In light of the pandemic, businesses worldwide are implementing a buy online, pick up in store (BOPIS) strategy to give customers a more convenient and nearly contactless shopping experience. In fact, the value of U. S. According to Statista, purchases of BOPIS made during the pandemic rose by 63 percent in 2020.
What is BOPIS?
How do stores use BOPIS?
Specialized POS, or point of sale software, is used by retailers with BOPIS. Customers of physical stores can buy things online thanks to POS software. The item is taken out of the POS system’s inventory memory with the purchase, and the money is added to the store account. Employees at the store receive a notification when a customer places an order, and they locate and hold the item for the customer. During the holiday season, a retailer may use the BOPIS system to promote their online services in order to cut down on customer wait times and lines. BOPIS is used by some retail establishments to reduce foot traffic and the need for additional staff.
What is BOPIS in retail sales? A definitive guide
BOPIS, or buy online, pick up in store, is a sales strategy in which customers browse a business website for a product, make an online purchase, and then pick up the item at their nearby store branch. BOPIS combines traditional storefront sales with e-commerce sales. BOPIS is used by retail establishments to boost revenue and draw in new clients by providing a quicker, more effective shopping experience.
Benefits of using BOPIS for customers and stores
BOPIS offers many benefits to both customers and stores. These benefits can include:
Tips for using BOPIS in a retail setting
Here are some helpful tips for using BOPIS in retail:
Communicate with customers
Consider making an announcement or digital newsletter outlining the change before you launch your BOPIS system to customers. Include a description of the systems’ operation, a link to the business website, and the store’s phone number. Use FAQs or a process fact sheet to anticipate customer inquiries. By keeping in touch with your clients, you can clear up any misunderstandings about the system and make sure that the BOPIS system launches smoothly.
Designate store space for pick-ups
Customers can benefit from a BOPIS kiosk or self-serve shelving to speed up the procedure. Consider dedicating a space in your store for BOPIS orders. Many food service establishments offer the option of a self-serve shelf, which enables customers to enter and collect their items without stopping at a register. Signage directing BOPIS customers to the kiosk should be placed at the entrances or throughout the store. To assist with any customer service issues, you can also devote some staff time to the BOPIS desk or kiosk.
Consider mobile-friendly ordering
Many people use mobile phones or other devices to access the internet. No matter what device a customer uses to access the BOPIS system, having a mobile app or mobile-friendly website can help. Enhancing accessibility can increase current customer loyalty and draw in new clients. Hire a development company to create a unique mobile application that clients can use to order BOPIS.
FAQ
What is BOPIS at Home Depot?
In 2018, 47 percent of all purchases on HomeDepot. BOSS (Buy online, ship to store) purchases on www.com BOPIS is gaining momentum, so BOPIS-friendly vendors may occasionally outperform online-only or retail-only rivals.
What is BOPIS strategy?
BOPIS stands for buy-online-pickup-in-store. Customers can take advantage of the convenience of placing their order from an online retailer while still picking it up in person from a brick-and-mortar store using this model, which is an omnichannel retail strategy.
What is BOPIS in digital marketing?
To put it simply, BOPIS in retail enables a customer to purchase items online through a website or mobile app and benefit from same-day, in-store pickup from either their own vehicle outside the store or inside at a designated merchandise pickup counter.
What is BOPIS in fulfillment?
The term “BOPIS” stands for “Buy Online, Pick Up In Store.” The fulfillment model gives customers a simple way to buy things online and pick them up from a store whenever it’s convenient for them. You can pick up items from a store, a BOPIS retail locker, or a designated pick-up location.
