How To Write a Welcome Letter


Types of welcome letters

There are numerous welcome letter types to take into account. Knowing the different kinds can help you choose which to use. No matter the kind, it’s crucial that the welcome letter be succinct and deliberate. Here are the various types of welcome letters:

New employee welcome letter

Before they begin working at their new job, new employee welcome letters are meant to welcome your new hires and wish them well. It also gives them pertinent information to make their arrival and first day of work easier. Managers or supervisors frequently send these welcome emails to new hires. Welcome letters may appear to be a small gesture, but they have a significant impact on how a new employee initially views the business.

New customer welcome letter

Businesses can make a good first impression on new customers by sending them welcome letters. They can introduce their company, thank previous customers for their purchases, and give contact information to potential new clients by using this type of letter. Additionally, businesses can use welcome letters to reassure new clients of the worth of the goods or services they have purchased.

New client welcome letter

Sending welcome letters to new clients can help you establish personal connections if you own a business. Basically, they introduce your business and services, give you a chance to thank people and give out your contact information.

What is a welcome letter?

A welcome letter is a written message that introduces the business or employer and gives the recipient some essential details. For instance, a new customer welcome letter thanks the customer for their business and gives them an overview of the company, whereas a new employee welcome letter gives employees the information to help them better prepare for their first day of work. They generally speak in a cordial manner to forge stronger working relationships.

How to write a welcome letter

Every welcome letter needs to follow a certain structure. All welcome letters must be succinct, but it’s crucial to emphasize the letter’s purpose. Follow these steps for writing a general welcome letter:

1. Write the greeting

If you’re writing a letter to welcome a new client or customer, begin with the letterhead for your business, then include the date and the address of the recipient. Then, include a greeting such as “Dear Amber. “If you’re writing a welcome letter for a new employee, start with the present date and a salutation, then the recipient’s name.

The first few sentences of the letter may differ depending on its purpose. For instance, if you’re writing a letter of introduction to a new client or customer, begin by thanking them for their business. In a letter welcoming a new employee, be sure to express your joy at having them on board.

2. Start the body of the letter

If you’re writing a letter to welcome a new client or customer, use the next few sentences to give the reader a brief overview of your business and the goods and services it offers. Confirm the start date of the new employee if you’re writing a welcome letter for them. Make sure to have a welcoming tone from the start.

3. Personalize the letter

Personalize your letter by mentioning any prior conversations youve had. Describe your excitement for the new employee joining your team or department in a welcome letter to new hires. By mentioning something that was brought up in their interview, like a new initiative, and how excited you are to work with them in that capacity, you can take the time to further personalize the letter.

Reassure them of the worth of the goods or services they purchased from you in your letter to a new customer. If it’s a welcome letter for a new client, assure them that you will meet or exceed their expectations.

4. Include important information

Include pertinent information that you want or need the recipient to know. For instance, in a letter welcoming new employees, explain any company dress codes, let them know where to go on their first day, and give them an idea of what that day will entail. You can also create a list of the necessary paperwork they must bring on their first day of work or explain to them how orientation works and what to expect.

5. Conclude your letter

Let them know they can get in touch with you if they have any questions or concerns in the letter’s conclusion. Use this space in your welcome letter to new hires to express your enthusiasm for them joining your team once more.

6. Sign off

Sign off your letter with “sincerely” or “regards,” then include your name.

What should a welcome letter include?

It’s crucial that a welcome letter contain a few specific components. The details you give will vary depending on the formality of the letter, who is sending it, and its purpose. Here are some examples of what different welcome letters should contain:

New employee welcome letter

Information that can make new hires feel welcome at their new workplace should be included in this kind of welcome letter. Additionally, the details must outline what they can anticipate on their first day. Here are some details that could be in a letter of introduction for a new employee:

Depending on the employer, the new hires’ teammates might get a copy of the letter welcoming them. If so, the new employee’s background information may be included in this version of the welcome letter to acquaint them with their new team.

New customer welcome letter

It’s crucial that you thank the new customer for their purchase in your welcome letter to them. Additionally, you have a chance to give them information about your company. The following items can be mentioned in a letter of introduction to a new client:

New client welcome letter

Like welcome letters to new customers, letters to new clients should show gratitude for their business. A clear line of communication between you and your new client can be established by using this type of letter to provide information. The following should be included in a letter introducing a new client:

Welcome letter template

Make sure you have a structure in place before writing a welcome letter. Use the following sample as a template to create a letter of welcome for new employees:


Dear [new employee name],

We are happy to welcome you to the [department name] in the [job title] role at the [company name]. Im certain your [experience, skills, education, etc. ] will be a great asset to our team and will support you in achieving success in your new role.

The last documents needed to finish the remaining steps of the onboarding process are enclosed. Please return these by [start date], the day before your first day.

We’re pleased to provide our assistance as you settle into your new position. I’m available by phone or email if you need anything before your start date. I’m excited to work with you on the team!

With sincere regards, [name of manager, department head, or CEO of the company]

Welcome letter example

If you require more guidance, take a look at the following sample of a welcome letter for a new employee:

Sept. 10, 2020

Dear Kennedy,

Id like to welcome you to Marigold Enterprises. We are happy that you accepted our job offer and are looking forward to working with you when your start date arrives. We are eager to assist you in settling into your new role and are willing to offer advice as needed.

New employee orientation begins at 8 a. m. Oct. 8. You will meet with me to discuss your new position during this orientation, as well as the human resources department to discuss issues pertaining to employment. As soon as possible, I’ll introduce you to a few of your new coworkers so you can get to know the group. Keep in mind we follow a business casual dress code.

Setting initial work goals to help you settle into your new role and completing your orientation will be on your schedule for the remainder of the day. More team meetings will be held on your second day to further your understanding of how the department functions.

We look forward to seeing you again!. Before your start date, feel free to contact us by phone or email if you have any questions.

Candace Adams

Frequently asked questions about welcome letters

Consider these frequently asked questions and responses if you still have inquiries about welcome letters:

Who should sign a welcome letter?

Depending on the type of welcome letter, different people should sign it. A manager, CEO, hiring manager, or company president, for instance, should sign a letter welcoming a new employee, whereas a company or business owner should sign a letter welcoming a new client or customer.

When should you send a new employee welcome letter?

As soon as you hire a new employee, send them a welcome letter. When you complete it within this window of time, it establishes a direct line of communication from the beginning.

How should I send a welcome letter?

Depending on your personal preferences and how fast you want the recipient to receive it, you can send a welcome letter in a variety of ways. Consider sending a welcome email in its place if you need the recipient to get it as soon as possible. Go with a printed welcome letter if you prefer a more personal touch.

Should you include anything in addition to a welcome letter?

You can enclose a company-branded t-shirt, pen, or notepad with your welcome letter. While its not required, the recipient may appreciate the gesture. You can also include a coupon for their subsequent purchase in the welcome letter you send to new clients or employees.


How do I write a welcome letter?

How to write a welcome letter
  1. Write the greeting. If you’re writing a letter to welcome a new client or customer, begin with your business’ letterhead, then include the date and the address of the recipient.
  2. Start the body of the letter. …
  3. Personalize the letter. …
  4. Include important information. …
  5. Conclude your letter. …
  6. Sign off.

How do you write a warm welcome letter?

We are thrilled to have you on board with us and are very pleased to welcome you to [company]. We were very impressed with your [experience and/or skill set] and believe you will be the ideal addition to our team.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *