What Does a Communication Specialist Do? (With FAQ)

A fast-paced and exciting career, working in communications is a great way for recent grads to learn about the field of communications while helping companies get their message across effectively. If you’re considering a position as a communications specialist, you might be wondering whether the role might be a good fit for you.

Communications specialists develop and nurture relationships between an organization, members of the media and the public. Often, they are the public face of an organization. These professionals rely on exceptional writing and public speaking skills to represent their company across various media platforms.

Five Things Every Communication Specialist Must Always Remember.

What does a communication specialist do?

A communications specialist builds and maintains relations between their organization, the media and the public. They often serve in public-facing roles and represent their organizations. Specialists rely on a range of skills in communication to perform their jobs, including writing and public speaking skills. Several job duties that are common for communications specialists include:

What is a communications specialist?

A communication specialist may work in public relations, media or promotions to bring public awareness to a companys products or services. They may also work with marketing, sales and public relations teams to develop strategies that help build and promote a brands reputation within consumer markets. Communications specialists apply a wide range of techniques and methods that help them support companies missions and overall business goals. These professionals may also be public representatives for their organizations, as they coordinate with industry professionals, mass media communications and the public to achieve successful outcomes.

Career requirements for communications specialists

Consider the following requirements and qualifications for becoming a communications specialist:

Education

Most specialists earn a degree to enter a career in communications. A bachelors degree in communications is usually the first step toward gaining an entry-level role in the field. Other options for your degree include public relations and marketing, as both degree fields support a career in communications and promotional roles. During your degree program, you can gain practical experience by completing an internship, which many aspiring specialists often do to further develop their skills. While its not a requirement to begin your career, a graduate degree in a specialized field of communications, media relations, public relations or marketing can help you advance and further develop in your role.

Certifications

Professional certifications are also available to communications specialists who plan to advance in their careers. For instance, the Communication Management Professional (CMP) certification is available to specialists advancing into management roles and demonstrates competency in this capacity. Another option is the Strategic Communication Management (SCM) credential, which shows capabilities in business and strategic communications at executive levels. Most employers may not require professional certifications, but earning advanced credentials in your field can help you expand your job opportunities and distinguish your qualifications from other candidates.

Please note that none of the certifications mentioned in this article are affiliated with Indeed.

Essential skills

Communications specialists combine effective communication skills with interpersonal skills to achieve successful outcomes for their organizations. Written communication, public speaking and listening to feedback are several aspects of communication these professionals rely on to perform their jobs. Your ability to problem-solve, think creatively and organize your workflow are also essential skills for a career as a communications specialist.

FAQ about being a communications specialist

The following questions include additional information for more insight into a communications career:

Where can communications specialists work?

Communications specialists can find employment within many industries, working for public, private, nonprofit and government organizations. They may work in sales, finance, technology, health care and corporate settings to support their organizations brand missions and objectives. No matter their career industry, specialists serve as the public representative of their companies and work to support profitability and growth.

How much does a communications specialist make?

How do communications and public relations specialists differ?

Although communications specialists and public relations specialists share some overlapping characteristics, specialists in communications often take on more responsibilities. Both professions focus on the promotion of a brands public image, but communications specialists often perform other tasks in addition to their publicity efforts. For instance, communications specialists may oversee the internal business communications activities for their organizations, including the distribution of company-wide announcements, newsletters, reports, workshops and presentations. These responsibilities reflect the additional oversight communications specialists may have, whereas many public relations professionals may rarely focus their work on these processes.

What fields can communications specialists pursue?

The communications field is a broad career focus, extending into many types of communications for business and promotions activities. This means professionals can specialize in several areas of communications, including corporate, mass and strategic communications. Other specializations in the field can include digital and electronic communications, broadcasting, intercultural communications, industrial relations, corporate communications and multilinguistic communications.

Whats the career outlook for communications specialists?

FAQ

What skills does a communication specialist need?

A communications specialist is expected to be a strategic thinker with meticulous attention to detail, working well under pressure, and meeting deadlines. You will have excellent interpersonal and communication skills with the ability to multitask and adapt in a fast-paced environment.

Is communication specialist a good career?

A communications specialist is a good career.

This is because there is a lot of variety within the role and plenty of opportunities to move into different industries, companies, and roles. While they typically do not make exceptional money, most people in communications make good money in a well-respected career field.

Where does a communications specialist work?

Communications specialists can find employment within many industries, working for public, private, nonprofit and government organizations. They may work in sales, finance, technology, health care and corporate settings to support their organizations’ brand missions and objectives.

How do you become a comms specialist?

To pursue a career as a communications specialist or PR specialist, you need a bachelor’s degree in business, communications, English, marketing, or journalism. Earning additional qualifications, such as a master’s degree or professional certifications, can help advance your career and open up more job opportunities.

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