What Can You Do With a Marketing Degree?

Marketing involves promoting products and services to consumers through research, analysis, branding, and relationship building. If you love the idea of finding creative ways to build interest in and promote goods and services to a targeted audience, you should consider becoming a marketing major.

Highest Paying Jobs For Marketing Majors! (Top 10)

Determining which marketing degree is right for you

Depending on your ultimate goal in marketing, you may need to follow a certain educational path. In some cases, you may need to earn an associate or bachelors degree and gain several years of experience. For example, if you want to be an account manager, you might only need to earn an associate degree and focus more on building a portfolio and experience. Academic and executive careers usually require at least a masters degree.

What are the degrees for marketing jobs?

There are four basic marketing degrees you can earn:

Associate degree

An associate degree program in marketing teaches you the fundamentals of the field and is often shorter than a bachelors program. You can usually complete an associate program in two years or less, allowing you to start working in the field quickly. Many of your associate program credits could transfer to a bachelors program if you decide to pursue this degree later on. Youll likely take courses like:

Bachelors degree

An undergraduate program offers an in-depth review of marketing and usually takes about four years, though it could take more or less time depending on your pace. A bachelors degree is a basic requirement for many entry-level marketing jobs, making this program a good place to start your education. Its also a requirement for graduate programs, so youll need to earn this degree if you want to pursue a higher education. Some courses you could expect to take include:

Masters degree

Masters programs in marketing usually expand on the knowledge you gained in your undergraduate program and allow you to specialize in particular areas of marketing. For example, you may be interested in the statistical parts or selling aspects of marketing, which you can focus on during your program. Most masters programs take two to three years to complete, and you could earn a Master of Business Administration with a focus in marketing or a Master of Science. Depending on your specialization, you could take the following classes:

Doctoral degree

A doctoral degree is the highest-level degree you can earn, and it can take anywhere from two to four years to complete the program. You probably only need to consider a Ph.D. in marketing if you want to teach at the college level or perform research. Just like earning a masters degree, a doctoral program allows you to focus your efforts in a particular marketing niche. Some classes could include:

Careers for marketing majors

Consider these careers that you could get with your marketing degree:

Associate degree

With this basic degree, you could pursue the following marketing jobs:

Bachelors degree

You could qualify for the following jobs with a bachelors degree in marketing:

Masters degree

Review the follow jobs that often require a masters degree in marketing:

Doctoral degree

With the highest degree in marketing, you could get these jobs:

How to find a job in marketing

Once youve decided to pursue a career in marketing, here are four steps that can help you with the search:

Key marketing skills

The following are some marketing skills that you may want to develop and highlight on your resume:


Which degree is best for marketing?

The Bachelor’s Degree in Marketing

As stated in the United States Department of Labor’s Bureau of Labor Statistics report, “Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous.

What majors work well with marketing?

Related majors include advertising, marketing research, public relations and sales management. Studying marketing at a four-year college or university will lead to a Bachelor’s of Science (BS), Bachelor of Science in Business Administration or Bachelor of Business Administration (BBA) Degree.

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