What Is Digital Product Design? (Defintion and Components)

‘What does a product designer do?’ You’ve probably heard that one before – and maybe even wondered yourself. In fact, there isn’t a single answer to this question. Depending on the project requirements, product designers will wear many hats – from market research and wireframing, all the way through to UX writing or even basic software development. In this article, we’re going to shed light on each possible role your digital product designer might perform.

Digital Product Design Explained // How to Become a UX Designer || Crema

What does a product designer do?

Digital product designers primarily work for tech companies to oversee and contribute to every stage of a digital items creation. They can combine the skills of graphic designers, product developers and other tech professionals to contribute to the creation of a new digital object, product or software.

These professionals may have an understanding of what consumers are looking for and what their target market prioritizes. They can use this knowledge to add value to their designs in order to attract customers and help their employer remain competitive. Theyre usually vital actors in the entire execution of a project and may lead the UX and UI design. Some of their professional duties may include:

What is digital product design?

Digital product design is a process that professionals use to create innovative technical solutions that address consumer requirements, desires or priorities. This involves an in-depth perception of their consumers and understanding how they move through a digital experience by learning to use and operate it to receive the desired outcome. This design process is important because it can help you attract and interest new customers while adding value to the company.

Rather than a physical object, digital items are products that users can purchase, download or use on a mobile application, website or other technological platforms. Digital products can include computer programs, music production software, mobile apps and video games. As technological developments continue to impress, more companies may decide to create digital items and take part in this dynamic industry.

Product design components

While product designers rarely work alone, their employer still may require them to be skilled in a variety of areas. The various aspects of this role can allow professionals to take consumer research into account while working with other professionals, such as app developers or computer programmers, to execute an innovative project. Some components of product design include:

UX design

UX design, also called user experience design, allows professionals to combine branding, accessibility and function to create innovative projects. This element of digital product design focuses on an end-users experiences with applications and websites. Digital product designers use the results of market research to review the data in order to identify what their target audience cares about and prioritizes in order to create an item or system that addresses these variables.

UI design

UI design, also called interface engineering or user interface design, consists of creating interfaces, which are graphic appearances and layouts, for software, programs and machines. This may include text entry fields, images and visual designs or interface animations. Along with UX design, it allows product creators to maximize and improve user experiences by evaluating every interaction that a consumer may have with the digital item. UI professionals may create websites and webpages as well as the visual elements featured on them.


One integral aspect of digital product design is understanding what your target audience is interested in and how you can create a product that meets their desires. This may require an in-depth understanding of business and market research strategies in order to access your consumers and learn about what they prioritize. You can also conduct research on the market and industry competitors performance. Business skills and market insights may allow you to forecast and predict the success of the product before you begin the development process.

Sound design

Sounds can affect users experiences with a digital product and may set its tone or mood. Sound, UI design and motion may all collaboratively contribute to the overall feel or perception of an item. While projects may not typically require product designers to be musicians or sound design experts, they may be able to recognize where and when a project can benefit from sound features or knowing which sounds to include in a variety of different products.

Motion design

Along with sound design, motion design is an important aspect of how consumers interact with a digital product. While it can essential for the success of a project for things to be aesthetically pleasing, designers may also benefit from ensuring that all elements of a product move correctly. Moving aspects of a product can improve users interactions with the item and help the product make a positive impression on consumers.


In addition to the audio and motion of a digital product, they may include written content as well. This means that designers may benefit from being proficient copywriters. Text can include any icons, labels or buttons, and any written parts of a product that help the user navigate through using a digital item. UI components may contain text as well, making writing an important aspect of project execution. Textual elements complement other features of the product to create the tone and appearance.

Interaction (IxD) Design

IxD design includes an understanding of how human and digital programs interact and how people may use programs and software. This may involve evaluating what actions users perform to create a result in the digital program or product. This process can go further than the design of the project itself and include an understanding of users behavior with the product, allowing this information to influence their output to accommodate specific user preferences and habits.


The success of a digital product may depend on marketing and advertising, so this can be an important aspect of a designers role. Marketing can help capture the target audiences attention before designers release the final product. Professionals may be able to market a strong product, and can easily highlight its most innovative or useful features based on their consumer knowledge. If a team finds it challenging to develop an effective marketing campaign for their digital creation, they may use this knowledge to revise or edit the product to appeal to their target audiences interests.

Content design

Professionals in this industry may understand the value of a digital products content and can benefit from being able to create, edit and present topics and ideas that add value to their designs. This may involve in-depth knowledge not only about what content is but about the right way to format and integrate it into their products. Designers may oversee and approve subject matter that others have created or contribute to the products content themselves.

Interpersonal skills

This process may require professionals to take on a leadership role within a project to ensure that the rest of their team creates an innovative and marketable product within a specific timeframe. They may use their interpersonal communication skills to connect with other people on their team, share and exchange ideas and delegate tasks in a clear and effective way. These skills can allow them to be helpful and motivating leaders who contribute to the successful execution of a project.


SEO, also called search engine optimization, and ASO, also referred to as app store optimization, can allow designers to maximize the exposure of their new digital product. These tools can provide designers with insights into their target audiences reaction to keywords, graphics and other aspects of a products presentation and marketing. ASO may also highlight users interactions with the product, including screenshots and other metrics on the popularity of a digital item.


While the role of digital product designer may not require extensive coding knowledge, these professionals may benefit from having a broad understanding of this topic. Being familiar with coding can allow designers to effectively communicate with digital developers and provide them with useful input regarding the technical aspects of a product. This can also allow them to understand the likelihood of a products creation and development.

User analytics and testing

Product designers can implement user testing and use these analytics to influence the final version of a product before they release it within the market. Whether designers seek feedback regarding a specific feature or aspect of their product or are interested in their audiences general perception of the item overall, this component of the design process can provide valuable insights. This means it may be important for designers to be able to understand analytics and make improvements accordingly.


How do you define a digital product?

A Digital Product is a software enabled product or service that offers some form of utility to a human being. In other words, all digital products, from a mobile app to a website experience, attempt to solve a problem for a group of people trying to accomplish something.

What is digital product in UX?

A digital product, in the context of product design, is a software application, website, or platform that provides some sort of value to its users. It covers designing for both the UI (user interface) and UX (user experience).

Why is digital product design important?

This design process is important because it can help you attract and interest new customers while adding value to the company. Rather than a physical object, digital items are products that users can purchase, download or use on a mobile application, website or other technological platforms.

What are your strongest digital product design skills?

Things to keep in mind for optimal user-centric designs:
  • Empathy. …
  • Goals, Anti-Goals, and Audience. …
  • Problem Framing. …
  • Idea Generation. …
  • User testing, feedback, and validation. …
  • User experience (UX) design and user flows. …
  • Branding, visual, and user interface design. …
  • Motion and interaction design.

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