leaders can improve the quality of communication between themselves and each employee by engaging in leadership communication practices.

Best practices for leadership communication

Here are some essential guidelines for effective leadership communication that you can use to improve your leadership abilities:


How you prioritize your requests to your team members or employees is one aspect of leadership communication. You can make prioritized action plans to ensure that information reaches your employees in the proper order, which will improve communication. By sending action requests in a logical order, this clears up confusion and increases efficiency. When communicating a new project, for instance, you should first outline the task before going over the resources required to complete it. There is less likelihood of wasted work if you request actions in the proper order.


Consider repeating your message to your audience using different techniques to help strengthen it. This can improve comprehension and serve as a resource for groups and individuals. Repeating requirements, expectations, and deadlines to your team can help to minimize the possibility of misunderstandings. For instance, following a first meeting regarding a new project, you can send a follow-up email with a summary of the meeting’s agenda and a link to the presentation’s slides.


When leaders make themselves understood by their stakeholders and team members, they are being visible. You can accomplish this in a number of ways, such as by speaking personally with employees, debating project specifics with team members, and visiting employee workspaces. Visits and conversations with others show that you are approachable and that you are paying attention to your staff. You are more approachable for feedback and an employee may feel more at ease around you if you are more visible.


Empathy, or how well you comprehend your team members, is yet another facet of effective leadership communication. Empathy as a leader demonstrates to a team that you care about them both as individuals and as a unit. For instance, if you excuse an employee for tardiness after learning that they were delayed due to a sick child, your staff might appreciate that you take the situation into account. Being compassionate and understanding with staff members may encourage them to work as a more thoughtful and effective group.


No matter their level of expertise, employees can better understand instructions by keeping things simple. You can communicate concepts to staff members and complete tasks by simplifying complex instructions or project goals. To make sure a process’s prerequisites are being met, try to distill it into its crucial steps and necessary outcome.

Tips for leadership communication

Consider these tips to help improve your leadership communication:

Allow and use feedback

To find out how you can enhance your communication skills and methods, ask for feedback. This can assist you in determining your leadership strengths and weaknesses. Consider seeking feedback from team members, supervisors and peers. Make yourself approachable and visible so that staff members feel comfortable providing feedback and making improvement suggestions. Ask for feedback on your leadership skills in team comment boxes, employee reviews, surveys, or other venues.

Practice positive language

Positive language can help improve your perception as a leader. Speaking confidently or encouragingly in speeches, presentations, and conversations may make workers more receptive. Positive leadership that is demonstrated in both words and deeds can enhance the mood and environment in your department and boost productivity.

Address the individual

As a leader, it’s crucial to tailor your management, strategies, and duties to each of your employees as specifically as you can. It may be more difficult to think independently and empathize with your team as you have more subordinates. However, spending time talking to each employee about instructions, project guidelines, and expectations may help them comprehend them better and communicate with you honestly. Additionally, you can enhance your management methodology by working independently and spending time listening to their feedback.


What are the 3 main leadership communication skills?

But effective communication impacts more than just the bottom line. It gives leaders the ability to mobilize their team around a common goal, empower staff members, foster trust, and successfully navigate organizational change.

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