What Are Quality Objectives? (With Some Examples and Tips)


How to create quality objectives

Use the SMART goal-setting approach, which stands for specific, measurable, attainable, relevant, and time-bound, when establishing your quality objectives. The following steps should be followed when developing your quality objectives:

1. Determine your mission

Consider the purpose of your organization before creating your quality objectives. Think about your company’s mission and strategies as you choose your goals. You can also think about what your clients might anticipate from you and base your goals on their needs.

2. Be specific

Be specific when formulating your quality objectives so that you can succeed. Try to pinpoint an area where your company’s operations could be improved. Instead of a general objective, you might concentrate on one thing A marketing company might want to increase the number of clients for its digital team, for instance.

3. Make it measurable

Make sure your goal is measurable so that you can determine if you achieved it. If it’s possible, give a percentage indication of the amount you want to increase or decrease in a particular area. A marketing company might set the 15% client growth goal for their digital team as a quality objective. They can compare the number of clients at the beginning and end to see how many more they had by the end to determine whether they were successful in achieving this goal.

4. Keep it within your abilities

Think about whether your quality goals are attainable as you set them. You can look back at historical data to see what your company has accomplished in the past. If the marketing company’s client base previously increased by 12%, then a 15% increase is probably doable.

Make sure your goals are realistic in the same way that they are attainable. This can encourage your team to have hope for this kind of advancement. For instance, if your marketing company wants to increase its clientele by 50%, that goal might be unrealistic given that it would be significantly higher than the 12% increase it experienced previously.

5. Align with your goals

Ensure that your company’s goals are applicable to your quality policy and customers. Consider your overall mission to see if this objective can assist you in achieving it. Getting more clients can help a marketing company reach its overall goal, which is to offer marketing services to customers.

6. Set a deadline

Choose a deadline for when you intend to accomplish your goals so that you can keep track of your progress. Think about whether you want to accomplish this in the upcoming quarter, year, or six months. For instance, a marketing company might want to add 15% more clients to its digital team in the upcoming quarter.

What are quality objectives?

Quality objective categories may include:

Tips for implementing quality objectives

Here are some tips to help you implement quality objectives:

Communicate with your team

So that your team members are aware of what you are attempting to accomplish, communicate your quality objectives to them. This can guarantee that everyone acts appropriately and moves in the right direction. Holding a team meeting or establishing a platform for group collaboration are two examples of how to communicate your goals.

Create an evaluation methodology

You can develop an evaluation methodology as you work toward achieving your goals by doing so. Decide when to revisit these goals and how to monitor important metrics. Regularly assessing your company’s operations can help you make improvements and determine whether you need to change your goals.

Use documentation to track progress

Keep track of all information pertaining to your quality goals so that you can evaluate your metrics and success. Utilizing document management software that enables information sharing among the team members will help you achieve this. You can monitor your progress toward achieving your goals by maintaining documentation.

Examples of quality objectives

Here are some examples of quality objectives for different categories:


Here are some examples of quality objectives related to defects:


Here are some examples of performance quality objectives:


You can use the following examples to help you create a quality objective for safety:

Customer service

Examples of quality goals for a company’s customer service include the following:


Here are examples of quality objectives for a companys delivery:


Here are some efficiency quality objective examples:

Please be aware that Indeed is not connected to any of the organizations mentioned in this article.


What are quality objectives examples?

Quality objectives are measurable goals relevant to enhancing customer satisfaction and are consistent with the quality policy.

Examples of quality objectives:
  • Obtain 100% customer on-time-delivery.
  • Reduce production defects by 10%
  • Average operation efficiency to be >90%

What is quality and its objectives?

How to Make the Quality Objectives Work for You
  1. Specific. An objective must be precise and clear in order to yield the best results.
  2. Measurable. How can you determine whether an objective has been attained if it cannot be measured?
  3. Agreed. …
  4. Realistic. …
  5. Time-Based.

What is the difference between KPI and quality objectives?

Your organization’s highest levels set quality goals. They can be specific to departments, processes, teams or projects. They outlined the objectives pertaining to the worth of the products, services, and processes.

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