What Is ACV in Sales? (Plus Examples)

ACV (annual contract value) is a key metric that shows you how much an ongoing customer contract is worth by averaging and normalizing its value over one year. You can use ACV to measure the dollar value of all your customer accounts, whether they involve: Monthly subscriptions. Differently priced plans.

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ACV is the calculation for profits made after recurring expenses and the contract’s value have been calculated and subtracted from the cost of one contract over the course of its subscription period. You can collect data for ACV over multiple years and for businesses with a variety of products, like single-month subscriptions and one-time fees like activation fees. As a result, you can use ACV to determine the revenue a company generates in a more thorough manner.

Instead of focusing only on subscription-based businesses, ARR is a standardized metric used across multiple industries that you can use to forecast the revenue generated by any industry. As a result, the metric collects data at a specific time rather than over a period of several years, and almost every company calculates ARR. ARR also disregards one-time fees and presumes that a billing structure is not particularly significant. You can calculate ARR for a single day. In addition to these factors, ARR only accounts for the revenue from contracts lasting more than a year, which limits it for businesses with diversified portfolios.

What is ACV in sales?

You can use the annual contract value metric to determine how much money a contract or subscription brings in overall each year. Software as a Service (SaaS) business models that rely on one- or two-year subscriptions for their services frequently use this metric. In order to compare ACV to other metrics like annual recurring revenue and customer acquisition cost, for example You can determine the profits for an SaaS business by using all three metrics. ACV is the annual value of one active product subscription.

ACV has no set standard value because it is highly dependent on the specific business and its contracts and can vary greatly from one business to another. For instance, a SaaS company with a low subscription cost but many customers may generate the same amount of revenue or even more than one with a high subscription cost but few customers. Due to variations in subscription prices and lengths, two comparable businesses may have various ACVs. As a result, ACV becomes a business-dependent metric that can be used to compare a business to itself over time.

How to calculate ACV

You can predict revenue over time periods like months, years, and decades by calculating ACV. To calculate this metric, you use the formula:

ACV is equal to the sum of the contract’s total value and its remaining years.


The procedures listed below can be used to figure out a company’s ACV:

Examples of calculating ACV

Using ACV to compare to metrics like ARR and CAC, two examples of how to do so are provided below:

Example one

Gathering the information for each contract is the first step in calculating ACV. The values and durations of various contracts are shown in the table below:

After gathering the information, you can determine the ACV for each contract in the table by entering the following information: *Contract length****Contract value**Five years$50,000Two years$20,000Four years$20,000Three years$15,000Five years$45,000* The calculations for each one are below:

Once you have calculated the ACV for each contract, add them all up and divide by the total number of contracts to arrive at the average ACV, which comes to $7,800. After calculating the average of the ACVs, you can compare this figure to the company’s annual revenue, which is $39,000.

Example two

The lengths and total contract amounts for various subscriptions are displayed in the table below:

*Total contract value****Contract length**$4,0002 years$2,0001 year$3,5001. 75 years$2,5001. 25 years$5000. 25 years*Once you have information on the cost of each contract and its duration, you can figure out the specific ACV for each one as follows:

Keep in mind that even subscriptions that are shorter than a year have an annual value because ACV is a normalized value for a year. You can average the individual ACVs after you have determined each one to obtain a value of $2,000 per contract. You can make decisions about the company’s future and its revenue using this information along with the company’s ARR of $10,000. This can also assist you in developing a strategy to raise sales or reduce expenses by restricting the number of subscription plans a company offers.


What is ACV stand for?

Annual contract value (ACV)

What is the formula for ACV?

Use the following formula to determine ACV: total contract value x number of years under contract Your ACV would be $10,000, for instance, if a customer signs a 5-year contract for $50,000. You can determine monthly recurring revenue (MRR) and multiply it by 12 if the contract is written up on a monthly basis.

What is ACV growth?

ACV Growth Rate, which is typically expressed as a percentage, is the change in average contract value over a given time period compared to the prior time period. Alternate names: Annual Contract Value Growth Rate.

What is average ACV?

A SaaS marketing metric called Average Contract Value (ACV), also known as Annual Contract Value, averages and normalizes customer contracts over a one-year period to determine the average value of those contracts.

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